Program to Include Community Relations, Consumer Sampling, and

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					                                                                  Contact:
                                                                  Julie Murphy, CGPR
                                                                  781.639.4924 ext. 152
                                                                  juliem@cgprpublicrelations.com


AIRPORT MARKETING INCOME, INNOVATOR OF EXPERIENTIAL MARKETING PROGRAMS,
  PARTNERS WITH PEPSI AMERICAS TO LAUNCH FIVE-YEAR SUPPLIER SPONSORSHIP
               PROGRAM AT CLEVELAND HOPKINS INT’L AIRPORT

 Program to Include Community Relations, Consumer Sampling, and Promotional Spots on
                             the Airport’s Sound System

       PORTLAND, Oregon, June 17, 2008 – Creating a new category of consumer marketing in
the airport environment, Pepsi Americas and Airport Marketing Income, LLC (AMI), a Portland-
based experiential marketing firm, today announced a five-year partnership at Cleveland Hopkins
International Airport (CLE) that includes a significant community relations program, consumer
sampling of Pepsi products, and airing of Pepsi promotional spots over the airport’s sound system.
The comprehensive partnership, brokered by AMI, designates Pepsi as the official beverage brand
of CLE, the 15th largest metro airport in the United States. The agreement is estimated to earn more
than $2 million for CLE over the life of the agreement.


       “AMI’s marketing program is establishing the next generation of marketing within an airport,”
said Brad Jersey, president of AMI. “This multi-touch program not only gives consumers firsthand
exposure to Pepsi’s products, old and new, but also, gives back to the local community. This
program gives Pepsi the unique opportunity to expose millions of people to its products while the
surrounding community receives the benefits. It is a win-win.”


        Pepsi is now being sold at all news and gift concession locations, with a full roll-out into
restaurants planned for mid-January, 2009. Community relations initiatives are slated to begin in
January, 2009. Signage, sampling and sound will launch in January, 2009.
                                                   -more-
AMI PARTNERS WITH PEPSI ON EXPERIENTIAL MARKETING AT CLE

       “We are honored to be designated the exclusive ‘pour’ at Cleveland Hopkins International
Airport and are looking forward to maximizing the potential of this integrated marketing program,”
said Kathy Krieger, on-premise sales manager, PepsiAmericas. “The community relations element
provides an opportunity to show our appreciation to the City of Cleveland, a vibrant growing market
that embodies the core Pepsi elements of taste, variety and excitement. It is unique in that it
enables us to enhance the traveler experience by interacting with consumers one-on-one,
establishing new relationships.”


       CLE, owned by the City of Cleveland, serviced 11,459,390 domestic and international
travelers last year. According to Airport Director Ricky D. Smith, the Pepsi agreement is one of
many new business development initiatives undertaken recently to help increase non-aeronautical
revenue, while providing quality service to airport users.


       “The Pepsi partnership is well-designed because it benefits the Airport, air travelers of CLE
and the City of Cleveland,” said Smith. “Travelers will enjoy the full line of quality Pepsi beverages
that serve as the perfect complement to the Airport’s world-class hospitality offerings. We look
forward to exploring other integrated sponsorship opportunities that will also bring in incremental
revenue while enhancing traveler experience.”

About AMI
AMI is a pioneer and the leader today in the field of airport-based marketing. The firm presents its
clients with unique marketing and sponsorship opportunities, leveraging the realities of today’s air
travel and the untapped potential of airport properties. AMI’s comprehensive approach to marketing
in the airport environment brings together the country’s top port authorities with major consumer
brands to create impactful multi-touch experiences that include a variety of mediums including
sound, product sampling and innovative visuals. Clients include: Airborne, Bank of America, Dunkin’
Brands, Pepsi Americas, Under Armour, Siemens, and Yahoo! For more information on AMI, visit
www.airport-marketing.com.

About Cleveland Hopkins International Airport
Cleveland Hopkins International Airport is Ohio’s Premier Air Service Gateway to the Midwest
offering 350 daily flights to more than 100 nonstop destinations. For more information, visit
www.clevelandairport.com.

About PepsiAmericas
As the second-largest anchor bottler for PepsiCo, PepsiAmericas (PAS) makes, sells and
distributes more than 100 different beverages to more than 120 million consumers throughout
portions of the United States, Central Europe and the Caribbean. PepsiAmericas produces and
distributes nearly 20 percent of PepsiCo's total domestic beverage volume. As one of three anchors
in the Pepsi bottling system, the company works alongside two other chief Pepsi bottlers as well as
a number of independent bottlers with the shared mission of keeping Pepsi at the top of its game.
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