With unlimited funds, a campaign can whip up something like MyBarackObama.com, the innovative social networking site created by the Democratic senator's presidential campaign. Candidates for city council may not need as many online friends as someone running for president, concedes Chris Stearns, director of software development for the site.
Trickle-Down Webonomics Joel Berg Politics; Nov 2008; 29, 11; Docstoc pg. 59 Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
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