Five pharmaceutical advertising campaigns are critiqued. The campaigns are for: 1. Novartis by InterIink Healthcare Communications (now ICC), 2. Astellas/GlaxoSmithKline by Abelson Taylor, 3. Alcon/Bayer HealthCare by Corbett Worldwide Healthcare Communications, 4. AstraZeneca by Sorento Healthcare, India, and 5. Barrier Therapeutics Inc by Regan Campbell Ward-McCann.
PRIVATE VIEW Barry Schmader Medical Marketing and Media; Nov 2008; 43, 11; Docstoc pg. 66 Reproduced with permission of the co
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