THERE'S STILL LIFE IN THE PICKUP Market

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THERE'S STILL LIFE IN THE PICKUP Market Powered By Docstoc
					Trucks      I   & Transportation


                                                            New models and upgrades prove the
                                                            OEMs didn’t abandon truck owners.
        THERE’S
      STILL LIFE
         IN THE
                                   By Curt Bennink


A    lot has been written about the need for automotive suppliers to shift focus
     from pickups and SUVs to more fuel-efficient passenger cars. Despite this
ongoing conversion, customers who depend on pickups for everyday business
                                                                                       These improvements are coupled with a factory-installed exhaust brake. The
                                                                                       brake system promises extended service intervals and maximum stopping power,
                                                                                       while delivering better fuel economy.
have not been forgotten. In particular, there has been a lot of activity in the 1/2-      An independent, double-wishbone front suspension with coil-over shock
ton pickup segment with two new product rollouts. In addition, many upgrades           absorbers is standard on two-wheel-drive Heavy Duty models. Four-wheel-drive
have been made across the board, which promise to enhance the productivity             versions feature a rigid-beam front axle supported by a five-link coil spring
and comfort for potential customers. The following summarizes major intro-             suspension. The rear suspension is composed of a heavy-duty solid axle and
ductions and updates for 2009 full-size models. For specifics on Class 3 and           longitudinal springs. The Hotchkiss-design rear suspension uses leaf springs to
4 pickup and chassis cab offerings, see “Pickups and Chassis Cabs Maximize             reduce wheel hop and deliver confident handling when fully loaded.
Payload”, October 2008 , or visit www.ForConstructionPros.com.                            Ram Heavy Duty pickups come in regular cab, Quad Cab and Mega Cab con-
                                                                                       figurations. The Mega Cab offers 143.2 cu. ft. of interior space.
Dodge                                                                                  Indicate 250 on inquiry card
   Dodge rolls into 2009 with an all-new Ram 1500 offering three engine
choices. A new-generation 5.7-liter HEMI V-8 with a fuel-saving Multiple               Ford
Displacement System (MDS) and Variable Valve Timing (VVT) delivers 390                    Ford unveils a new F-150 for 2009, built on a fully boxed frame constructed
hp and 407 lb.-ft. of torque. An E85 flexible fuel 4.7-liter V-8 pumps out             with hydroformed and high-strength steel side rails. This lightweight frame prom-
310 hp and 330 lb.-ft. of torque, and allows operation on gasoline and etha-           ises 10% more rigidity and helps deliver additional payload and towing capacity.
nol mixtures. A 3.7-liter V-6 produces 215 hp and 235 lb.-ft. of torque. Its              The standard AdvanceTrac with Roll Stability Control (RSC) predicts the
Electronic Throttle Control provides torque control, while compensating for            vehicle’s path using a sensor to detect and measure oversteer and yaw by moni-
changes in engine load.                                                                toring the vehicle’s speed, throttle position and steering wheel angle. When the
   The power plants will be mated to four- and five-speed automatic transmis-          system senses wheel slip or loss of traction, it applies braking where needed to
sions; part-time and on-demand four-wheel-drive transfer cases; and 3.21, 3.55,        keep the truck tracking safely on its intended path.
3.92 and 4.10 axle ratios.                                                                Trailer Sway Control works in conjunction with this system. Based on the
   An improved frame design incorporating high-strength steel supports a new           yaw motion of the truck, it can determine if the trailer is swaying and take mea-
multi-link coil spring rear suspension. The result is improved ride and handling       sures to bring both the vehicle and trailer back under control, such as applying
without sacrificing payload and towing capability.                                     precise braking or reduced engine torque. An integrated brake co
				
DOCUMENT INFO
Description: Dodge rolls into 2009 with an all-new Ram 1500 offering three engine choices. A new-generation 5. 7- liter HEMI V- 8 with a fuel-saving Multiple Displacement System (MDS) and Variable Valve Timing (WT) delivers 390 hp and 407 lb. -ft. of torque. An E85 flexible fuel 4.7-liter V- 8 pumps out 310 hp and 330 lb. -ft. of torque, and allows operation on gasoline and ethanol mixtures. A 3.7-liter V-6 produces 215 hp and 235 lb. -ft. of torque.
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