[Nancy Woodham] believes stocking "better for you" products will continue to be critical. Healthy products aren't just lip service, people are asking for them. Woodham has made sales calls just for this type of product. "Sales (of "better for you") products have increased, but are they best sellers? No," said Woodham. "It's something operators need to embrace and communicate."
READERS’ CHOICE AWARDS Distributor of the Year Nancy Woodham Vistar Vend Source Inc., Phoenix, Ariz. By Emily Refermat, Managing Editor Nancy Woodham remains optimistic for vending operators thanks to technology. She looks forward to helping operators maximize new marketing opportunities. I t’s the era of technology and Nancy Woodham isn’t afraid to embrace it. As the Automatic Merchandiser Distributor of the Year, Nancy Woodham, Vistar Vend Source, Pheonix, Ariz., embodies the progressive thinker who doesn’t sacriﬁce the personal service and positive outlook her 12-year tenure in vending. Food companies have consolidat- ed and the big ones focus on the vending channel, so well known products are available to vending customers. “The that makes vending a people business. major players, like General Mills, Masterfoods, Hershey’s, Initially, for Woodham, becoming a distributor represen- Kraft, Kellogg’s, etc. are the mainstays of the products we tative was just something to do while her husband worked sell,” said Woodham. in California in the 1990s. One of her husband’s associates, National name brand products bring value to the con- Bob Mattias, a partner at Paciﬁc Brokerage, Yorba Linda, sumer, who knows these products and has seen them on Calif., asked if Woodham wanted some work selling prod- the shelves at retail. This makes consumers more conﬁdent ucts to OCS and vending operators. in purchasing them. “It was a part-time job to keep me out of trouble,” re- After eight years, Vend Source Inc. based in Phoenix, membered Woodham. She handled mostly small lines, such Ariz. (which has since been acquired by Vistar Corp.), as Hansen soda, which wasn’t big then since no one cared approached Woodham and offered her a full-time job about natural soda. Her biggest seller was Cheez-It®s, then with beneﬁts. She accepted. “It ended up being a owned by Sunshine Biscuits and now owned by Kellogg Co. great move for me,” said Woodham, “and that was four Woodham enjoyed the experience and continued to rep- years ago.” resent Paciﬁc Brokerage when her husband was relocated to Arizonia. About that time, Paciﬁc Brokerage picked up General VISTAR CORP. OFFERS A CAREER PATH Mills. “That sort of launched Paciﬁc Brokerage,” said Woodham. It wouldn’t be too long before Woodham would reach a very difﬁcult personal challenge. Her husband was MORE NAME-BRAND PRODUCTS ENTER THE VEND CHANNEL diagnosed with cancer. Because Vistar Corp. is a major cor- The move from nonbranded products to branded prod- poration, it o
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