VIEWS: 6 PAGES: 2 CATEGORY: Business & Economics POSTED ON: 6/3/2010
The Pace Press team and Diversified Global Graphics Group (DG3) of North America have joined forces. According to Seth Diamond, senior vice president, DG3, "Our enhanced efficiencies will enable us to provide a one stop shopping resource, translating into an extremely competitive price structure.
4 in transition PRINTERS Print Digital Plus Print Digital Plus’ services are in- Print Digital Plus markets itself continued from page 1 house, from graphic design to print- through direct mail postcards and ing and finishing to mailing. Its word of mouth. The company also “This diversity keeps our sales balanced. Sometimes we are firing on one-stop shop is a cost-effective way remains keen on focusing on the all cylinders and at other times rely on two or three of our services. for customers to promote their busi- most current concerns within the It’s interesting how many people approach Print Digital Plus for their nesses or products. market. “Direct mail is not dead, but digital printing, and it turns out that their project is more affordably it has a new face. It’s about smarter produced on an offset press. Fortunately we have offset capabilities In prepress, Print Digital Plus can promotion,” he remarked. as well so we are able to offer an affordable solution for a wide array work with all types of software files of needs. I believe this is one of the reasons our offset company has on Mac or PC platforms. Print Digital Plus has been experienc- grown during what the printing industry has called a ‘historically flat ing significant annual growth since it decade’ especially during the last 12 months,” commented Wilner. Adapting to Change opened. A large amount of its work Wilner pointed out that as budgets is done for the trade, and the staff get tighter and tighter, the need for spends much effort to protect its trade partners in remaining blind to its end clients. “If you’re looking to make a transition into digital, or Making the digital transition is about just looking to diversify, more than keeping up with the latest technology and equipment. the same rings true as always—make sure “A ‘printer in transition’ is a printer who is willing to take cal- you have the necessary culated risks,” he noted, adding commitment to sales.” that when faced with the need as well as the opportunity, change is a more targeted marketing strategy a blessing. becomes essential. Personalization through digital printing has driven “It’s partially about reading the the market toward shorter print runs trends and partially about having and more qualified recipients. Also, good fortune. When opening up Print transpromo has become a new fron- Digital Plus, we had the luxury of tier for digital printing. riding on the coat tails of our offset
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