VIEWS: 3 PAGES: 2 CATEGORY: Business & Economics POSTED ON: 6/3/2010
[Gary Terrell] further noted that during recessions, confection sales typically outperform other product categories. "Sales will continue to grow during the recessionary periods." Terrell acknowledged that operators need to raise prices to protect their margins. He said that sales usually suffer immediately after prices increase, but this is a short-term reaction.
CONVENTION REPORT N A M A N A T I O N A L E X P O (COVERAGE BEGAN IN THE NOVEMBER ISSUE) ◀ Gary Terrell Confections hold notes the resiliency of up in recessions confection products despite C economic ommodity price increases have become more conditions. frequent in recent years, and many vending opera- tors have not been able to raise prices fast enough to cover their costs. One tactic that many have considered is to reduce You’ve got a lot facings for confections, which have witnessed some of the bigger cost on your mind… increases. Operators need to consider what impact their selections have on consumer buying. During the recent National Automatic Merchandising Association expo in St. Louis, Mo., consultant Gary Terrell examined the FREE DOWNLOAD impact of price increases on confec- tion sales at retail in a seminar. Terrell, a consultant with Bach- telle & Associates in Tustin,
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