Summary Orig Author: Orig Author blog: Adjusted by Adjusted blog: Last updated: License Note:As your app increases in usage and hits saturation, low retention rates can cause your app to "jump the shark" -here's a simplified model showing how it happens Andrew Chen (voodoo@gmail.com) http://andrewchen.typepad.com/Jeremy Liew (jeremy@lightspeedvp.com) http://lsvp.wordpress.com/3/9/2008 Distributed for free under GNU Free Documentation License -http://www.gnu.org/copyleft/fdl.html If you have questions, anything to add, or want to generally chat, don't hesitate to reach me at my e-mail address, voodoo [at] gmail --Andrew Chen Viral Marketing on Facebook (How does viral saturation affect active user count)