2010 Agri-MArketing ConferenCe by fjhuangjun


									2010 Agri-MArketing ConferenCe • April 21–23 • kAnsAs City, Missouri
Join NAMA in the Heartland

2010 Agri-Marketing Conference                                                                                  Andy Andrews

    Three keynote speakers—All authors and                                                                      How to Sail
    innovators in their fields                                                 David                            Above Rough
                                                                               Meerman Scott                    Seas
    Powerful breakouts—A can’t-miss line-up of
    industry talent                                               The New Rules of                   Discover how any
                                                                  Marketing & PR:                    organization can
    No increased registration costs—We kept
                                                                  How to use social media,           prosper, even in
    registration fees the same as last year to give
                                                                          blogs, news                the midst of a
    you a break.
                                                                          releases, online           downturn.
American agriculture is stronger than ever. In an
                                                                          video and viral
economy where so many industries are struggling to stay
                                                                          marketing to
afloat, agriculture is thriving. Demand and innovation are
                                                                          reach your buyers
                                                                          directly                               Paul Mobley
opening new markets and creating new opportunities.
                                                                                 David will                      American
The 2010 Agri-Marketing Conference will help you:                                                                Farmer: The
                                                                                 show you how
n   take advantage of emerging markets.                                          to leverage                     Heart of Our
                                                                                 the potential                   Country
n   harness the power of new media to achieve real business
    results.                                                                     of web-based        Celebrate the pride and spirit
                                                                                 communication.      of American
n   learn how industry leaders are using e-mail, strategic                                           farmers and
    branding and trade shows to reach customers and new                                              ranchers.
There’s a lot to be excited about, but agriculture still has
challenges to meet. This year’s conference is packed with           More in the Heartland…
workshops, remarkable keynote presentations and breakout
sessions to help you get ahead in turbulent times.                  n   Increased Networking
So please make plans now to join NAMA in the Heartland.             n   Industry Innovations in the Connection Point
Get energized about your career . . . Get excited about ag all      n   ABEF Golf Outing
over again!                                                         n   Best of NAMA Awards & NAMA Leadership Awards
Marjory Walker, Agri-Marketing Conference Committee Chair,
                                                                    n   ABEF Raffle and Silent Auction
National Cotton Council of America                                  n   Congratulate the NAMA Agribusiness Leader and Marketer
Les Kahl, Best of NAMA Chair, AdFarm                                    of the Year
Michael DeLuca, Connection Point Chair, Meister Media Worldwide
                                                                    Register online at www.nama.org/amc.
Curt Blades, Careers Committee Chair, Successful Farming

2   2010 Agri-MArketing ConferenCe
Conference overview

             11:30 a.m.–6:00 p.m. ABEF Golf Outing                                                                                student schedule
April 20

             Noon–5:00 p.m.          Executive Committee Meeting

                                                                                                                                  April 20
                                                                                                                                               Noon–5:00 p.m.          Student Practice
             6:00–8:00 p.m.          Golf Reception/Awards
                                                                                                                                               5:00–6:30 p.m.          Student Orientation
             8:00 a.m.–Noon          Chapter Leader Workshop
  April 21

                                                                                                                                               6:30–6:45 p.m.          Student Advisors’ Meeting
             1:00–3:00 p.m.          Board of Directors’ Meeting
                                                                                                                                               6:30–7:30 p.m.          Judges’ Reception/Orientation
             1:00–3:00 p.m.          Pre-Conference Workshop—Conquering the Fear of Social Media with David Meerman Scott

                                                                                                                                    April 21
                                                                                                                                                                       Student Competition
             3:00–4:00 p.m.          First Timer/Leader Reception                                                                              7:30–11:00 a.m.
                                                                                                                                                                       Preliminary Heats
             4:00–5:00 p.m.          Best of NAMA Finalists’ Reception                                                                         11:00 a.m.–12:30 p.m.   Student Luncheon
             5:00–6:00 p.m.          Best of NAMA Awards Ceremony                                                                              12:30–3:00 p.m.         Student Competition Semi-Finals
             6:00–7:30 p.m.          Best of NAMA Celebration in the Connection Point                                                          3:00–4:00 p.m.          Student Critiques
             7:30–8:45 a.m.          Omelette Feast
 April 22

                                                                                                                                   April 22
                                                                                                                                               12:30–1:30 p.m.         Student Mentoring Luncheon
             9:00–10:30 a.m.         Opening General Session—New Rules of Marketing & PR with David Meerman Scott;
                                                                                                                                               1:30–5:30 p.m.          Student Competition Finals
                                     Agribusiness Leader of the Year Award
             11:00 a.m.–12:30 p.m.   Second General Session—How to Sail Above Rough Seas with Andy Andrews;                                    6:00–6:30 p.m.          Student Awards
                                     NAMA Marketer of the Year & Leadership Awards
                                                                                                                                               9:00 p.m.–Midnight      Student Party
             12:30–2:00 p.m.         Connection Point Luncheon

                                                                                                                                  April 23
                                                                                                                                               7:00–8:00 a.m.          Student Advisors’ Meeting
             1:30–5:30 p.m.          Student Competition Finals
                                                                                                                                               8:00–9:00 a.m.          Student Presidents’ Meeting
             2:00–3:00 p.m.          Senior Management Workshop—The Seven Decisions: Leadership Demystified.
                                     Stepping into True Leadership with Andy Andrews

                                            Emerging Media:                Leveraging                    Managing Challenges
                                            The Latest Trends              Brand Power                   for Success
             2:00–3:00 p.m.          Social Media: The Case for      A Toast to Strategy and Brand Getting Down to the
                                     Business Results                Communication (Anheuser-      Business of Ideas
                                                                     Busch case study)

             3:00–4:00 p.m.          Connection Point Break
             4:00–5:00 p.m.          Social Media: The Case for      Innovations in Trade Show     Managing the Generation Gap
                                     Business Results (encore)       Marketing
                                                                                                   H1N1 & the Pork Industry:
                                                                                                   A Case Study in Managing
                                                                                                   Crisis Communications

             5:00–7:00 p.m.          Connection Point Closing Reception/ABEF Silent Auction
             6:00–7:15 a.m.          Sunrise Walk
April 23

             8:00–8:45 a.m.          Continental Breakfast
             9:00–10:00 a.m.         E-mail Marketing: Strategies,   Branding the Hallmark Way     Put the “High Touch” Back in
                                     Tactics, Results                                              Your “High-Tech” World

             10:30–Noon              Closing Session/Brunch—American Farmer: The Heart of Our Country with Paul Mobley

                                                                                                                                                            2010 Agri-MArketing ConferenCe   3
keynote session and Workshops

                                                                                                         marketers now communicate
       opening generAl session
                                                                                                         with buyers through content
the new rules of Marketing                                                        Meerman
                                                                                                         rich web sites, blogs, YouTube
                                                                                                         videos, ebooks and other online
& pr: How to use social media,                                                    scott                  media that buyers actually
blogs, news releases, online                                           Marketers used to rely on         want to consume.

video and viral marketing to                                           buying expensive advertising
                                                                       and begging the media
                                                                                                         David will show you how to
                                                                                                         leverage the potential of web-
reach your buyers directly                                             and analysts for coverage.        based communication. He’ll
                                                                       “Prospects” were interrupted      share a step-by-step action
                                                                       with “messages” in the hopes      plan for harnessing the power
                                                                       of generating interest from       of the new rules of marketing
                                                                       buyers (who usually ignored       and PR. Learn how to identify
                                                                       the message anyway).              audiences, create compelling
                                                                       The web has profoundly            stories and ideas and use them
                                                                       changed the rules. Smart          to get willing consumers in the

   pre-ConferenCe WorksHop                                                Banning Facebook is like banning the telephone. Before you
   Conquering the fear                                                    say “no” to something you don’t understand, let David offer an
                                                                          alternate approach. Author of the
   of social Media                                                        award-winning BusinessWeek
   David Meerman scott                                                    bestseller The New Rules of
                                                                          Marketing & PR and a former
   While millions of people use social media sites every day, many        vice president of marketing
   C-suite executives don’t. And that ignorance leads to fear…and to      for two publicly traded
   reactionary policies such as banning on-the-job use of sites like      companies, David will
   Facebook, Twitter and YouTube.                                         explain blogs, podcasting,
   Rather than enhance productivity, these command-and-control            viral marketing and other
   decisions may prevent an organization from reaching its customers      online media in language
   and prospects in the social networks they use every day. And,          that you’ll understand.
   they’ll not only fail to capitalize on the unique talents of           Wednesday, April 21
   their best younger employees, but may alienate these workers           1:00–3:00 p.m.

4   2010 Agri-MArketing ConferenCe
                                   David is a marketing strategist   David’s clients include Cisco,
                                   and the author of the hit new     HP, Microsoft, The New York
                                   book World Wide Rave. His         Islanders, NASDAQ Stock
                                   previous book, The New Rules      Market, the Government of                        sponsored by
                                   of Marketing & PR, is an award-   Ontario, McKesson, U.S. Air                   ABM Agri Council
                                   winning BusinessWeek bestseller   Force, U.S. Marine Corps, SAP,
                                   and is being published in 25      Google, Digital River and
                                   languages.                        many more.
                                   He is a recovering VP of          Thursday, April 22
                                   marketing for two publicly        9:00–10:30 a.m.
                                   traded technology companies
buying process. Told with many     and was also Asia marketing
case studies and real-world        director for Knight-Ridder, at
examples, this is a practical      the time one of the world’s
discussion about the new           largest newspaper and elec-
reality of PR and marketing.       tronic information companies.

senior MAnAgeMent WorksHop                                           Hailed by a New York Times writer as a “modern day Will Rogers

the seven Decisions:                                                 who has quietly become one of the most influential people in
                                                                     America,” Andy is an internationally known speaker and novelist
leadership Demystified.                                              whose combined works have sold millions of copies worldwide.
                                                                     He has been received at the White House and has spoken at the
stepping into true                                                   request of four different United States Presidents.
leadership                                                           Thursday, April 22
Andy Andrews                                                         2:00–3:00 p.m.
                                                                                Andy Andrews
What does it take to be a great leader?
Andy Andrews claims there are common qualities available to                     Known Author
everyone . . . and attainable by anyone. In this groundbreaking
presentation, he draws on real-life examples of successful people
to illustrate—simply and powerfully—how you can apply these
life-changing principles in your workplace and in your life.
                                                                                                                   sponsored by Cargill

                                                                                                      2010 Agri-MArketing ConferenCe   5
keynote sessions

       seConD generAl session                                             400% increase—despite 2007         and has spoken at the request

How to sail Above rough seas                                              having the lowest housing
                                                                          market averages of the last two
                                                                                                             of four different United States
Andy Andrews                                                              decades. Andy uses an organi-
                                                                                                             His clients include AT&T, Coca-
                                                                          zation’s own background and
            What could this one      he has keenly observed small                                            Cola, the U.S. Air Force, Micro-
                                                                          current culture to create an
            man possibly have        things that have made huge                                              soft, and Honda, just to name
                                                                          immediate and lasting increase
            to say that is impor-    differences to corporations,                                            a few. Andy will help you jump
                                                                          in their production.
            tant enough for the      organizations and our country’s                                         start both your personal and
            Commander of the                                              Hailed by a New York Times         professional development and
                                     leaders. His most exciting find
Allied Air Forces to ask his help?   in recent years has been the         writer as a “modern day Will       help you adapt successfully to
Why did every senior leader          proof that any organization          Rogers who has quietly become      change and challenging times.
the United States Air Force          can prosper, even while others       one of the most influential
                                                                                                             Thursday, April 22
has in Europe and the Middle                                              people in America,” Andy is an
                                     around them are in financial                                            11:00 a.m.–12:30 p.m.
East recently assemble in one        meltdown.                            internationally known speaker
room—at one time—to listen?                                               and novelist whose combined
                                     This past year, Andy’s client        works have sold millions of
Andy Andrews has spent his life      Keller Williams Realty in Colo-      copies worldwide. He has been
as a “noticer.” Time and again       rado experienced a whopping          received at the White House                sponsored by syngenta

       Closing session/BrunCH                                             These are the men and women        and editorial clients including

American farmer:                                                          who nurture and sustain the
                                                                          land. The farmers who feed
                                                                                                             American Express, Sony, Citi-
                                                                                                             group, Ford and many others.
the Heart of our Country                                                  nations around the world. You
                                                                                                             He was recently awarded the
                                                                          owe it to yourself to take part
paul Mobley                                                                                                  2009 Western Heritage Award
                                                                          in this stirring celebration of
                                                                                                             for “best photography book”
                                                                          American agriculture.
             Paul’s intimate         with over 150 portraits from                                            from the National Cowboy and
             portraits convey        farmers and ranchers all over        Paul began his photography         Western Heritage Museum.
             the strength,           the country.                         training at Detroit’s Center for
                                                                                                             Friday, April 23
             compassion and                                               Creative Studies. He continued
                                     Join your colleagues for this                                           10:30 a.m.–Noon
             vulnerability of the                                         to refine his craft in the
                                     inspiring closing session. Reig-
human spirit. In his first book,                                          New York studios of legends
                                     nite your passion for ag as Paul
American Farmer: The Heart                                                like Annie Leibovitz. Since
                                     leads you through his journey
of Our Country, Paul honors                                               launching his own career,                          sponsored by
                                     to nearly 200 farms to capture
the rich history and boundless                                            Paul has worked with a wide               Cattlemen’s Beef Board
                                     the grit and spirit of rural life.
future of American agriculture                                            range of corporate, advertising         and elanco Animal Health

6   2010 Agri-MArketing ConferenCe
                                                                kansas City

                                                                Music, food & fun in the Heartland
                                                                Enjoy the best of both worlds in Kansas City. A cosmopolitan
                                                                city with a friendly midwestern feel. A thriving arts scene,
                                                                downtown and nightlife where you can get the best ribs you
                                                                ever had in your life...
                                                                Jazz and the Blues were born here. This is where Walt Disney
                                                                was inspired to create Mickey Mouse. Make your own history
                                                                in the Paris of the Plains.                                                                              Helpful Websites
                                                                                                                                                                         Visit these sites to make some
                                                                kC nightlife                                                       Dining                                plans before you hit the town.
                                                                With the recent unveiling of                                       Yes. We have the barbecue. Lots       www.powerandlightdistrict.com
                                                                the Power and Light District,                                      of barbecue. But, there’s also        www.kcrestaurantguide.com
                                                                Kansas City’s nightlife has                                        authentic Italian, Mediterranean,     www.kccrossroads.org
                                                                been raised to another level.                                      Ethiopian and Spanish food.           www.countryclubplaza.com
                                                                The Midtown and Crossroads                                         Looking for something more            www.nightlifekc.com
                                                                areas also boast plenty of                                         casual? Kansas City’s pubs and        www.crowncenter.com
                                                                unique restaurants, clubs and                                      burger joints are legend. Ask         www.artskc.org
                                                                bars to suit your taste. Ask                                       around then dine around.              www.visitkc.com
                                                                your hotel concierge for some

Photos courtesy Kansas City Convention & Visitors Association

                                                                                                If putting some miles on your
                                                                                                plastic is what you have in
                                                                                                mind, shopping abounds in this
                                                                                                town. The famed Country Club
                                                                                                Plaza is filled with both one-
                                                                                                of-a-kind boutiques as well as
                                                                                                your familiar favorites. Crown
                                                                                                Center also features a wealth of
                                                                                                shopping and dining offerings.

                                                                                                                                                                       2010 Agri-MArketing ConferenCe   7
Breakout Sessions                                    Sponsored by FMC Agricultural Products, Mosaic and National Cotton Council

          Emerging Media:                                                               Mace Thornton
                                                                                        Deputy Director of
                                                                                                                 innovative ways e­mail is being
                                                                                                                 used to attract new customers,
          The Latest Trends                                                             Public Relations         help customers through a
                                                                                        American Farm            complex decision­making
New media changes day-by-day, hour-by-hour even! The sessions                           Bureau Federation        process and drive repeat
in this track explore emerging media and share up-to-the-minute                                                  purchases.
                                                                            As Deputy Director of Public
strategies that work best. Hear illuminating case studies and
                                                                            Relations for the AFBF in            With more than 30 years
interact with the pros who are paving the way in relationship and
                                                                            Washington, D.C., Mace is a          of experience in database
community building.
                                                                            key contributor to the organi­       marketing, Joel brings a well­
The Social Media session will be repeated to give more attendees a          zation’s overall public relations,   honed perspective on customer
chance to benefit!                                                          media relations, social media        development and retention
                                                                            strategy and issues manage­          combined with the cutting­
                                                                            ment initiatives. He became a        edge capabilities of the world’s
Social Media: The Case                            Mica Veihman
                                                                            member of the nation’s largest       leading provider of on­demand
for Business Results                              Social Media
                                                                            agricultural organization in         software for permission­based
                                                  Team Lead
How did Monsanto go from                                                    1990 and currently serves            e­mail and mobile marketing.
reacting to criticism in social                                             as vice president of the
media to using the tools to                                                                                      Don’t miss this chance to see
                                                                            Agricultural Relations Council.
                                      Mica leads efforts to engage                                               how you can put these tools to
build networks with producers,
                                      customers, industry partners                                               work for you!
consumers and other stake­                                                  E-mail Marketing:
                                      and stakeholders in online
holders? How did the American                                               Strategies, Tactics, Results                     Joel Book
                                      discussions regarding the
Farm Bureau Federation involve                                              Engagement pathways.                             Director of
                                      company’s efforts and agri­
and engage grassroots members                                               Dynamic content. Triggered                       eMarketing
                                      culture in general. She leads a
in public policy advocacy?                                                                                                   Education
                                      three­person team responsible         messaging. Organizations
And, how do these innovative                                                                                                 ExactTarget
                                      for managing and monitoring           are taking e­mail marketing
marketers measure the effec­                                                to the next level with
                                      Monsanto’s Facebook page,
tiveness of those efforts? Look                                             more sophisticated
                                      Twitter account and YouTube
at these firsthand applications                                             techniques. Find out
                                      channels as well as the
of social media to consider                                                 how leading marketers
                                      company’s internal social
how you might be able to gain                                               are cultivating relation­
                                      media council.
similar results.                                                            ships and standing out
                                                                            in the inbox. Joel Book,
                                                                            ExactTarget Director of
                                                                            eMarketing Education,
                                                                            shares some of the more
Check out the grid on page 3 for exact dates and times for all the conference activities.

8   2010 Agri-MArketing ConferenCe 
Breakout Sessions                                  Sponsored by FMC Agricultural Products, Mosaic and National Cotton Council

          Leveraging                                                    you’ll learn how successful
                                                                        companies prepare for a
                                                                                                             most well-regarded brands?
                                                                                                             And, how does it extend that
          Brand Power                                                   winning trade show experience,       brand from the original base of
                                                                        tips for standing out on the         greeting cards to a diverse line
The word “brand” envelops so much more than your company name           trade show floor and how to          of products that ranges from
and its perception. Your interactions with clients and prospects.       close the loop after the trade       party supplies and gift wrap, to
Your presence at industry events like trade shows and conferences.      show ends.                           made-for-TV movies and a cable
Join us for interactive breakouts that will expand your perception of                                        TV channel, to E-Cards and
brand and show you how to make the most of every opportunity to         Trade show marketing has been
                                                                                                             mobile greetings?
strengthen it—for your own company and your clients.                    a special focus and passion for
                                                                        Sally Behringer for most of her      Over the past 100 years,
                                                                        20-plus working years. She has       Hallmark Cards has grown from
A Toast to Strategy                 Connecting with consumers
                                                                        provided strategic trade show        two shoeboxes of postcards
and Brand Communication             through powerful and engaging
                                                                        planning for clients, including      into a $4.3 billion company. Its
                                    brand communication is one
Anheuser-Busch (AB), InBev’s                                            major international companies        products can be found in 100
                                    of the things AB does best.
largest and most profitable                                             such as Rhone-Poulenc,               countries around the world and
                                    Keith will share some of AB’s
subsidiary, encompasses                                                 Aventis, Elanco Animal Health,       in more than 41,500 stores in
                                    strategies for advertising and
more than 100 beer brands                                               Schneider Electric and FMC           the United States alone.
                                    overall marketing success.
representing 103MM barrels of                                           Corporation.
                                                                                                             It’s a fascinating marketing
business that generate              Whether you attend as a
                                                                        In this jam-packed session,          success story, particularly when
$13 billion in annual sales.        fellow marketer—or current or
                                                                        Sally provides tips and tools to     considered from the consumer
                                    prospective customer—you’re
How does an organization of                                             help you assess and prioritize       perspective. John Courtney,
                                    sure to find this fast-paced
this size maintain a consumer-                                          the potential ROI of a show,         Consumer Understanding &
                                    perspective on strategic
centric approach?                                                       train your staff, measure your       Insight Manager, shares a
                                    marketing direction both
                                                                        visibility and more.                 unique insider’s perspective
According to Keith Levy, it         enlightening and enjoyable.
                                                                                                             of this well-known brand’s
requires a consistent and well-                                                     Sally Behringer
                                                Keith Levy                                                   history, the types of brand
disciplined brand positioning                                                       Public Relations
                                                Vice President of                                            research the company conducts
and portfolio management. As                                                        Account Supervisor
                                                Marketing                                                    and the issues and challenges
Vice President of Marketing,                                                        Nicholson Kovac
                                                Anheuser-Busch, Inc.                                         the brand faces today.
Keith leads the company’s total
marketing efforts: consumer                                             Branding the                                     John Courtney
insights, creative development,     Innovations in Trade
                                                                        Hallmark Way                                     Consumer
innovation pipeline develop-        Show Marketing                                                                       Understanding &
 ment, media, as well as                                                How does a third generation,                     Insight Manager
                                    Trade shows are a stellar
  entertainment and sports                                              family-owned, privately held                     Hallmark Cards, Inc.
                                    opportunity to showcase your
    marketing.                                                          company become one of the
                                    brand. In this candid session,
                                                                        country’s best known and

                                                                                                           2010 Agri-MArketing ConferenCe   9
Breakout Sessions                                    Sponsored by FMC Agricultural Products, Mosaic and National Cotton Council

          Managing Challenges
          for Success
Whether it’s managing time, crisis situations, staff or your own
career, management is always happening. The leaders of these
sessions are experienced and prepared to tackle your toughest
management challenges. Examine management on both micro and
macro levels and take-away tactics you can use immediately.

Getting Down to the                   exercises, you’ll learn proven
Business of Ideas                     ways to tap your own creativity
                                      and help colleagues tap theirs.
Ideas are the lifeblood of
every successful business. To         Glenn is the Founder and
be competitive, organizations         Managing Director of The
need all employees to think           Business of Ideas, an innova-
                                                                            Managing the                     differences may cause . . . and
creatively and productively           tion and creativity consultancy
                                                                            Generation Gap                   shares the approaches—both
...about new ways to improve          based in Minneapolis,                                                  good and bad—your colleagues
products and services, about          Minnesota, and part of the            Is the generation gap growing?
                                                                                                             across the country are using to
new offerings, about how to           Omnicom network of agencies.          A recent study by the Pew
                                                                                                             navigate the divide.
work as efficiently as possible.      He has worked with a variety          Research Center indicates
                                      of organizations to help              it may be and cites a range      From his boyhood on a North
Now, Glenn Karwoski is sharing                                                                               Carolina row crop farm to his
                                      generate actionable ideas and         of issues as evidence, from
his classroom-tested approach                                                                                nearly 20 years spent building
                                      to develop employee training          managing technology to
to teaching creativity and                                                                                   the industry’s top online career
                                      focusing on innovation in the         lifestyles and manners.
generating more and better                                                                                   and recruiting site, Eric has
                                      workplace. Some of his clients        So, how does this play out in
ideas. By taking part in these                                                                               always had a lifelong passion
                                      include Pfizer Animal Health,         the workplace?
highly focused, creative                                                                                     for agriculture.
                                      Syngenta, Marvin Windows and
                                      Doors and Target Corporation.         Eric Spell, President of
                                                                                                                         Eric Spell
                                                                            AgCareers.com, draws on
                                                  Glenn Karwoski                                                         President
                                                                            his extensive background
                                                  Founder/Managing          in training, recruiting and                  AgCareers.com
                                                                            consulting to help illustrate
                                                  The Business of           the challenges these

Check out the grid on page 3 for exact dates and times for all the conference activities.

10   2010 Agri-MArketing ConferenCe
Breakout sessions                             sponsored by fMC Agricultural products, Mosaic and national Cotton Council

H1n1 & the pork industry:        With her farm background, ag      put the “High touch” Back            Paul began his career in his
A Case study in Managing         journalism education and more     in your “High-tech” World            family’s general store in
Crisis Communications            than 20 years of professional                                          Southwest City, Missouri, and
                                                                   It’s happened to all of us.
                                 communications experience,                                             now, after a 20-year career at
Whether accurate or erroneous,                                     You’re in an important
                                 Cindy was well-prepared to                                             Fleming Foods, provides sales
a reported crisis can have                                         meeting, across from a client,
                                 lead this successful effort.                                           and management education
immediate and far-reaching                                         customer or your co-worker,
                                 By sharing her insights and                                            and consulting to national and
effects on your business.                                          but you just can’t seem to
                                 experience, you’ll be better                                           international companies both in
                                                                   make a connection. You’re not
Is your team ready to respond?   prepared to develop a strategic                                        and outside the food industry.
                                                                   making progress and you both
                                 response and implement the
Cindy Cunningham, Assistant                                        feel frustrated. Now what?           Stop hiding behind e-mail.
                                 appropriate tactics should an
Vice President of Communica-                                                                            Learn a few easy tips that can
                                 unexpected crisis hit you.        Paul Adams would have you
tions for the National Pork                                                                             help you become a pro at face-
                                                                   conduct a quick and simple
Board, shares how the Pork                  Cindy                                                       to-face communications with
                                            Cunningham             inventory of social styles that
Industry’s H1N1 Response Team                                                                           anyone!
                                                                   can help you improve your
developed and implemented                   Assistant Vice
                                            President of           understanding of others’ work                    Paul Adams
their emergency response plan.
                                            Communications         and communication styles                         President
                                            National Pork Board    and to read those tricky non-                    Paul Adams &
                                                                   verbal cues.                                     Associates

                                                                                                     2010 Agri-MArketing ConferenCe   11
Conference Activities

And the Winner is...                                                                                      lunch and learn
The conference gets underway                                                                              Students benefit from the
with the Best of NAMA awards.                                                                             wisdom and experience of
Awards are presented in 59                                                                                seasoned professionals. This
categories. It’s an evening                                                                               informal luncheon connects
ceremony that leaves you                                                                                  mentees with mentors who
in a celebratory mood—and                                                                                 can give career advice and
concludes in time to dine with                                                                            help begin building valuable
key clients and customers!                                                                                professional networks.
                                      ABef—support the future of our industry
                                                                                                          Sponsored by SFP
                                      Support promising agri-business students as you mingle with
                                      exhibitors in the Connection Point. The Agri-Business Educational
                                      Foundation (ABEF) Silent Auction and Raffle benefit NAMA’s
                                      Student Careers Program and the ABEF respectively.
                                      Bid on auction items while making your way through the exhibit
                                      area and buy your raffle ticket. To donate items to the auction,
                                      contact Jenny Pickett at jennyp@nama.org, 913-491-6500.

Accolades continue into the
second day of the conference.
You’re invited to attend the
General Sessions to celebrate
the winners of several
prestigious NAMA awards:
Agribusiness Leader of the                 sunrise Walk
Year, NAMA Marketer of the                 Friday, April 23, 6:00–7:15 a.m.
Year and NAMA Leadership
                                           Greet the day with a brisk two-mile walk. We’ll meet in the hotel lobby to follow a
award winners.
                                           safe, mapped route. Simply the best way to get energized and clear your mind before a
                                           thought-provoking day of interactive sessions!

Check out the grid on page 3 for exact dates and times for all the conference activities.

12   2010 Agri-MArketing ConferenCe
it’s Called “Connection point” for a reason                            trade show Hours
The social epicenter of the conference, the Connection Point is the    Wednesday, April 21 6:00–7:30 p.m.   Best of NAMA Reception/
place to meet new faces, reconnect with old friends and forge new                                           Trade Show Grand Opening
relationships. Schedule plenty of time in your conference plan to      Thursday, April 22   12:30–2:00 p.m. Luncheon
visit the over 60 exhibiting companies and mingle with industry                             3:00–4:00 p.m. Break
leaders. You’ll get a first look at the latest products and services                        5:00–7:00 p.m. Closing Reception/
entering the industry. Plus, most booths host drawings for door                                             ABEF Silent Auction
prizes and other giveaways. Expand your network, peruse new
technology and services and win cool stuff—see you there.

exhibit Booths at the Connection point
                                                                              ABef golf outing
Put your company front and center in the Heartland. With nearly
1,200 professionals in attendance, there’s no better way to get               Tuesday, April 20, 2010
noticed. Influencers and decision-makers will take note when                  Gather your foursome and enjoy a relaxing day
you purchase booth space on this tradeshow floor. Lunch and                   of golf. The Agri-Business Educational Foundation
refreshment breaks are scheduled to maximize traffic and draw                 (ABEF) Golf Outing will take place at The National
the clients and customers you want to meet!                                   Golf Course. A chartered bus will leave the hotel at
                                                                              11:30 a.m. to take everyone to the golf course and a
Connection point pricing                                                      boxed lunch will be provided. Tee time begins at 1:00
Booth space cost (10’ x 10’ space) = $475 (includes one Exhibit               p.m. An awards ceremony and reception will cap your
Hall Only pass). Trade your Exhibit Hall Only pass for a full                 day on the greens.
conference registration and receive $100 off the full cost.                   $150 per golfer
Additional trade show floor passes are $250 with a maximum of
two per booth space.                                                          Register online at www.nama.org/amc/golf.htm

Multiple Space Discount:
2 spaces = 10% off the single booth price for a total of $855
3 spaces = 15% off the single booth price for a total of $1,210
4 or more spaces = 20% off the single booth price for a total of
5 or more spaces—call for price
Exhibitor Fees Include:
• One 10’ x 10’ exhibit space
• Uniform back wall and side rails (both draped)
• One-line company identification sign

                                                                                                    2010 Agri-MArketing ConferenCe   13
Sponsors                                                                                                                   Hotel

                                                                                                                           Hotel Information
                                                                                                                           The Hyatt Regency Crown Center
                                                                                                                           is the hotel for the 2010 Agri-
                                                                                                                           Marketing Conference. The hotel
Platinum Plus                           Farm Credit—Trade Show Bags,            Feedstuffs—General Publicity               deadline for making reservations is
Monsanto—Student Marketing              Program Booklet                         FMC Agricultural Products—                 March 30. Reservations made after
Competition                             McCormick Company—Welcome               Breakout Sessions
                                        Banner                                                                             this date are subject to higher
                                                                                Harvest PR & Marketing—Conference
Platinum                                MoKan NAMA—Conference Support           Support                                    rates and potential unavailability.
American Business Media—Opening         Natl. Assn. of Farm Broadcasting—       Hoard’s Dairyman Magazine—Break,           Make sure you mention “NAMA”
General Session                         Trade Show Reception (Co-Sponsor)       Dairy Products                             when making reservations. All
Cargill—Senior Management               Nicholson Kovac—Welcome Banner,         John Deere Credit—Banner Ads on
Workshop                                                                                                                   reservation requests will require
                                        Conference Support                      AMC Website
                                                                                                                           a credit card guarantee or one
Gold                                    Osborn & Barr Communications—           KFRM-550 AM—Welcome Banner
                                        Closing Session                                                                    night’s deposit. Deposits will be
AdFarm—Conference Banners, Logo                                                 KMZU Radio—Welcome Banner
Design, Call for Entries                Paulsen Marketing—Best of NAMA          Learfield Communications—General
                                                                                                                           refunded by the hotel for rooms
                                        Program Booklet                         Support                                    cancelled more than three (3) days
Ag Speakers Network—Keynote
Speakers                                Rhea + Kaiser—General Conference        Mariposa Partners—Welcome Banner           prior to arrival.
Avatar Studios—Best of NAMA                                                     Martin Williams—Student
                                        Sullivan Higdon & Sink—Conference                                                  Hyatt Regency Crown Center
Opening Video                                                                   Competition Judges’ Breakfast
                                        Support                                                                            2345 McGee Street
Farm Journal Media—Best of NAMA                                                 Merial, Ltd.—Registration Desk
Video, Cyber Café                       Top Crop Manager—Digital Signage                                                   Kansas City, MO 64108
                                                                                Missouri Ruralist—Welcome Banner
Penton Media, Inc.—Program                                                                                                 (816) 421-1234
                                        Bronze                                  Morgan&Myers—Student
Booklet Ad, Student Raffle Item                                                 Competition Judges’ Reception              Fax: (816) 435-4190
                                        Adayana, Inc.—Agribusiness Leader
Western Producer Publications—          Luncheon                                Mosaic Company—Breakout Sessions
Registration Bags                                                                                                          Room Rates:
                                        Agriculture Future of America—          Natl. Cotton Council of America—
                                        Welcome Banner                          Breakout Sessions                          Single $139
                                        Alpha Scouts LLC—Welcome Banner         Padilla Speer Beardsley—Leader             Double $139
Bader Rutter & Associates, Inc.—
Student Luncheon                        Beck Ag, Inc.—Program Booklet           Luncheon                                   Triple $159
Bayer Cropscience—Student Lunch         Blasdel Cleaver Schwalbe—               Progressive Agriculture                    Quad $179
                                        Registration List, Welcome Banner       Foundation—Program Booklet
Boelte-Hall—Sign Printing
                                        Boehringer Ingelheim—Welcome            PBI/Gordon Corporation—Welcome             Reserve your room online at
Broadhead + Co—Program Booklet,                                                 Banner
Student Party                           Banner                                                                             http://www.nama.org/amc/
                                        Brighton Agency—Program Booklet         Pioneer Hi-Bred—BON National               registration.html
Cattlemen’s Beef Board—Closing                                                  Judges’ Luncheon
Brunch Speaker                          Cattle Mail USA—Program Booklet
                                                                                SFP—Student Mentor Lunch
Charleston/Orwig, Inc.—Registration     Colle+McVoy—Lanyards
Brochure                                                                        Vance Publishing/Food
                                        DairyBusiness Communications—           360°—Pocket Schedules, Welcome
Commodity Update—Mobile Updates         Leader Luncheon                         Banner
Elanco Animal Health—Closing            DFBryant&Co.—Program Booklet            ZimmComm New Media, LLC—
Brunch Speaker                          Fastline Publications—Registration      Conference Support
Farm Business Comm.—Name Badges         Packets

Sponsorship opportunities are still available. Call Jenny Pickett at 913-491-6500 or e-mail jennyp@nama.org for details.

14   2010 Agri-MArketing ConferenCe
registration                             remember, you can register online at www.nama.org/amc

to register:                                 special note:                               Check fees that apply
Fill out the registration form below         If you register by fax or online,           Full Registration                On/Before March 31      After March 31
and mail, fax or phone it in to the          you should receive confirmation                Members                                $560                 $615            ________________

NAMA office. You may also                    within 5-7 working days. If you do             Non-Members*                           $675                 $745            ________________

register securely online at                  not, please call (913) 491-6500 to          Thursday & Friday Only
www.nama.org/amc. Note that                  confirm receipt of registration.               Members                                $440                 $485            ________________

the early registration cut off is                                                           Non-Members                            $530                 $580            ________________
                                             Cancellation policy:
March 31, 2010.                                                                          Friday Only
                                             Cancellations until March 31                   Members                                $185                 $200            ________________
Send the registration form to:               are entitled to a full refund.                 Non-Members                            $225                 $245            ________________
NAMA                                         Cancellations from April 1 to
11020 King Street, Suite 205                 April 10 will receive a 50% refund.
                                                                                            Full Registration                      $185                 $210            ________________
Overland Park, KS 66210                      No refunds are given after April 10.
                                                                                         Student/Advisor                           $100                 $100            ________________
Phone: (913) 491-6500                        All refunds will be subject to a $25
                                             processing fee. No “Bill Me’s” will         Total                                                                          ________________
Fax: (913) 491-6502
Online: www.nama.org/amc                     be accepted after April 6.                  * Includes 1 year of NAMA Membership. This membership offer is only available
                                                                                           to non-members. Current members may not register at the non-member rate to
                                                                                           receive free membership.

registration information                                                                   Check if you are interested in being an exhibitor in the Connection Point.

                                                                                         Payment Method
Name ___________________________________________________________________________
                                                                                           Visa     MasterCard       American Express

Title ____________________________________________________________________________       Card No. ______________________________________________________________ Exp. Date ______________

Company ________________________________________________________________________         Signature_____________________________________________________________________________________

                                                                                            Please check if this is your first Conference.
Address _________________________________________________________________________           Please check if you were a Student NAMA member.
                                                                                            Please check if you have special ADA requirements.
City __________________________________ State ________ Zip ________________________
                                                                                            Please check if you are a vegetarian or have other dietary needs.
                                                                                         Payment due upon registration. Fax, phone and online registrations are
Phone ________________________________ Fax ______________________________________
                                                                                         by credit card only. Students should register as a group through their
                                                                                         advisor. Send registrations to the national office.
E-mail __________________________________________________________________________
                                                                                         Send the registration form to:
First Name for Badge ______________________________________________________________      NAMA, 11020 King Street, Suite 205, Overland Park, KS 66210
                                                                                         Phone: (913) 491-6500, Fax: (913) 491-6502
Spouse’s Name (if registering) _______________________________________________________   Online: www.nama.org/amc

                                                                                                                                      2010 Agri-MArketing ConferenCe   15
     National Agri-Marketing Association                                                                      First-Class
     11020 King Street, Suite 205                                                                             US Postage
     Overland Park, KS 66210                                                                                  PAID
                                                                                                              Boelte-Hall Inc.

                                           Join nAMA in kansas City, Missouri, for the
                                           2010 Agri-Marketing Conference.
                                           Noted authors. Industry experts. The connectors and decision-makers
                                           you need to know will be in the Heartland!

                                           Meet us at the Hyatt Regency Crown Center for:
                                           n   Fast-paced breakout sessions on new media, brand power, management
                                               challenges and more
                                           n   Expanded networking opportunities—more chances to make new contacts
                                           n   Three exceptional keynote speakers to keep you profitable
                                               in tough times

Register online at www.nama.org today.
Follow NAMA on                and on       @officialNAMA

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