Social Marketing in Public Health Month

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Social Marketing in Public Health Month Powered By Docstoc
					Social Marketing Resources in
the North Carolina Division of
        Public Health

  “Working for a healthier and safer North Carolina”
                   September, 2007




“Working for a healthier and safer North Carolina”
    Making Social Marketing “Fun,
       Easy, and Popular” for You

Full-time social marketing consultant
Social Marketing Matrix Team
• “Clinic-in-the Round”
• Resource people in programs
Access to national
and international experts

      “Working for a healthier and safer North Carolina”
 Making Social Marketing “Fun,
    Easy, and Popular” for You


• Monthly international webinars
• Social Marketing Library
• Social Marketing Convenience Contract
• Templates, case studies, “how to”
 publications


     “Working for a healthier and safer North Carolina”
“Working for a healthier and safer North Carolina”
      Making Social Marketing “Fun,
         Easy, and Popular” for You

CDCynergy-Social Marketing Edition,
  Version 2
  •   CD ROM-based tool
  •   700-plus resources
  •   Extensively pre- and post-tested
  •   Internationally used


        “Working for a healthier and safer North Carolina”
“Working for a healthier and safer North Carolina”
“Working for a healthier and safer North Carolina”
“Working for a healthier and safer North Carolina”
“Working for a healthier and safer North Carolina”
Making Social Marketing “Fun,
   Easy, and Popular” for You

PRIZM Marketing Database
  • Census + national marketing surveys + GIS
      mapping capability
  •   Lifestyle and media preferences
  •   Used by CDC, NCI, AARP, Red Cross
  •   People, places, partners, pathways
  “Geodemographic lifestyle segmentation”
      “Working for a healthier and safer North Carolina”
“Working for a healthier and safer North Carolina”
“Working for a healthier and safer North Carolina”
“Working for a healthier and safer North Carolina”
     What are the Best Media to Use?
         Bed Rock America
 Top 15 Media Preferences
• Gospel Radio, Net Aud. (A) 168            • Read Fishing/Hunting
• Radio, NASCAR, Net Aud. (A) 168              Magazines, Net Aud. (A) 133
• Read Gardening Magazines, Net             • Classic Rock Radio, Net Aud.
   Aud. (A) 164                                 (A)129
• Has Satellite Dish/Disc (H) 160           • Read Photography Magazines, Net
• Country Radio,Net Audience                    Aud. (A) 128
   (A) 156                                  • Read Newspaper, Classified
• Watch Country Music TV,1wk                    Section (A) 127
   (A) 151                                  • Watch Oxygen,1wk (A) 127
• Read Bridal Magazines, Net Aud.           • Watch Superstation WGN
                 “Working for a healthier and safer North Carolina”
   (A) 141                                     Channel,1wk (A) 127
• TV Auto Racing, Net Aud. (A) 138 • Watch Fuse,1wk (A) 126
                  Who Can I Partner With?
                 Bed Rock America
 Top 15 Lifestyle Behaviors
• Buy Swing Sets,1yr (A) 374             • Go Snowboarding,1yr (A) 211
• Order from Fingerhut,1yr (A) 331       • Buy Fishing Equipment,1yr (A)
• Order from Home Shopping                 205
  Network,1yr (A) 327                    • Go Fishing,1yr (A) 201
• Buy from Pizza Inn,6mo (A) 299         • Shop at Wal-Mart
• Go Hunting with Gun,1yr (A) 260          Pharmacy,6mo (A) 201
• Buy Large Baby Dolls,1yr (A) 242 • Play Softball,1yr (A) 192
• Buy from Hardee's,1mo (A) * 219        • Buy from Sonic Drive-in,1mo (A)
                “Working for a healthier   * 191
• Rent/Buy Family/Kid Video,1mo and safer North Carolina”
  (A) 217                                • Buy Electric Trains,1yr (A) 188
                    For More Information


Contact:
Mike Newton-Ward, MSW, MPH
 Social Marketing Consultant

Phone: 919-707-5137
E-mail: mike.newton-ward@ncmail.net
     “Working for a healthier and safer North Carolina”