MarshBerry sponsors Agency Peak Performance Exchange (APPEX) to assist the owners of independent agencies in maximizing performance and profits and in dealing with the spectrum of issues that confront the independent agency system. To help APPEX members meet the challenge of perpetuation, Larry Marsh, who founded the consulting firm Marsh, Berry & Co, Inc, spearheaded the creation of the Mentoring and Apprenticeship Program for Leading Young Tigers (MAPLYT). Launched early this year under Marsh's leadership, MAPLYT is the centerpiece of MarshBerry's new practice, MarshBerry Educational Services. The kickoff meeting for MAPLYT was held in Dallas in February of this year, and by all accounts the baker's dozen apprentices got off to a great start. A highlight of the program is gaining understanding of "the concept of how to value an agency, and also how to determine whether the agency you work for is doing the right things to grow value for the agency."
BUILDING AGENCY LEADERS Elisabeth Boone Rough Notes; Nov 2008; 151, 11; Docstoc pg. 76 Reproduced with permission of the copy
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