Heard in the aisles by ProQuest

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									Opinion
              From The Editor
                                                                                                                                     (You may want to read more about
                                                                                                                                     these ideas at truevert.blogspot.com.)

                 Heard in the aisles                                                                                                     Many bright people are banking
                                                                                                                                     that their approach will solve the
                                                                                                                                     problems associated with enterprise
                                                                                                                                     search—and more are entering the
       By Hugh McKellar, KMWorld editor in chief   the Enterprise Search Summit,            the concept of semantic search           fray all the time. Just this week, I got
                                                   which is twice a year (in New York       (another way of saying based on          news of ZeBAze, which the devel-

       A    ttending our annual conference
            in San Jose is always refresh-
       ing—I get a chance to see profes-
                                                   and San Jose).
                                                       Search is arguably the single
                                                   most important component of
                                                                                            the meaning of the words), accord-
                                                                                            ing to company founder Herbert
                                                                                            Roitblat. The usual approach is to
                                                                                                                                     oper calls a new generation of Win-
                                                                                                                                     dows search engines powered by
                                                                                                                                     artificial intelligence functions and
       sional friends and colleagues and           knowledge management (an atti-           use human knowledge engineers to         designed to mimic the human capa-
       discover what’s really on people’s          tude, not an application). Regular       construct an ontology or related         bility to use flexibility during the
       minds. Often, the most illuminat-           readers of KMWorld learn about the       structure that tells the computer        search process. I discussed that
       ing times are those during the              rise (and fall) of search vendors, and   which words are related to which         approach with an analyst, who said
       breaks between conference ses-              we’ve reported upon search as a          other words and how they are             there has been a lot of research into
       sions, when I can surreptitiously           platform for developing precise          related. He claims the semantic          it—variations of which are already
       listen into conversations.                  applications. Most recently, we’ve       Web is a good example of that            in practice. Only time and, of course,
           I was more than a little surprised      witnessed the successful blend of        approach, but the approach doesn’t       the market, will tell how well that
       to discover that users are still            search and business intelligence.        serve the search world because it        company executes its vision.
       incredibly frustrated with—and                  Users continue to bring the          relies on words fitting into cate-           It only makes sense that as
       uninformed about—the state of               expectation of Web search into the       gories that are stable from time to      users’ requirements grow, so do
       enterprise search. We have reported         enterprise, all the while realizing      time and from person to person. It       their expectations, and, I guess,
       on the technology extensively—              Web search is a different, simpler,      requires someone to actively and         their dissatisfaction. So, after all,
       and continue to do so. And, our             animal. And why not? Plenty of           accurately tag each document.            what I kept overhearing just
       parent company has spun off                 interesting work continues to go         With Truevert, Roitblat says,            makes sense. The good thing is
       enterprisesearchcenter.com, as well         on in the Web search world. Take         OrcaTec takes the approach that          the very best companies continue
       as an annual publication (The               OrcaTec, for example, whose              meaning derives from the pattern         to innovate, and intrigui
								
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