VIEWS: 24 PAGES: 2 CATEGORY: Engineering & Energy POSTED ON: 6/3/2010
"As we integrate the Sara Lee Foodservice DSD coffee business into Farmer Bros., we will be able to deliver a more robust portfolio of products to meet every taste and price point while providing a truly national network for distribution and service," adds [Rocky Laverty]. "We will have more of the tools to help our customers - from national chains to independent restaurants - compete with the perfect cup' of coffee."
Sara Lee Sells U.S. DSD Coffee Business FMI Develops Seafood Sustainability Guidelines T he Sara Lee Corp., Downer’s Grove, IL, is selling part of its U.S. direct-store- delivery (DSD) foodservice coffee business The Food Marketing Institute (FMI) is devel- oping guidelines, best practices, case studies and other resources to help the supermarket to Farmer Bros. for $45 million. industry address seafood sustainability issues. The acquisition is expected to nearly dou- “We seek to provide a wide variety of sea- ble Farmer Bros. revenue, extend its reach food to help consumers maintain a healthy diet, while also recognizing that sustaining to all 48 mainland states and make it the the world’s fisheries is critical to preserving the environment,” says Leslie G. Sarasin, nation’s largest direct-store delivery business FMI’s president and CEO. for coffee and allied products. The Arlington, VA-based trade association is taking a series of actions to promote “This acquisition will allow us to quickly seafood sustainability: achieve our long-term goals of coast-to-coast market penetration, cost reductions and mar- • Its Sustainability Task Force formed a group to identify issues that can be re- solved on an industry-wide basis. gin improvements as a result of economies of scale and improved returns on our invested • The FMI Sustainable Seafood Working Group is gathering case studies of retailer best practices, including initiatives certified by independent agencies and developed capital,” says Rocky Laverty, chief executive with non-governmental organizations (NGOs). officer of Farmer Bros. Co., Torrance, CA. The FMI Sustainable Seafood Working Group is also compiling a list of experts, cer- “As we integrate the Sara Lee Foodservice tification and auditing bodies, government agencies, NGOs and other resources with DSD coffee business into Farmer Bros., whom retailers can consult. we will be able to deliver a more robust The seafood initiative is one of many FMI sustainability policies and programs. Oth- portfolio of products to meet every taste and ers include: price point while providing a truly national FMI Carbon Footprint Project: A Sustainability Task Force working group is develop- network for distribution and service,” adds ing guidelines and a carbon footprint calculator for food retailers and wholesalers; Laverty. “We will have more of the tools to The Sustainability Opportunity for Retail and Wholesale Executives: This presenta- help our customers—-from national chains to tion explains the concept and its importance to food retailers and wholesalers. Com- independent restaurants—compete with ‘the panies can customize this document for internal use. perfect cup’ of coffee.” Sustainability Starter Kit: Retailers and wh
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