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Confections hold up in recessions by ProQuest


[Gary Terrell] further noted that during recessions, confection sales typically outperform other product categories. "Sales will continue to grow during the recessionary periods." Terrell acknowledged that operators need to raise prices to protect their margins. He said that sales usually suffer immediately after prices increase, but this is a short-term reaction.

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									CONVENTION REPORT                                  N A M A N A T I O N A L E X P O (COVERAGE            BEGAN IN THE NOVEMBER ISSUE)

                                                                                                                            ◀   Gary Terrell
Confections hold                                                                                                                notes the
                                                                                                                                resiliency of

up in recessions                                                                                                                confection

          ommodity price increases have become more                                                                             conditions.
          frequent in recent years, and many vending opera-
          tors have not been able to raise prices fast enough

                                                                                                      to cover their costs. One tactic that
                                                                                                      many have considered is to reduce
You’ve got a lot                                                                                      facings for confections, which have
                                                                                                      witnessed some of the bigger cost
on your mind…                                                                                         increases.
                                                                                                          Operators need to consider what
                                                                                                      impact their selections have on
                                                                                                      consumer buying. During the recent
                                                                                                      National Automatic Merchandising
                                                                                                      Association expo in St. Louis, Mo.,
                                                                                                      consultant Gary Terrell examined the
                                                          FREE DOWNLOAD                               impact of price increases on confec-
                                                                                                      tion sales at retail in a seminar.
                                                                                                          Terrell, a consultant with Bach-
                                                                                                      telle & Associates in Tustin,
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