Director of Community Relations by bsj14523


                               JOB DESCRIPTION, 2009

                             DIRECTOR, COMMUNITY RELATIONS

                        FLSA STATUS: EXEMPT – PAY GRADE: 23 - P

                                GENERAL STATEMENT OF JOB

The Director, Community Relations is responsible for the intentional development of the College’s
identity, image, and reputation in support of the strategic college objectives in areas including
enrollment, economic development, resource development, and public policy. This position will
work diligently to lead the college in maintaining and growing its position of relevance and quality
among employers, community leaders, educational opinion leaders, legislators and other non-
student stakeholders. The key function of this position will be to productively communicate the
College’s story in a manner which positions the college effectively with key members of multiple
constituencies and measures impact in enabling the college to fulfill its educational mission.


Provide leadership in the planning, development, and execution of strategic outreach and
positioning for key opinion leaders among such constituents as:

       Employers
       Educators
       Community groups
       Civic leaders
       Legislators
       Demographic segments

Create and implement specific communication strategies to position College programs and
graduates as exceptionally high in quality with an emphasis on industry areas served with new
bachelor’s degrees.

Develop relationships with community leaders and decision makers, networking with other college
leaders as appropriate, creating opportunities in economic development, resource development,
foundation support, and public policy influence.

Enhance the College’s presence in traditional and emerging media outlets to position the
College’s message and story in support of strategic goals and the college’s general image and
position in the community.

Serve as a member of the economic development and student success team providing
consultation and leadership in the professional areas of public relations and communications to
the District Board of Trustees, the College President, the President’s Cabinet and other college
leaders as necessary.

Serve as the College spokesperson to the media as designated during matters of both routine
college coverage and potentially in situations related to crisis communications management and
tragedy communications management.

Represent the College in speaking roles with community groups and civic organizations to
enhance College communications and relationships both in conjunction with strategic plans of the
college and in response to community needs and requests.
                        DIRECTOR, COMMUNITY RELATIONS – Page 2

Create channels for internal student success messaging, contributing to a culture of high
expectation, performance, and success among students.

Participate with the Director of Marketing and Communications, the Director of Recruitment and
the Vice President of Economic Development and Student Success as a marketing leadership
team member, ensuring an integrated brand identity through all communication and marketing

Provide consultative leadership to the programming and strategic planning for the College’s
television station.

Improve return on investment of college events and activities through more effective, audience
engaging tactics and potential partnerships with area media.

Perform related duties as required.


Supervision is received from the Vice President, Economic Development and Student Success.


Supervision is exercised over assigned staff.


Bachelor’s degree from an accredited institution and a minimum of five (5) years of related


Physical Requirements: Must be physically able to operate a variety of machines and
equipment including computer, office equipment, telephone, etc. Physical demands are
essentially those of sedentary work. Tasks may require extended periods of time at a keyboard
or workstation.

Data Conception: Requires the ability to compare and/or judge the readily observable,
functional, structural or compositional characteristics (whether similar to or divergent from obvious
standards) of documentation, files, accounts, and equipment.

Interpersonal Communication: Requires the ability to speak and/or signal people to convey or
exchange information. Includes issuing and receiving assignments, instructions, and/or

Language Ability: Requires ability to read standard English, as well as basic technical data,
policy and procedure manuals, codes, etc.. Requires the ability to prepare forms and reports
using prescribed formats. Requires the ability to communicate with a broad array of individuals
from various professional backgrounds.
                        DIRECTOR, COMMUNITY RELATIONS – Page 3

Intelligence: Requires the ability to apply principles of logical thinking to define problems, collect
data, establish facts and draw valid conclusions; to interpret a variety of instructions or inquiries
furnished in written and/or oral form; to acquire knowledge of topics related to occupation.

Verbal Aptitude: Requires the ability to record and deliver information, to explain procedures,
and to follow oral/written instructions. Must be able to communicate effectively with co-workers,
the public, and students.

Numerical Aptitude: Must be able to add, subtract, multiply and divide; calculate decimals and

Form/Spatial Aptitude: Requires the ability to inspect items for proper length, width and shape,
and visually read various information.

Motor Coordination: Requires the ability to coordinate hands and eyes accurately in operating
modern office equipment and machinery.

Manual Dexterity: Must have minimal levels of eye/hand/foot coordination.

Color Discrimination: May not require the ability to differentiate between colors and shades of

Interpersonal Temperament: Requires the ability to deal with people beyond receiving
instructions. Must be adaptable to performing under moderate levels of stress, imposed by
frequent deadlines, peak workloads, or public/student contact.

Physical Communication: Requires the ability to talk and hear: (talking: expressing or
exchanging ideas by means of spoken words; hearing: perceiving nature of sounds by ear).

Environmental Requirements: Tasks are regularly performed without exposure to adverse
environmental conditions (e.g., dirt, cold, rain, fumes).

Effective: 6/09

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