Advances in Binding and Finishing for Digital by ProQuest

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Not that printers are rushing to beef up their digital binderies. They aren't. It's really occurring only by necessity. Digital print production can create real profitability challenges for digital print shops. If the job is not priced with sufficient margin, the changeover from job to job-even without taking into consideration the bindery issues-can kill a printer's margins.

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                                                               creative connection
                                                                              By Heidi Tolliver Nigro


                                                                                           Advances in Binding and Finishing for Digital
                                                                                                           scoring to avoid the toner—which is         profitability challenges for digital print   “connections” are consistently grow-

                                                               L
                                                                    ast month, I released a major
                                                                    update to “Digital Printing: Trans-    less flexible than ink—from cracking        shops. If the job is not priced with         ing year over year. The current connec-
                                                                    forming Business and Marketing         across the fold.                            sufficient margin, the changeover from       tion rate is higher in the monochrome
                                                               Models,” part of the Marketer’s Primer                                                  job to job—even without taking into          market, but the growth rate is actually
                                                               Series (www.digitalprintingreports.         Consequently, for projects such as          consideration the bindery issues—            faster in color (of course, growth rates
                                                               com). For this release, I added a sec-      books, catalogs, and newsletters            can kill a printer’s margins. Throw in       are always faster when you’re starting
                                                               tion on binding and finishing, as well      where inserting, scoring, and collation     all of the variability in finishing, and     from a lower base).
                                                               as substrates, for digital presses. I       are factors, the needs of digital and       for the printer, the payback on a digital
                                                               wanted to add the section because           non-digital equipment can be quite          bindery investment can be tricky.            Advances in Inline Finishing
                                                               the issue of finishing in the digital       different. If printers are going to offer                                                In the past, for example, marketers
                                                               bindery has been an issue for some          the same bindery options in digital         Even if the printer does have the vol-       might print covers on a four-color
                                                               time. One of marketers’ concerns            as they are offset, they often have         ume to justify making an investment          press, laminate them, and then merge
                                                               about migrating to digital printing, in     to make dedicated “digital bindery”         in its digital bindery, it may still need    them with black-and-white content
                                                               fact, is that they will not be able to do   purchases to do it.                         to gang its finishing jobs to maximize       from a different press. For cost
                                                               what they want in the bindery, or even                                                  its profits. For the marketer, the result    reasons, even though the book might
                                                               if they can, it will cost too much or       This means that, if you are looking         can be a delayed turnaround.                 be 6x9, the marketer would not want
                                                               take too long to turn the job around.       to do a digital job, you may want to                                                     to print 6x9, but print multi-up, then
                                                                                                           ask your printer about what dedicated       Ideally, the answer would be to find a       fold into signatures or cut into indi-
                                                               Why Is Digital Bindery Different?           investments it has made in its digital      digital printer with the inline finish-      vidual book blocks and bring it over
                                                               The issues are both technological           bindery, even if it has similar equip-      ing capabilities you require, and            to binder, where the cover and book
                                                               and based on volume. Digital presses        ment installed on the offset side. The      fortunately for marketers, with the          block components are matched and
                                                               output pages differently than offset        good news is, you might be pleasantly       increased consolidation in the printing      trimmed to size.
                                                               presses do. On a digital press, the         surprised. Digital bindery installations    industry (and, consequently, the con-
                                                               pages can be personalized, varying          are steadily growing.                       solidation in their associated digital       This can be done efficiently at high
                                                               from one sheet to the next based                                                        printing volumes), we are seeing             volumes, but what about short runs
                                                               on content, page count, and media.          Better, But No Rushing In                   growth in this area.                         or run of one? New equipment like
                                                               Even when the job is static, the pages      Not that printers are rushing to beef                                                       .
                                                                                                                                                                                                    C.P Bourg’s Digital Book Factory,
                                                               come off collated. In offset, the pages     up their digital binderies. They aren’t.    According to Xerox, which partners           combined with Xerox Covers Driven
                                                               are uncollated. If folding is required,     It’s really occurring only by necessity.    with more than 100 third-party finish-       Workflow (CDW), allow printers take
                                                               digital jobs may require pre-fold           Digital print production can create real    ing suppliers, inline digital bindery        multi-up sheets on a monochrome
                                                                                                                                                                                                    printer, print it at 9x12, perf it down
                                                                                                                                                                                                    the center, rotate it, and then trim or
                                                                                                                                                                                                    fold it to size. Matching cover
								
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