MEDIA RELEASE - Whisky Live Fest

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WHAT’S NEW AT THE FNB WHISKY LIVE FESTIVAL?

21 October 2008: The FNB Whisky Live Festival is now in its sixth year and has grown to be the
largest event of its kind in the world. And this year‟s event promises to be bigger and better than
ever before - with more to see, do and taste as you discover the mystery of whisky.

Running from the 5th to 7th November in Cape Town and 12th to 14th November in Johannesburg,
festival organisers Karen Chaloner and Sian Neubert have introduced innovations guaranteed to
tantalise the taste buds and capture the imaginations of whisky connoisseurs and novices alike.

More than 180 local and international whiskies - including Scottish, American, South African and
Irish brands, as well as whiskies from far afield as Japan and India - will be showcased.

Sian Neubert, co-organiser of the FNB Whisky Live Festival says that whisky is fast becoming the
drink of choice in South Africa.

“As such, the festival acts as a draw card to international distillers, many of which use it as a
platform to launch new brands, ranges and collectors items to the South African market,” she
says.

NEW ZONES AND TOURS

Computer-maker, Toshiba, is new to this year‟s festival – sponsoring the Toshiba Back to Basics
Zone, where visitors can access exclusive distillery tours on one of Toshiba‟s stylish laptop
computers. Dave Hughes will also be hosting an interactive educational tour on how whisky is
made and Master Scotch distiller, Dewars will host “The Art of Blending”, which will incorporate
interactive blending tutorials held on the main Tasting Hall floor. Small groups of visitors will be
invited to blend and take home their very own whiskies.

Another new addition is the Food and Entertainment Zone. LiquidChefs will host the
LiquidChefs Whisky Cocktail Lounge, offering visitors the chance to sample some mouth-watering
cocktails. Festival goers can also enjoy live entertainment on stage including pipers, while
indulging in deli-style cuisine by By Word of Mouth.

Presented by Fasie Malherbe and Dale den Dulk, of Under the Influence Whisky Society, and
international whisky writer Dave Broom, Bush Lodgic will take to the stage at the Johannesburg
festival. It is a comedic and educational whisky show that draws parallels between region-specific
Scotch whiskies and different animals from the South African bushveld.

The Exclusive Women’s Whisky Tour hosted by Lexus forms part of the Lexus Connoisseur’s
Experience - The Ultimate Guided Tour at this year‟s FNB Whisky Live Festival. It will feature
chauffeur-driven transfers in a Lexus luxury car to and from the festival for 10 ladies, tastings with
some of the most exclusive international distilleries, and dinner and whisky cocktails in the Lexus
Whisky Leisure Lounge.

WHISKY WORKSHOPS

Festival-goers can also attend one of the 12 entertaining workshops - hosted by international
master distillers, global brand ambassadors, and whisky experts – tasting some whiskies
unavailable in the main Tasting Hall and possibly South Africa. The workshops at this year‟s
festivals include a showcase on Japanese whisky, a celebration of Johnnie Walker‟s iconic,
hundred-year-old Striding Man, an exploration of the art and science of smoky whisky flavours,
and a trip around the whisky-making world with tastings from the United States of America,
Canada, India and South Africa to name a few.

WHISKIES TO BE LAUNCHED TO THE SOUTH AFRICAN MARKET AT THE FNB WHISKY
LIVE FESTIVAL

Armchair bottler Yossi Schwartz believes whisky is for „fun‟ and for „friends‟. So when the passion
to travel and explore meets the discovery of the great untouched, this passionate single malt
merchant‟s greatest desire is to capture the intricate spirit of unique single malt whiskies. At this
year‟s festival, he does just that. Under the Single & Single brand, Schwartz will showcase a
limited, rare and exclusive single malt collection including Glencadam 1991, Bowmore 2000,
and Bunnahabhain 1976.

Boutique Scotch whisky innovators, Compass Box Whisky Co., and SA distributers Liquidity, will
showcase The Peat Monster Reserve Edition and Hedonism Maximus for the first time at the
FNB Whisky Live Festival. Compass Box launched The Peat Monster Reserve Edition – its best
selling whisky - in celebration of its fifth anniversary earlier this year. Only 1 325 cases (of 4
bottles each) worldwide are available, 72 bottles of which will be available in the local market.
Hedonism Maximus, a reserve version of the brand‟s seminal, award-winning 100% grain whisky,
Hedonism, is also limited with only 250 cases (1 500 bottles) released worldwide, 32 bottles of
which will be available at the festival.

Protégé International will launch the Wild Geese Irish Whiskey Collection to the South African
market at the festival. The Wild Geese Rare Irish Whiskey, the Wild Geese Single Malt, and the
Wild Geese Limited Edition Fourth Centennial are presented in their elegant award-winning heavy
glass and highly polished cube decanter bottles with seal and decorative medallion and in striking
orange bespoke gift boxes. The Wild Geese Classic Blend is presented in a round and polished
glass bottle with seal.

WHISKIES AND LIQUEURS NEW TO THE FESTIVAL

BenRiach will offer visitors a treat, as it will be rolling out a special barrel of 1988 BenRiach Single
Malt Scotch Whisky. This BenRiach cask whisky is aged 20 years and will not be sold anywhere
else except at the FNB Whisky Live Festival in Johannesburg, where approximately 120 bottles will
be on sale. Visitors will need to purchase an empty, specially numbered and individually signed
bottle from the onsite retail store, Picardi Rebel, before being filled by the purchaser on the
BenRiach stand straight from the barrel.

Laphroaig will be doing a tasting directly from the cask at the Bascule Bar stand at the Cape
Town and Johannesburg festivals. What makes this particularly special is that visitors will be
tasting from a quarter cask (100-litre). The Laphroaig quarter cask takes its inspiration from the
small casks used for Scotch whisky that were transported across the Glens by pack horse. As the
industry grew, they fell into disuse and bigger and more cost effective barrels became the norm
for both maturation and transportation.

According to Michel Rey of DGB, the relationship between the barrels and maturing spirit is critical.

“It is noted that small cask size gives up to 60% greater contact with the wood compared to some
of the larger sizes used today, thus greatly intensifying the maturation process,” he says.

Makers Mark Kentucky Straight Bourbon Whisky also makes it debut at the FNB Whisky Live
Festival. Produced at Loretto in Kentucky where distilling has taken place since 1805, the present
brand was developed by Bill Samuels Senior, who chose to create a bourbon using a proportion of
red winter wheat instead of the more common rye to reduce the "burn” left by many bourbons of
the time. The result is a comparatively soft and gentle spirit which becomes very mellow as it
matures.

Glengoyne Single Malt Scotch Whisky, "The Real taste of Malt", is one of the leading premium
malt whiskies in the world. Unlike most other malts, Glengoyne has been preserving the essence
of its flavour for decades by using air-dried barley rather than barley dried using harsh peat
smoke. The result is a more subtle, complex whisky in which the delicate flavours are freely
allowed to express themselves. Both Glengoyne 10 year old and 17 year old will be available for
tasting at the Johannesburg festival.

Hector McBeth of the McBeth Whisky Society will bring visitors a true taste of Japan, with his range
of Hokkaido, Nikka and Kurizawa whiskies.

Tops at Spar brings visitors the world‟s first organic single malt, Benromach Organic, which is
hand-made by two men at Speyside‟s smallest working distillery. Benromach Organic is the first
Bottled Single Malt Whisky to be fully certified by the Soil Association, with each process – raw
ingredients, distillation, maturation and bottling - certified to its rigorous standards.

Visitors can also taste some of the finest independently produced award winning whiskies on show
at the recent Whisky Magazine Independent Bottlers’ Challenge, which was held in Scotland
in October 2008. While Whisky Magazine has presented the Independent Bottlers‟ Challenge
results before in South Africa, a major development is that all the entries to the competition will
now be available, when previously it has just been a selection.

Wild Turkey American Honey was released in South Africa towards the end of 2007. This
liqueur has a viscous mouth-feel and the spirit glides around the mouth imparting sweet notes of
vanilla and citrus. The bourbon is there if you search for it, but it has been tamed a little by the
addition of bags of spices and pure honey, which gives this liqueur a real heart of sweetness that is
difficult to resist.

Slate Bourbon Whiskey, a whiskey blended in Chicago using carefully selected bourbon‟s from
both Kentucky and Tennessee, is also a newcomer to the festival.

Glen Grants also makes its debut at this year‟s festival – promising to bring its mission of
“clarifying complexity” in malt whisky to festival-goers.

Ballantine’s, which represents the second largest Scotch whisky brand in the world, and the
largest aged-range of all Scotch whiskies globally, is also new to the festival.

TANTALISING TREATS FOR VISITORS TO THE FNB WHISKY LIVE FESTIVAL

Jack Daniels will showcase its mobile experience – a 22-metre long truck kitted out with a fully
interactive tour of the brand and Jack‟s whisky-making process.

Glenfiddich Single Malt Scotch Whisky will be showcasing the most expensive bottle of whisky
on sale at this year‟s festival – the Glenfiddich 40-year old which will be selling at R19 000 a
bottle.

"The Glenfiddich 40 Year Old is globally available in limited quantities only, and I'm quite certain
that by this time next year it will be sold out, and only available through collectors," said
Glenfiddich brand manager, Grant Sayers. Glenfiddich will also be teaming up with with Von
Geusau chocolates, and visitors to the Festival can sample a delectable range of chocolates with
Glenfiddich whisky's at the Von Geusau stand. Think cinnamon and orange in dark chocolate with
the fruit and gentle spicy notes of the Glenfiddich 15 Year Old.

This year, visitors to the Bell’s stand will have the chance to experience Scotland like never
before. Designed to focus on Bell‟s Special Reserve Blended Malt whisky, the all-new Bell‟s stand
will also host Distillery Manager, Jeff Power of the Blair Athol Distillery in Pitlochry, Scotland for the
duration of the festival.

Baileys will be handing out its 375ml Baileys Original Irish Cream to women attending the festival
in both Cape Town and Johannesburg. The Baileys stand will offer visitors an indulgent, and
memorable experience with a spectacular Baileys waterfall stretching across the entire back wall of
the stand.

The Old’e English Shaving Shop will be giving gentlemen free Victorian Hot Towel Shaves for
the duration of the Cape Town festival. An antique shaving chair will be tipped back, the customer
comfortably seated and then given 15 minutes of luxury treatment.
BOOK SIGNINGS AT THE FESTIVAL

Ulf Buxrud, author of a new title Japanese Whisky - Facts, Figures and Taste, will be attending
the FNB Whisky Live Festivals for book signings on the Whisky Magazine stand. This book is an
endeavour to document the facts and figures of a formative and exciting segment of the Japanese
whisky industry.

Richard Paterson, master blender of Whyte & Mackay, will also be signing his new book,
Goodness Nose, at the Cape Town festival. Co-authored by leading whisky writer Gavin D. Smith,
Goodness Nose takes readers straight to the heart of Scotch whisky.

COMPETITIONS

Visitors can collect an entry form at the Toshiba Back to Basics Zone to enter the FNB Whisky
Live Festival competition, and stand to win a Royal Enfield 500 cc single cylinder Bullet Electra
and a custom-fitted his and hers class motorbike leather jacket, as well as a variety of Royal
Enfield designer clothing or a Toshiba Satellite laptop or a two night stay at the Cape Town Cape
Grace Hotel and Whisky Bar.

Brandhouse will be offering whisky lovers the opportunity to win an Ultimate Collection of
Whisky, comprising every single whisky they represent. These include the entire Johnnie Walker
collection, J&B, all their Classic Malts, Bells, Bushmills, Singleton, Slate and a whole lot more –
worth more than R20 000.

Award-winning South African Whisky, Three Ships, will be hosting its master distiller, Andy Watts
at the festival this year and will be running a competition to win a barrel of Bourbon-finish whisky
each day.

J&B will be partnering with master bartenders and cocktail makers, LiquidChefs, to run a J&B
Taste Test with the aim of finding out if consumers truly know what J&B Rare actually tastes like
and if they would be able to pick this out from a variety of other whiskies presented to them.

Visitors to the Baileys stand also stand a chance of winning one of five Baileys hampers every
evening valued at R400 each.

Celebrating its 50th anniversary this year, Grant's Scotch Whisky will be running the augmented
reality promotion at the Grant's stand. Visitors will receive a card which they flash in front of a
camera, and the camera then reveals whether they are a winner or not. Grant's is giving
away state of the art ipod shuffles and the newest iphones as part of this promotion.

MORE INFORMATION

Visit www.whiskylivefestival.co.za or e-mail info@whiskylivefestival.co.za

Follow the FNB Whisky Live Festival on Twitter: http://twitter.com/whiskylive or join the FNB
Whisky Live Festival group on Facebook.

ENDS

Notes to the editor

       Part proceeds will continue to be donated to The Foundation of Alcohol Related Research.
       Both the Cape Town and Johannesburg FNB Whisky Live Festivals will run from 18h00 to
        22h00 daily.
       Dedicated driver tickets cost R100 each and include a R25 food voucher redeemable at the
        Food Hall as well as a bottle of Valpre water. No tasting glass/coupons.
       Tasting Hall Tickets for the 2008 FNB Whisky Live Festival cost R150 each and include
        entry into the Tasting Hall, a copy of the 2008 edition of the Whisky Handbook, a tasting
        glass as well as 12 whisky tasting coupons for the evening, a bottle of Valpre water plus a
        R15.00 discount redeemable at any Picardi Rebel outlet on any purchase of Malt Whisky.
       Tickets to The Tasting Hall are available at Computicket and at the door. Group discounts
        (10 or more) are available.
      Whisky workshops will run during both festivals from 5th – 7th and 12th to 14th November
       (18h00 – 22h00 daily).
      Tickets for the whisky workshops are available from Computicket and cost R95 per person
       per hour long workshop. Combo tickets, which will allow entry into the Tasting Hall, and
       one whisky workshop, are available at R225 per person. Group discounts (10 or more) are
       available.
      Tickets for the Lexus Connoisseur‟s Experience including the women-only tours cost R375
       and are limited to 10 people per tour. Tickets available on www.whiskylivefestival.co.za
      Tickets for the Whisky Lifestyle Lounge cost R495 per person available on
       www.whiskylivefestival.co.za
      Visit the media centre on www.whiskylivefestival.co.za – it has been created as a “one-
       stop information shop” for the media, and includes all 2008 FNB Whisky Live Festival and
       exhibitor news, in-depth whisky articles on a range of topics as well as a variety of
       photographs for download. New media releases and festival announcements will be posted
       on a weekly basis – so please visit the site regularly or subscribe to our RSS Feed to notify
       you of any new posts as and when they happen.

Media contact:

Birgit Deibele, Tribeca Public Relations: birgitd@tribecapr.co.za, (011) 208-5500, 082 349 4894

				
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