Pace Press and DG3 Come Together by ProQuest

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The Pace Press team and Diversified Global Graphics Group (DG3) of North America have joined forces. According to Seth Diamond, senior vice president, DG3, "Our enhanced efficiencies will enable us to provide a one stop shopping resource, translating into an extremely competitive price structure.

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                                                                           in transition
                                                                PRINTERS
                                                                            Print Digital Plus                                                         Print Digital Plus’ services are in-    Print Digital Plus markets itself
                                                                            continued from page 1                                                      house, from graphic design to print-    through direct mail postcards and
                                                                                                                                                       ing and finishing to mailing. Its       word of mouth. The company also
                                                                            “This diversity keeps our sales balanced. Sometimes we are firing on       one-stop shop is a cost-effective way   remains keen on focusing on the
                                                                            all cylinders and at other times rely on two or three of our services.     for customers to promote their busi-    most current concerns within the
                                                                            It’s interesting how many people approach Print Digital Plus for their     nesses or products.                     market. “Direct mail is not dead, but
                                                                            digital printing, and it turns out that their project is more affordably                                           it has a new face. It’s about smarter
                                                                            produced on an offset press. Fortunately we have offset capabilities       In prepress, Print Digital Plus can     promotion,” he remarked.
                                                                            as well so we are able to offer an affordable solution for a wide array    work with all types of software files
                                                                            of needs. I believe this is one of the reasons our offset company has      on Mac or PC platforms.                 Print Digital Plus has been experienc-
                                                                            grown during what the printing industry has called a ‘historically flat                                            ing significant annual growth since it
                                                                            decade’ especially during the last 12 months,” commented Wilner.           Adapting to Change                      opened. A large amount of its work
                                                                                                                                                       Wilner pointed out that as budgets      is done for the trade, and the staff
                                                                                                                                                       get tighter and tighter, the need for   spends much effort to protect its
                                                                                                                                                                                               trade partners in remaining blind to
                                                                                                                                                                                               its end clients.
                                                                                                                                                       “If you’re looking to make
                                                                                                                                                       a transition into digital, or           Making the digital transition is about
                                                                                                                                                       just looking to diversify,              more than keeping up with the latest
                                                                                                                                                                                               technology and equipment.
                                                                                                                                                       the same rings true
                                                                                                                                                       as always—make sure                     “A ‘printer in transition’ is a
                                                                                                                                                                                               printer who is willing to take cal-
                                                                                                                                                       you have the necessary                  culated risks,” he noted, adding
                                                                                                                                                       commitment to sales.”                   that when faced with the need as
                                                                                                                                                                                               well as the opportunity, change is
                                                                                                                                                       a more targeted marketing strategy      a blessing.
                                                                                                                                                       becomes essential. Personalization
                                                                                                                                                       through digital printing has driven     “It’s partially about reading the
                                                                                                                                                       the market toward shorter print runs    trends and partially about having
                                                                                                                                                       and more qualified recipients. Also,    good fortune. When opening up Print
                                                                                                                                                       transpromo has become a new fron-       Digital Plus, we had the luxury of
                                                                                                                                                       tier for digital printing.              riding on the coat tails of our offset
                                                                                                                                         
								
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