Sara Lee Sells U.S.
DSD Coffee Business FMI Develops Seafood Sustainability Guidelines
T he Sara Lee Corp., Downer’s Grove, IL,
is selling part of its U.S. direct-store-
delivery (DSD) foodservice coffee business
The Food Marketing Institute (FMI) is devel-
oping guidelines, best practices, case studies
and other resources to help the supermarket
to Farmer Bros. for $45 million.
industry address seafood sustainability issues.
The acquisition is expected to nearly dou-
“We seek to provide a wide variety of sea-
ble Farmer Bros. revenue, extend its reach
food to help consumers maintain a healthy diet, while also recognizing that sustaining
to all 48 mainland states and make it the
the world’s fisheries is critical to preserving the environment,” says Leslie G. Sarasin,
nation’s largest direct-store delivery business
FMI’s president and CEO.
for coffee and allied products.
The Arlington, VA-based trade association is taking a series of actions to promote
“This acquisition will allow us to quickly
achieve our long-term goals of coast-to-coast
market penetration, cost reductions and mar- • Its Sustainability Task Force formed a group to identify issues that can be re-
solved on an industry-wide basis.
gin improvements as a result of economies of
scale and improved returns on our invested • The FMI Sustainable Seafood Working Group is gathering case studies of retailer
best practices, including initiatives certified by independent agencies and developed
capital,” says Rocky Laverty, chief executive
with non-governmental organizations (NGOs).
officer of Farmer Bros. Co., Torrance, CA.
The FMI Sustainable Seafood Working Group is also compiling a list of experts, cer-
“As we integrate the Sara Lee Foodservice
tification and auditing bodies, government agencies, NGOs and other resources with
DSD coffee business into Farmer Bros.,
whom retailers can consult.
we will be able to deliver a more robust
The seafood initiative is one of many FMI sustainability policies and programs. Oth-
portfolio of products to meet every taste and
price point while providing a truly national
FMI Carbon Footprint Project: A Sustainability Task Force working group is develop-
network for distribution and service,” adds
ing guidelines and a carbon footprint calculator for food retailers and wholesalers;
Laverty. “We will have more of the tools to
The Sustainability Opportunity for Retail and Wholesale Executives: This presenta-
help our customers—-from national chains to
tion explains the concept and its importance to food retailers and wholesalers. Com-
independent restaurants—compete with ‘the
panies can customize this document for internal use.
perfect cup’ of coffee.”
Sustainability Starter Kit: Retailers and wh