[Howard Chapman] learned the importance of good quality OCS as an account decision maker. He was director of administrative services for an Atlanta, Ga. law firm in 1986 when Royal Cup Coffee called on him about a new service they were introducing - OCS. Chapman was not completely satisfied with the law firm's existing OCS provider.
READERS’ CHOICE AWARDS OCS Operator of the Year Howard Chapman Royal Cup Coffee Co., Birmingham, Ala. By Elliot Maras, Editor Howard Chapman believes the beneﬁts of brew-by-pack coffee are such that OCS sales will continue to grow rapidly. He has noticed customers cutting back in other areas to continue buying good coffee. C onsumers might be unnerved by rising unemploy- ment and falling stock prices, but they still love a good cup of coffee. Howard Chapman, ofﬁce beverage manager at Royal Cup Coffee Co. in Birmingham, Ala., isn’t worried. The provider in Atlanta. Chapman agreed to meet them, knowing they were knowledgeable about coffee. He was impressed by their professionalism and their coffee company continues to expand as more customers discover knowledge. He was also impressed that they were a the beneﬁts of high quality OCS. A company with the right roaster that was already providing high quality coffee to infrastructure to deliver a great product along with sensa- white tablecloth restaurants. By that time, Royal Cup tional service has nothing but growth ahead of it. Coffee had established a dedicated route and sales divi- Chapman, the 2008 Automatic Merchandiser sion for ofﬁces. OCS Operator of the Year, has witnessed the evolution of high quality OCS. The company has aggressively AN INVITATION TO ‘SWITCH SIDES’ marketed the single-cup systems that have delivered In 1992, Royal Cup Coffee asked him to join them as constant growth to the OCS industry, economic conditions Atlanta, Ga. district manager. Chapman had always wanted notwithstanding. to own his own business, but he had always been uneasy about risking his ﬁnances to start a business. Royal Cup INTRODUCED TO OCS AS AN ACCOUNT DECISION MAKER Coffee, because of the way it was organized, offered him Chapman learned the importance of good quality OCS the chance to build a business. as an account decision maker. He was director of adminis- The position made him responsible for a proﬁt center. trative services for an Atlanta, Ga. law ﬁrm in 1986 when As a district manager, Chapman had the freedom to invest Royal Cup Coffee called on him about a new service they resources as he saw ﬁt, and would be rewarded based on were introducing — OCS. Chapman was not completely
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