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Scotland
A Fair Trade
Nation
Foreword from the Across Scotland people are
realising that the decisions
I am determined Scotland
will do whatever it can
The First Minister they make on the high to help end the scandal
of Scotland street can affect the lives of of widespread poverty in
people on the other side of the developing world. Our
the planet. We are beginning commitment to Fair Trade is
to understand how our an integral part of our effort
purchasing power can be to make poverty history. If
used as a force for good, everyone in Scotland did a
but we all must do more. little bit we could achieve a
great deal.
Countries in Africa and
the developing world need I hope you find this booklet
financial help, but they useful and informative. But
cannot grow and stand I also hope it inspires you
on their own two feet by to take action and to play
relying on aid. The people of your part in tackling global
Malawi don’t want to exist inequality.
simply on handouts.
With Fair Trade we can all
Trade is one of the key ways make a positive contribution
that Malawians can escape to the world.
grinding poverty. Fair Trade
is not about charity – it is
a way to ensure workers
receive fair prices and
decent working conditions Jack McConnell
that we in the developed First Minister of Scotland
world take for granted.
What is obtain a fair price for the products that What is the Good Business...
Fair Trade? they produce. They are at the mercy of
international trading and tariff agreements difference for Good
Fair Trade is a trading partnership that
and often suffer from unfair treatment by
local brokers or middlemen. between Buying fairly traded goods ensures that
seeks to establish greater equity in
international trade. Fair Trade contributes Fair Trade means that workers get a price Fair Trade small scale producers get a fair, living
wage for their produce. As the Fair Trade
to sustainable development by offering
better trading conditions and securing
for their products that always covers the
cost of production, no matter how low and Fairtrade? market grows in Scotland, the number
of people benefiting from our consumer
the rights of marginalised producers and the world price goes. choices grows. However, the entire
workers – especially in the developing The term ‘Fairtrade’ is used to describe notion of “Fair Trade” makes clear that, in
world. Fair Trade Organisations (backed Fair Trade also places importance on the certification and labelling system that fact, the majority of trade is “unfair”.
by consumers) are engaged actively in longer-term contracts with producers that is administered in the UK by the Fairtrade
supporting producers, awareness raising allow them to plan for their future, make Foundation. This system is designed to The existing global trading system
and campaigning for changes in the rules improvements in businesses and support help consumers easily identify goods is heavily loaded against poorer
and practices of conventional trade. their families. produced under agreed labour and countries. Many rich countries can be
environmental standards. very protective of their own agricultural
Whether it’s a garment, tea, coffee, Fair Trade ensures a commitment to industries, providing enormous
chocolate, bananas, sugar, jewellery improving working conditions, gender The term Fair Trade is a broader term subsidies to their farmers. This leads to
or crafts, buying Fair Trade products equality, employment rights and benefits often used to refer to the Fair Trade overproduction of certain basic goods
ensures a better deal for producers, for workers, such as joining a trade union movement as a whole and can be used – with the excess goods then being
workers and farmers in the developing and that no child or forced labour is used. to describe both labelled and unlabelled ‘dumped’ (sold at below-cost prices)
world. goods and the work of Alternative on the markets of some of the world’s
The Fair Trade price may also include a Trade Organizations (ATOs), Fair Trade poorest countries. This undercuts local
Here are two ways of recognising Fair ‘social premium’ that benefits producers, federations and other Fair Trade networks farmers and often forces them out of
Trade products: workers and their communities. They such as IFAT, NEWS, EFTA and BAFTS. business.
decide for themselves how to invest this
• Through the FAIRTRADE Mark extra income and, for example, use it to: Trade justice would mean the end of
which is a recognisable logo found such practices. It would also involve the
on the packaging of an ever- • Improve housing creation of a truly fair trading system, in
growing number of everyday • Build roads which developing countries are able to
products. • Improve healthcare facilities nurture their own emerging industries in
The Fairtrade Foundation, • Re-invest in the businesses with the same ways we have done in the past.
with its partners, maintains the new equipment or by learning
FAIRTRADE Mark standards. new skills Fair Trade and trade justice are
inextricably linked, and many see
• A Fair Trade product can also To find out more about the Fairtrade campaigning for Trade Justice as a
be bought through a Fair Trade Foundation and FAIRTRADE Mark natural progression from buying Fair
Organisation, for example a BAFTS products go to: Trade. Trade justice will ensure that all
shop (British Association of Fair www.fairtrade.org.uk producers can be guaranteed fair prices
Trade Shops) or organisations for generations, allowing developing
such as Traidcraft or People Tree. To find out more about IFAT (the countries to work their own way out of
International Fair Trade Association) poverty.
Fair Trade provides small-scale producers, and their work go to:
farmers and workers with better terms of www.ifat.org Want to know more about the campaign
trade and prices for their products. for Trade Justice?
To find out more about where to buy Buy Fairtrade products with this Mark www.tjm.org.uk
Small-scale, remote producers in the Fair Trade products go to:
developing world often find it difficult to www.bafts.org.uk
What is a Focus on
Fair Trade Malawi
Nation? “The focus of much of our work is on
the African country of Malawi which
This is the national effort from is one of the 10 poorest countries in
everyone in Scotland to make sure the world. Scots and Malawians have
we do everything we can to ensure worked together for over 150 years
workers across the developing world since David Livingstone travelled
receive fair prices and decent working extensively there and encouraged
conditions for the products we buy. trade as one way of fighting slavery
in the region. Our relationship has
endured to the present day and Fair
What do we want to do? Trade is one of the ways in which
Scotland can help to build a better
• Increase awareness of Fair Trade future for the people of Malawi.
• Increase the sale of Fair Trade
goods “Malawi produces many products
• Contribute to greater trade justice we in Scotland consume a great
deal of: coffee, tea, sugar, nuts and
To help achieve this, a detailed set of honey to name but a few. By making
criteria have been drawn up to enable sure we buy Fair Trade we help
us become a Fair Trade Nation. We the people who grow and produce
all have a part to play – these are just these products earn a fair day’s pay,
some of the targets we have set: which in turn guarantees them better
working conditions and means they their crop directly to countries like
can send their children to school or Scotland.
Fair Trade Nation Criteria afford basic medical care for their
families. “These project still have a long way
• 75% of people to buy a Fair Trade to go, but to give an example of
product every year “Through the International Development what we can expect in the future,
• 40% of people regularly buy Fund the Scottish Executive is we need only look as far as Mchinji
Fair Trade products supporting the work of Imani Enterprise Smallholder Farmers’ Association of
• All local authorities have active Ltd, a Fair Trade consultancy with offices peanut farmers in the west of Malawi
Fair Trade groups working towards in Scotland, Malawi and throughout producing the first Fairtrade salted
Fairtrade status Africa, to encourage sustainable, peanuts in the world”
• 55% of towns have active Fair mutually beneficial trade between
Trade groups working towards the two countries and help promote
Fairtrade status Malawian products in Scotland. We are
• Support from the Scottish also helping the Neno Smallholder
Executive and Scottish Parliament, Macadamia Farmers of Southern
for example by actively promoting Malawi develop their own business
Fairtrade Fortnight each year and grow better quality nuts. The
project, co-ordinated by Edinburgh-
Find the full Fair Trade Nation based Fair Trade company
criteria at: EqualExchange, will prepare the nut Patricia Ferguson MSP,
www.scotland.gov.uk/News/ growers for market access so they Minister for Tourism,
News-Extras/fair-trade themselves can profit from selling Culture and Sport
Judith Harry house with concrete foundations and a
– the face behind tin roof.
the world’s first “When I was a teenager, I became
pregnant and the father of my daughter
Fairtrade salted didn’t stay with me. We lived in poverty
and lacked basic necessities which
peanuts made me very miserable. I wanted
things to be different for my daughter
and I thought the only way we would
have food would be if I became a
Judith Harry is 34 and the single mother farmer.
of a teenage girl. She is a peanut
(groundnut) farmer in Malawi. Judith “I went over the border to Zambia and
chairs the Mchinji Smallholder Farmers’ was hired to work on a farm and was
Association (MASFA) of peanut farmers. given some groundnut seed as my pay
Their peanuts carry the FAIRTRADE which I planted at home. When the
Mark and are sold in supermarkets groundnuts grew I sold them but the
across the UK. Twin Trading, the vendors who bought them used to bring
organisation behind other Fairtrade tampered scales in order to steal and
success stories Cafédirect, Divine they always paid low prices.
Chocolate and AgroFair UK, brings the
peanuts to the UK. “Then I heard about NASFAM
– the National Smallholder Farmers
“I am very proud to have grown some of Association of Malawi – an organisation
the groundnuts which have become the which represents farmers all over
world’s first Fairtrade salted peanuts. Malawi, helping find markets for the
produce of farmers who are organised
“In Mkanda where I live most farmers into groups. NASFAM helped the
live below the poverty line. They earn Mchinji Association with production
below $1 per day and do not have and training and a lot of things have
enough food to last them the whole improved in our lives
year. The guaranteed fair price, which
comes with Fairtrade, is important as “One of the great things about Fairtrade
we will make a profit when we sell our is the Fairtrade premium – the money
nuts and we can use the money to lift which comes directly to us to spend
up our lives. on our community. In the future we will
use the premium to start a clinic which
“I start work at 3.30am every morning will mean health facilities are nearer for
to work in my garden where I grow families…”
maize for my family. Before seven I
cook porridge for my daughter who Judith’s peanuts can be found in
is 13 and two orphans who I also look Tesco own-brand Fairtrade peanut
after who are a girl of 14 and a boy of and raisin mix and own-brand
17. I also look after my mum who is 66. Fairtrade peanut, cashew and dried
Last year I grew enough peanuts to mango mix. They can also be found
make 14,000 jars of peanut butter. We in Co-op own brand packets of “ I am very proud to have grown some of
used to live in a mud house but I have roasted, salted peanuts. Delicious! the groundnuts which have become the
been able to build my family a brick world’s first Fairtrade salted peanuts.”
Products, Did you know that there
are now over 2,000 Bananas | St Vincent Chocolate | Ghana
places FAIRTRADE Mark products
available in the UK?
“As long as I am selling in Fairtrade I can
earn enough to support my life.”
“Fairtrade is good! We are not cheated. We
trust we are being paid fairly and we have a
and the
good group to share our worries.
Denise, banana farmer,
Here’s just a few – some St Vincent, Windward Islands, “If we have 3 bags of cocoa we get more cash
producers Buy Fairtrade products with this Mark
you’ll know but others
might surprise you!
West Indies for our cocoa. More cash from our sweat. It
is progress.”
Fati Issah,
Kuapa farmer,
Bayerebon, Ghana.
Honey | Nicaragua
“Alternative trade allows the famers to sell
their products without middlemen for
better prices. Forming the co-operative
has given us much courage and
self-confidence.” Footballs | Pakistan
Sameena Nyaz stitches FAIRTRADE
Francisco Aguilar Guido, Mark balls. She’s 18 years old and single.
Bee Keeper-Equal Exchange, Recently Sameena has had to undergo an
Fairtrade Honey operation. All the costs were paid by the
Fair Trade Welfare Society, which is made
possible by the Fairtrade premium.
Pineapples | Costa Rica
“Fairtrade has given me a better living. It has
freed me from debt and now I even have my
own capital I can invest in my farm. Before Cotton | India
Fairtrade life was stressful… now thanks “We will benefit economically, but more
to Fairtrade I have a sense of pride… This than this, we will be able to improve the
is what I want for my children and what all education of the children in the village.”
fathers want – to give their children a future
and feel secure about it.” Khima,
Cotton farmer
Roberto Ugalde,
Asoproagroin pineapple farmers,
Costa Rica (AgroFair)
Peanuts | Malawi
Tea | Sri Lanka
Mangoes | Burkina Faso “Over the past year Fairtrade has already made
Wine | Chile a difference to our lives. It has brought a better, “A year ago, we didn’t have any electricity
“The most important thing for me is to in our houses. All the members of the
reliable and more stable market for our
“We think the relationship that exists is have an income and provide for my family. Joint Body got together and discussed
peanuts. The Fairtrade premium will help
really good: it ensures us a fair price for Thanks to AgroFair we have discovered how we could pay to install it. Some
alleviate poverty in the area and it will improve
our grapes and also respects the values of that the world market accepts small money came from the Fairtrade premium
the lives of the entire community. When we
the peasant farmers. We wouldn’t find this producers next to the large ones. There is and we each took out a loan. With
can dig more boreholes we will have cleaner
in other markets.” a lot of poverty in Burkina Faso. Fairtrade electricity, my children can study at night...
and safer water, fewer diseases and ultimately
helps to fight poverty.” I am happy that Fairtrade helps me
healthier and better lives.”
Heriberto Olave Espinoza, support my family.”
Grape Grower, Andrew Traore, Rosemary Kadzitche, 57, peanut grower,
The Co-operative’s Fairtrade FEDAF mango farmers, Mchinji Smallholder Farmers’ Association Sivapackiam,
Chilean wine Burkina Faso (AgroFair) (Twin Trading) Tea picker Sri Lanka.
Everyone across Live in it “I’m really delighted
the country can that Scotland is making
Now that all our cities have Fairtrade status,
such a big commitment
get involved in Scotland’s aim is for over half our towns
to have active Fair Trade groups working to Fair Trade. It’s easy
supporting Fair towards Fairtrade status – an ambitious
target. to feel helpless about
Trade and making The Fairtrade Towns initiative develops
international poverty,
Scotland a Fair support for Fair Trade. A Fairtrade Town, but by switching to
City or Zone is a community that has
Trade Nation made a commitment to supporting
Fair Trade products,
Fair Trade, and through it to support you’re making a real
Here’s some top tips for supporting disadvantaged workers in developing
Scotland’s Fair Trade Nation Campaign countries. You’ll find lots of information on difference to lives of
and playing your part in building a the criteria for gaining Fairtrade status for small scale farmers
sustainable future for workers across the where you live at:
developing world. www.fairtrade.org.uk/ and workers across the
get_involved.htm developing world”
Shop for it “Aberfeldy became a Fairtrade Town Edith Bowman
By switching to Fair Trade choices when
because we wanted to lead the way for Presenter
Fair Trade in Scotland.”
doing your shopping, you are helping to Faith Aitken,
build a positive and sustainable future Alberfeldy Fairtrade Co-ordinator
for workers and their families in the
developing world. “Our awareness-raising sessions moved
out to anyone who would listen. We
Small scale Fair Trade producers care spoke to Rotary Clubs and playgroup
passionately about their produce and that mums, we visited companies large and
usually means that you’re buying great small, held lunch and learn sessions,
quality as well. So with literally thousands organised Fairtrade wine tastings and
of products to choose from, from held workshops for anyone that wanted to
chocolate to cotton t-shirts, and everything convert their particular group to Fairtrade.”
in between – it’s time to go shopping! Sue Good, “I’m really proud to
Aberdeen Fairtrade Steering Group
There is a growing number of Fair Trade support Scotland’s Fair
shops in Scotland. They stock a wide
variety of both FAIRTRADE Mark products
“Orkney is a small community which Trade Nation Campaign.
relies heavily, like many third world
and fairly traded products such as clothing,
countries, on fishing, farming and By choosing Fair
jewellery, accessories, toys and craft
products. For your nearest shop go to:
tourism, although enjoying a much higher Trade you’ll be doing
standard of living. Being very aware of
www.bafts.org.uk
this, the people of Orkney are conscious your bit to help end
“The One World Shop and other BAFTS
supporters of Fair Trade.” extreme poverty in the
Leanne Rendall, Trenablies
shops give the public access to a wide Bistro & Fair Trade Gift Shop, developing world”
variety of excellent Fair Trade products”
Fiona Sinclair, Shop Manager,
Orkney Fairtrade Group Gail Porter
One World Shop, Glasgow TV Presenter
Think Global Work at it Learn about it
– Act Local* By switching your workplace to
Fair Trade certified tea, coffee and
other products, you can help make a
Lots of schools, colleges and
universities across Scotland are
already switched on to Fair Trade and
difference to the lives of farmers and have gained Fairtrade accreditation
workers in some of the world’s poorest through the Fairtrade Foundation.
countries.
There’s lots of information and
More than 2,000 products in the UK resources available to help get you
from 58 developing countries now started including:
carry the FAIRTRADE Mark, including
hot drinks, biscuits, fresh fruit and www.fairtrade.org.uk/
juices. And because these items are get_involved.htm
now so widely available from catering
suppliers, wholesalers, online and all www.peopleandplanet.org/
major supermarkets, it’s simple for your tradejustice
place of work to join the thousands of
others who’ve made the change. www.oxfam.org.uk/what_we_do/
fairtrade/uniguide
To find out more about Fairtrade at
work and making the switch www.co-opfairtrade.co.uk/
www.fairtradeatwork.org.uk schools_pack
“At Edinburgh Zoo we have an obvious www.sciafyouth.org.uk/youth/
interest in operating as ethically as make_a_difference/fairtrade_
possible. Using Fair Trade products in action_guide
our restaurants and shops is a natural
partnership for us and we have been “Haddington Infant School supports
pleased with the quality and variety of Fair Trade because we want to
Fair Trade products available.” encourage our children to be
Tim Blow, Head of Commercial responsible citizens.”
Services, Edinburgh Zoo Jill Wareham,
Acting Head Teacher
“There is now cross-party support for
a Fair Trade Scotland in the Scottish “Staff and students have really got
Parliament – but to make it happen behind the concept of Fair Trade,
we need people working in their own and given that St Andrews is also a
communities to make the switch. Fairtrade town, this movement has
Making all global trade fair is a huge gained momentum that will only
task – but Fair Trade Scotland would continue to grow in the future.”
be a great beginning.” Susan Horsman, Environment
Mark Ballard MSP, Officer, University of St Andrews
Scottish Green Party
*Quote from Sir Patrick Geddes
1854—1932 Ballater, Scotland, early pioneer of sustainable development
Apples
Avocadoes
Baby food
Bananas
Beer & ale
Buy Fairtrade products with this Mark
Cakes & biscuits
Cereal & snack bars
Chocolate
Chutneys & sauces
Clementines
Cocoa
Coconuts
Coffee
Cosmetics
Cotton products
Dried fruits
Flowers
Fruit juices
Grapes
Herbal & fruit teas
Herbs & spices
Honey
Ice-cream
Jam & marmalade
Lemons
Limes
Lychees
Mangoes
Muesli
Nuts, nut oils & nut spreads
Oranges
Pears
Pineapples
Plums
Quinoa
Rice
Roses
Satsumas
Spirits
Sports balls
Sugar
Sweets & toffees
Syrup
Tea
Wines
Yoghurt
Produced by Hand Up Media, the ethical publishing and media company, with the support of The Scottish Executive. www.handupmedia.co.uk
With thanks to: The Touch Agency [Design], Angus Bremner [Photographer], IFAT, The Fairtrade Foundation & Twin Trading
All wood used to manufacture the paper used for this publication was sourced from sustainably managed forest.
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