Two Centuries of Fantasies, Fears, and Premonitions of New York's Destruction, by Max Page. The Classic Collection, Life Books/ 144 pp./$49.99 (hb). Norton/ 175 pp./S24.95 (sb). *Personality not included: *Why Companies Lose Their Authenticity - And How Great Brands Get it Back, by Rohit Bhargava. Traffic, Technology, and the Silent Cinema, by Kristen Whissel. The Culture of Digital Tools, edited by Byron Hawk, David M. Rieder, Ollie Oviedo.