Get Text Savvy-Or You're Toast

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Get Text Savvy-Or You're Toast Powered By Docstoc
					Get Text Savvy-Or You're Toast
Dane Strother
Politics; Nov 2008; 29, 11; Docstoc
pg. 62




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DOCUMENT INFO
Description: Barack Obama s team understands the power of text and reportedly built a list of more than two million cell phone numbers by announcing his vice presidential candidate via text. (A shortcode is five or six letters or numbers that are, in essence, a phone number for text.) Just as with a URL, the shortcode should be included on television and radio spots and on all mail pieces. [...] only those companies, political parties and associations with the vision to begin creating lists today with standard text messaging will be in a position to grow with wireless technology.
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