A NEW PLANNED ECONOMY by ProQuest

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Oracle Retail is helping Empik Media & Fashion Group (EM&F) to create a consistent and proactive approach to their planning and forecasting activities that is improving profitability through the reduction of markdowns and the increase in open-to-buy, says Dariuz Stolarczyk, COO and SCM, NFI EM&F. The Oracle Retail solutions have provided EM&F with an integrated, scalable platform that provides visibility to merchandize throughout SMYK's supply chain. This improvement means that management can now monitor product flow from China through to the distribution warehouses in Warsaw, Berlin and Moscow, and then out to the stores. This is helping EM&F as it develops key initiatives focused on building a centrally-managed supply chain model that operates across Europe. In addition to the Oracle Retail planning applications, EM&F implemented Oracle Siebel solutions to provide business intelligence for its retail business. Within 5 weeks of implementation, EM&F had uncovered valuable information on commercial, store and product successes, driving greater insight into daily operations.

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a New PlaNNeD ecoNomy
Eastern Europe knows all about                       out Oracle Retail to its Ultimate Fashion and        operate a more proactive and consistent
planned economies. But a major                       Maratex portfolio of fashion brands.                 approach to its planning activities at SMYK.
retailer has found that modern                          “We chose to start the Oracle Retail project      Stolarczyk continues: “Planning processes
                                                     with SMYK because it is such a successful            can be based on several hundred indicators.
planning really does work.
                                                     concept in Poland, and one that we have              If a retailer operates only a few stores, it



O           racle Retail is helping EM&F to create
            a consistent and proactive approach
            to our planning and forecasting
activities that is improving profitability through
the reduction of markdowns and the increase in
                                                     strong expansion plans for internationally. The
                                                     Oracle Retail planning applications could help
                                                     drive the expansion of this brand quickly and
                                                     effectively,” said Dairuz Stolarczyk, COO and
                                                     SCM of EM&F.
                                                                                                          is possible to manage this. When you’re
                                                                                                          expanding to the level our business is, this no
                                                                                                          longer becomes viable. The trick is to make
                                                                                                          processes as consistent as possible and to
                                                                                                          choose a fewer number of significant indexes
open-to-buy, says Dariuz Stolarczyk, COO and                                                              upon which we can make decisions. Oracle
SCM, NFI Empik Media & Fashion Group.                A Unified View of the Supply Chain                   Retail has helped us to revise our traditional
   With a portfolio of 60 premium brands             “Our strategy is to maintain double digit growth     processes and develop capabilities that
combining proprietary brands and concepts            during the next few years, but these expansion       support our whole business.”
like Empik, SMYK and Empik Cafe, as well             plans bring challenges in terms of managing              Oracle Retail Assortment Execution has
as exclusive franchise and license brands            our retail and service outlets. The creation of a    supported a significant enhancement in
including Hugo Boss, Mango, Esprit, Mexx,            best practice approach has enabled us to build       SMYK’s capabilities to tailor assortments
River Island as well as Dior, Chanel, Clarins,       a unified view of the planning and forecasting       to local demand and improve the flow and
Shiseido and many others, the NFI Empik              processes at SMYK and centrally manage               lifecycle of merchandize in line with financial
Media & Fashion Group (EM&F) operates                them,” adds Stolarczyk.                              objectives. One of the key benefits that the
more than 590 retail and service outlets and            The Oracle Retail solutions have provided         Oracle Retail solutions offers is its ability to
language schools across Pol
								
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