PRESENTATION ON PRODUCT Nokia E90
NOKIA
Nokia’s first century (1865- 1867). They moved to mobile technology (1968-1991). Mobile sector as their core business (1992-1999).
Nokia now: 2000-today.
BOARD OF DIRECTORS
Olli-Pekka Kallasvuo President and CEO of Nokia Corporation.
Robert Andersson Executive Vice President, Customer and Market Operations. Timo Ihamuotila Executive Vice President, Sales and Portfolio Management, Mobile Phones. Richard A. Simonson Executive Vice President, Chief Financial Officer.
Mary T. McDowell Executive Vice President and General Manager of Enterprise Solutions.
PRODUCT BRAND
: Nokia E90 communicator : Nokia
MANUFACTURER
: Nokia
PRODUCT LAUNCH : February, 12th 2007
Auction of first Nokia E90, sold For $5,000
Official launch event for Nokia E90 in Indonesia
NOKIA E90 COMMUNICATOR
First Nokia Communicator in 1997. E90 as the 5th generation Nokia’s communicator. Business class phone with a culmination of 3P’s. It’s a 3G smart phone.
PRODUCT MIX
Volume
: 140 cc Weight : 210 g Length :132 mm Width : 57 mm Thickness : 20 mm
FEATURES
Display
Inner: Active matrix color display (800 x 352 pixels), 16 million true colors Outer: Active matrix color display (240 x 320 pixels), 16 million true colors
User Interface
S60 Platform 3.1 Edition Symbian OS Version 9.2 Java™ MIDP 2.0
Imaging
3.2 megapixel camera with flash and autofocus QCIF camera for video calling
Memory Functions
Up to 128 MB free memory for user data and applications Expandable up to 2GB with microSD memory card
Applications
Quick office tools with editors Maps application for location-based services Nokia Office Tools 1.1 (including Active notes) Download! Application to get more applications
Browsing
Web browser (x)HTML JavaScript 1.3 and 1.5 supported
Flash Lite 2.0 supported
Voice Features
Voice dialing short cuts, keypad lock, and profiles Voice recording for making notes /
recording conversations Internet Call release 2.1 for making VoIP (voice over IP) calls Text-to-speech message reader Integrated hands free speaker Push to talk (PoC)
Power Management
Battery BP-4L Talk time Up to 5 hrs Standby time Up to 14 days
Personal Information Management (PIM)
Nokia Team Suite Calendar attachment support Meeting requests to calendar Contacts with images
Nokia Active Notes application
Other Features
Integrated GPS Support for file sync and device management Stereo FM radio
PACKAGING
Sales Package Contents
Nokia E90 Communicator Nokia Battery BP-4L (1500 mAh) Nokia Wired Stereo Headset (HS-47) Nokia Travel Charger (AC-4)
Nokia Connectivity Cable (DKE-2)
Memory card (microSD 512MB) Quick Start Guide User Manual
DVD ( Nokia PC suite application)
Leather Pouch
PROMOTION
PROMOTION
Nokia announced JWT as its Global Network Marketing agency on August
9, 2007.
Through newspaper, magazines, web page.
DISTRIBUTION
Manufacturer Dealer Retailer Customer
GLOBAL MARKET SHARE
MAXIMUM RETAIL PRICE
Launching Price:
Rs 40,000 US $ 1,149
Present Market Price: RS 35,000
THANK YOU
SANJEET KUMAR SAHOO ROLL NO 28 MPM