In an interview, Anand Agarawala, founder of Bump Inc, talked about the company's desktop solution. Bump Inc's BumpTop is a new way of thinking about computer desktops. The company applies gaming, 3-D graphics, and physics to the desktop to organize files and look at photos and browse more richly and intuitively and more like a real desk. Being in Beta production means its product doesn't have much of a presence, so Agarawala looks to users to guide the company to what they want him to build and what is compelling and meaningful for them. In early summer, Bump Inc signed up for Intridea's CrowdSound. Feedback is critically important to the company. Contributors feel good about the product so they made suggestions; then they feel better that others like the idea as well.
SECRET OF MY SUCCESS A Startup Feeds Off Feedback BumpTop, a computer desktop solution, uses Intridea CrowdSound to develop customer conversation Tell us about your organization. BumpTop is a new way of thinking about computer desktops. We apply gaming, 3-D graphics, and physics to the desktop to organize files and look at photos and browse more richly and intuitively and more like a real desk. The idea began as part of my University of Toronto master’s thesis. I created a video online and it blew up. It’s had 3 million views on YouTube—it’s one of the most popular software videos. We’ve gotten a lot of opportu- nities and our phones have been ringing off the hook with a lot of cool companies talking about how we can work together. The BumpTop product is now in private Beta with about a thou- Anand sand installations. Agarawala, What led you to select a solution FOUNDER OF BUMP INC. | What do you do with the feedback once it’s gathered? Feed- such as CrowdSound? Being in as told to Lauren McKay back is critically important to us. Our whole product is based Beta production means our on the idea of an improved user experience. Until users try it, product doesn’t have much of a presence, so we look to users and give us feedback, we aren’t sure how effective it is. We try to guide us to what they want us to build and what is com- to push the envelope as much as possible with nonstandard pelling and meaningful for them. We were looking for a way stuff—like how you flip through photos without slapping on to tap the feedback of our users. We had done traditional an unnecessary scroll bar. By the nature of our out-there, things before—typical email lists and Web forums, which we pushing-the-envelope approach, people want to brainstorm were quite happy with, but people weren’t giving us enough and give us wacky ideas. Usually we’re getting snowed in by feedback. You might not post on a forum if you are shy. email and stuff. So it’s great to have tools like CrowdSound to In early summer, we signed up for CrowdSound. One thing coil that in and give it structure. Contributors feel good we found very awesome is that they really take a personal about the product so they made suggestions; then they feel touch to things. We weren’t going to use better that others like the idea as well. Users, in turn, feel “People want to them originally—we were looking at a com- great about sharing similar interests. brainstorm and give peting solution. CrowdSound—although five fastfacts we liked the clean and simple lo
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