SPONSORSHIP

							          SPONSORSHIP

Should not be seen as anything other than a


         Business Transaction,

with economic benefits for both parties
                    SPONSORSHIP
Sporting clubs, events athletes can offer potential sponsors the
  opportunity to:
1.   sell product
2.   develop or reinforce a community reputation
3.   develop or reinforce an image
4.   develop product image and awareness
5.   carry out product demonstrations
6.   cater to the personal interests of management

7.   offer a sales force, client, or corporate incentive
        Three major trends in sponsorship

1.   Big events.

2.   Increased competition for the sponsorship
       dollar.

3.   Increased funds in the sponsorship pool.
 Four parts of a sponsorship search

1.   the proposal document

2.   the promotional document

3. The cover letter

4. the plan
     THE PROPOSAL DOCUMENT


1.   The Proposal Statement
2.   The Rationale
3.   Background Information
4.   Sponsor’s Benefits
5.   Contact Name and Number
THE PROMOTIONAL DOCUMENT
Should achieve two things:

1.     capture instant attention.

2.      tantalise the reader with what it has to
     offer
         THE COVER LETTER


1.   no more than one page in length

2.   personalised to each would be sponsor.

3.   constructed to highlight the major selling
     points of the proposal.
                  THE PLAN


1.   Identification of Potential Sponsors

2.   Initial Contact with Potential Sponsors (by phone)

3.   Send cover letter, Sponsorship document and
     promotional document

4.   Follow-up phone call (about one week after
     mailing)