Here's a look at five areas of effective fundraising, covering points such as company goals, networking, getting your artistic message across, event planning and follow-up, through the sage advice of a top communications counseling expert and an artistically-minded development pro who really know the score - and how to pull in that cash. "There's a certain amount of research that needs to be in place, whether you do it yourself or with a consultant," says Roger Sametz, president and founder of Sametz Blackstone Associates in Boston, which provides communications counsel to leading corporate, academic, professional and cultural organizations, including nonprofit arts groups. "The number one mistake I've seen is not taking the time to make an in-depth fundraising plan," says Angela Bond, development director of American Stage in St. Petersburg, FIa.
Fundraising 411 Lisa Mulcahy Stage Directions; Nov 2008; 21, 11; Docstoc pg. 30 Reproduced with permission of the copyright owner. Further
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