More enterprises are now offering ways to get an up-close-and-personal look at their products in order to let customers see how these products actually perform in real life and in real time. Really Strategies Inc is one of those companies that recently turned over the podium to its core team, product development staff and clients for its second annual RSuite CMS 2008 User Conference, which was held October 14-October 15 in Philadelphia. The conference was divided into two different but related sections, from content creation to content delivery.
28 InformationToday December 2008 www.infotoday.com Highlights From IL 2008 what they are doing.A post is called a Tweet, RSuite CMS 2008 (continued from page 27) and creating Tweets is called Tweeting. So what has Twitter been used for be- sides random chatting? Some presiden- Talk About Social Media … User Conference Keynoter danah boyd focused her talk on social media and networked technolo- tial candidates offered Twitter feeds on their websites so users could keep up-to- date on their candidate’s whereabouts gies: research and insights. As a Ph.D. and campaign happenings. When the Los student at the University of California– Angeles Fire Department receives an Berkeley and a Fellow at Harvard’s Berk- alarm, it sends a Tweet with the exact lo- man Center for Internet & Society, she cation of the fire to emergency respon- points out the different takes on Web 2.0. ders so they can go directly to the site. It’s not just technology; it’s the interaction It could be used for reference questions between people and the technology. It has in libraries, website updates, or weather radically reshaped public use from being forecasts. In fact, Twitter is ideal to use topically organized to being social. You for anything in which an ultrasimple blog- don’t go to a Usenet site to discuss cats; ging application would be useful (that’s you check out what your friends are doing why it’s called microblogging). And you and talking about. can search Twitter content with a special Online, you’re only an IP address. search engine. Your profile is your digital body. People It may seem to many that Twitter is repurpose technology to express them- simply a passing fancy or a device for use M ore enterprises are now offering alyst for the Gilbane Group, Inc. as well selves as they want to be known. It’s a only by the younger generation, but the ways to get an up-close-and- as senior editor of the Gilbane Report, and decoration exercise. But boyd notes there’s examples cited here show that it may personal look at their products Gary Cosimini, business development di- some awkwardness in revealing yourself have many serious uses. One thing every- in order to let customers see how these rector at Adobe Systems, Inc. (By the way, online. Those who collect lots of friends one agrees on, though, is that you cannot products actually perform in Cosimini, who has worked at Adobe since have different reasons. real life and in real time. Re- 1992, was actually the one who first in- Persistence is great for asynchronous (continued on page 30) R E P O RT ally Strategies, Inc. is one of troduced Acrobat to the publishing world.) communication, but since F R O M those companies that recently While Trippe fielded specific questions every ephemeral act is now T H E turned over the podium
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