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About This Document: Reduced budgets and the increased involvement of procurement departments in placing projects have become sufficiently ubiquitous that they have left the stage of being transitions and become more given facts of life. For those waiting for the other shoe to drop, it might well be in the form of outsourcing the entire marketing research function. People have been hearing rumors of this happening throughout much of 2008, with the explanation being that marketing research is not a core competency of a pharma company.

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Vantage Point

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Vantage Point

Richard B Vanderveer

Medical Marketing and Media; Nov 2008; 43, 11; Docstoc

pg. 32

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