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Change Is in the Air


As Forest Woody Horton Jr and Barbie E Keiser explain in "Encouraging Global Information Literacy" (GIL, pp. 6-11,27- 32), those librarians and educators bridging the digital divide are receiving much-needed training to get up and running. From September 2007 through 2009, 11 information literacy training workshops have taken/will be taking place as part of UNESCO's Information for All Programme. The workshops encourage participants to share models and success stories and offer opportunities for new ties and connections that will carry over after the workshops have ended. Meanwhile, this month, Susan Fingerman assesses the WM Keck Foundation. Fingerman recommends checking out the Keck Foundation's annual reports, which with specific financials and information about the themes and projects funded, give potential applicants a window into the types of projects most likely to win Keck grants.

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									 46       InformationToday
November 2008

                                                                                                                   much is available for free
                                                                                                                   on the Internet it makes               In Other Words
                                                                                                                   sense for every library to
                                                                                                                   articulate its reason for
                                                                                                                   being in terms that are
                                                                                                                   absolutely clear to both
                                                                                                                   users and funders.” The
                                                                                                                                                   Change Is
                                                                                                                   brand is a quick way to
                                                                                                                   “tell a potential user a
                                                                                                                   story about your library—
                                                                                                                                                   in the Air
                                                                                                                   what makes your library         by LAUREE PADGETT   |
                                                                                                                   special and why the per-

                                                                                                                   son should consider using             t’s November, and there’s plenty go-
                                                                                                                   your library.” Doucett ex-            ing on in our world, in our nation,
                                                                                                                   amines the important ele-             and even in our own backyards. So
                                                                                                                   ments of a brand: a mean-       articles from the November/December is-
                                                                                                                   ingful message, a visual                             sues of Computers in
                                                                                                                   identity, consistent use,                            Libraries, The Cyber-

      How to Get Noticed for                                                                                       and brand honesty.
                                                                                                                      Once you understand
                                                                                                                   branding basics, the next
                                                                                                                   step is to review your li-
                                                                                                                                                                        Skeptic’s Guide to
                                                                                                                                                                        Internet Research,
                                                                                                                                                                        and ONLINE exam-
                                                                                                                                                                        ine different aspects

      All the Right Reasons                                                                                        brary’s current branding
                                                                                                                   and to see what you have
                                                                                                                   already done in this area.
                                                                                                                                                                        of change, some of it
                                                                                                                                                                        literally and some of
                                                                                                                                                                        it figuratively, that
      by GWEN M. GREGORY         |                                          would be similar to      You may already have a recognizable                                are being brokered
                                                                            that in the corporate    brand to build on. Your library must de-          Lauree Padgett   by the internet.
       Creating Your Library Brand:                                         world at first, but      fine your message (the story) and create
           Communicating Your                                               she found out that       the visuals. You may want help from
           Relevance and Value                                              she needed to make       outside your organization, especially for
                                                                                                                                                   Training Wheels
              to Your Patrons                                               some changes. Li-        graphics or design.                               Do you remember learning how to ride
                 by Elisabeth Doucett                                       brary staff members                                                    a bike? Going from three wheels to two
                  Chicago: ALA, 2008                                        have specific respon-                                                  can be a bit scary when you’re little, which
                ISBN: 978-0-8389-0962-1                                     sibilities to fulfill
                                                                                                     Finding a Brand Advocate                      is why most of us probably made the tran-
                    124 pages, $45                       Gwen M. Gregory    without much extra          Once you have created your brand,          sition with the help of training wheels.
                                                                            time to think about      you need to create and enforce standards          As Forest Woody Horton Jr. and Barbie

                   e see the effects of marketing     questions such as “What role should the        about its use. Doucett suggests appoint-      E. Keiser explain in “Encouraging Global
                   every day. It surrounds us in      library play in the community?” There is       ing a brand advocate, a staff member who      Information Literacy” (CIL, pp. 6–11, 27–
                   magazines, on billboards, and      also less funding available for library mar-   oversees the brand and its use. The mar-      32), those librarians and educators bridg-
      on television. We probably don’t even no-       keting. Doucett tried “to find methods of      keting program and the brand should be
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