XMPie and SMA Collaborate On Personalized Documents

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                                                               INDUSTRY NEWS
                                                                               Xante Ilumina 3D Makes                                                                 Mohawk Calls for Entries
                                                                                North American Debut                                                   Mohawk Fine Papers Inc. announces          customers. The Strathmore Letterhead
                                                                                                                                                       its call for entries for the fourth        Contest accepts entries of letterheads
                                                               Xante’s Ilumina 3D, which was on             CEO Steve Andersen, “We are excited        quarter of its Strathmore Letterhead       alone or complete identity systems
                                                               display at Graph Expo last week,             to be able to work with Xanté to           Contest 2008. This competition is          that are produced on any of the
                                                               offers small to mid-sized print shops        decentralize special effects printing      for letterheads and identity systems       Strathmore premium writing papers.
                                                               the opportunity to enter the special         and bring it to mainstream print pro-      produced on Strathmore’s premium
                                                               effects print market. The Ilumina 3D is      viders. Our software combined with         writing grades: Strathmore Writing         Strathmore Premium Writing papers
                                                               suited for lenticular printing and can       the Ilumina 3D, which has the unprec-      and Strathmore Script. Fourth-quarter      include:
                                                               also serve as a cost-effective lenticular    edented ability to print on unusual        entries are being accepted now
                                                               proofing device for higher-end and           media, is a winning combination.”          through Dec. 31.                           Strathmore Pure Cotton—Available
                                                               wide-format applications. It is driven                                                                                             in wove finish
                                                               by a Xanté plug-in to Photoshop              With an affordable price, the Ilumina      For every five entries submitted           Strathmore Writing—Available in
                                                               developed by lenticular software sup-        3D has broadened the special effects/      through Dec. 31, printers will receive     wove and laid finishes
                                                               plier ProMagic.                              lenticular market to include photo         a polo shirt embroidered with a his-       Strathmore Script—Available in
                                                                                                            shops, copy shops, small businesses,       torical Strathmore thistle. In addition,   smooth, pinstripe, and pinstripe laid
                                                               With the Ilumina 3D and ProMagic             novelty printers, in-plants, and small     a distinctive award will be given to       finishes
                                                               Software Creative Interlacing Suite,         commercial printers. The lenticular        the designer, printer, and client for
                                                               print shops have an easy and inexpen-        media, Myriad Digital Lens, has been       each winning entry. Winning entries        The Strathmore Letterhead Contest
                                                               sive way to add this significant, extra      developed specifically for use with the    will be posted on the Web site.            accepts submissions of letterheads
                                                               dimension to printing and produce            Ilumina 3D and will be released with                                                  and/or complete identity systems
                                                               special effects such as 3D and 3D Flip.      75 LPI (lenticules per inch) capability.   In further recognition of each sub-        including envelopes, business cards,
                                                                                                            Myriad Digital Lens media is avail-        mission, all entries are automatically     mailing labels, pocket folders, and
                                                               Xanté will also supply the lenticular        able in 12.9x19 inch sheets and are        entered for judging in this year’s         any additional pieces. Completed
                                                               media, Myriad Digital Lens, provid-          18-mil thick.                              Mohawk Show.                               entry forms must be accompanied by
                                                               ing a complete solution available at a                                                                                             15 samples of each submission.
                                                               fraction of the cost of other lenticular     Applications available with Ilumina        Entries may be submitted by design-
                                                               printing systems.                            3D include packaging, DVD and CD           ers, printers, merchants, and Mohawk       Entry forms can be downloaded at
                                                                                                            sleeves, magazine covers, photos,          representatives on behalf of their         www.strathmore.com.
                                                               The Ilumina 3D is driven by                  proofs, trading and membership
                                                               ProMagic, a market leader in lenticu-        cards, posters, stickers, magnets,
                                                               lar software. According to ProMagic          menus, and signage.                                    XMPie and SMA Collaborate
                                                                                                                                                                   On Personalized Documents
                                                                             When it comes to book or catalog printing,                                XMPie Inc. and Software Marketing          orders, the companies can deliver
                                                                                   “pretty good” isn’t good enough!                                    Associates (SMA) have joined forces        new efficiencies to print providers,
                                 
				
DOCUMENT INFO
Description: "Our collaboration with XMPie was a natural fit, providing customers with a complete, high-value offering that keeps operations competitive in the marketplace," said Denise Lunden, president, SMA. "With XMPie's capability to personalize print jobs and PRO-MAIL's ability to manage inventory, run an efficient production warehouse and process orders, the companies can deliver new efficiencies to print providers, direct mailers and service bureaus."
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