Number Keyword(s) or Keyword Phrase Relevance (R) ( Scale 1 - 3 ) 1 Online Business Advisor 1 2 Business Advice 2 3 1 4 1 5 1 6 1 7 1 8 1 9 1 10 1 11 1 12 1 13 1 14 1 15 1 1 #Instructions: # 1 To start the KEI process open Google’s Adwords keywords tool through firefox or internet explorer and type a handful of word o # 2 Use the download button to export this list into a separate excel sheet so that you have a record of the keywords that relate to y # 3 Choose one of the webpages on your site that you wish to optimize (For example the homepage or one of your key product or s # 4 Type in the top 15 keywords or keywords phrases that you have chosen in the 'keyword or keyword phrase' column (Column B # 5 Review your chosen webpage and rate each keyword or keyword phrase you have chosen according to its relevance on a scal # 6 Open your exported keyword list (or go back to the Google Adwords Keyword Tool) and determine how many queries are made # 7 Take a look at the competition for each keyword or keyword phrase. You can find this figure on the top left hand side of a Goog # 8 Review Your Keyword Efficiency Index (KEI) which is automatically calculated in Column F. # 9 Choose the 5 keywords with the highest KEI. You now have a list of 5 quality keyword(s) or keyword phrases for your site that a # 10 epeat the exercise for your top 5 webpages. Once completed you will have conducted some excellent keyword research for yo Figure 1: Instruction # 6: Search Volume Figure 2: Instruction # 7: Opposition (See the figure on circled in blue.) Search Size (SS) Opposition (O) KEI 110,000 14300000 846.1538462 1177 69700 13.25039694 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 nternet explorer and type a handful of word or phrases that relate to your business in the "Find Keyword" area. If you have an existing website, enter th have a record of the keywords that relate to your site. he homepage or one of your key product or services pages). Think about the different words people would type in search engines to land on that page yword or keyword phrase' column (Column B). Remember: It is important to choose keywords that relate specifically to your chosen page and not your e chosen according to its relevance on a scale of 1 - 3 (1=Excellent; 2 = Good; 3 = Poor). Enter this into the relevance column (Column C). ) and determine how many queries are made for a keyword per month. Enter this figure next to each keyword in the spreadsheet in the search size col his figure on the top left hand side of a Google search results page once you type in the keyword (Put this figure in Column E). Refer to Figure 2 in the olumn F. ord(s) or keyword phrases for your site that are likely to bring in more visitors with a higher likelihood of conversion to customers. ucted some excellent keyword research for your site and can progress to the next stage of optimisation, analyzing and researching your competition.
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