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As Forest Woody Horton Jr and Barbie E Keiser explain in "Encouraging Global Information Literacy" (GIL, pp. 6-11,27- 32), those librarians and educators bridging the digital divide are receiving much-needed training to get up and running. From September 2007 through 2009, 11 information literacy training workshops have taken/will be taking place as part of UNESCO's Information for All Programme. The workshops encourage participants to share models and success stories and offer opportunities for new ties and connections that will carry over after the workshops have ended. Meanwhile, this month, Susan Fingerman assesses the WM Keck Foundation. Fingerman recommends checking out the Keck Foundation's annual reports, which with specific financials and information about the themes and projects funded, give potential applicants a window into the types of projects most likely to win Keck grants.
46 InformationToday November 2008 www.infotoday.com much is available for free on the Internet it makes In Other Words sense for every library to articulate its reason for being in terms that are absolutely clear to both users and funders.” The Change Is brand is a quick way to “tell a potential user a story about your library— in the Air what makes your library by LAUREE PADGETT | special and why the per- I son should consider using t’s November, and there’s plenty go- your library.” Doucett ex- ing on in our world, in our nation, amines the important ele- and even in our own backyards. So ments of a brand: a mean- articles from the November/December is- ingful message, a visual sues of Computers in identity, consistent use, Libraries, The Cyber- How to Get Noticed for and brand honesty. Once you understand branding basics, the next step is to review your li- Skeptic’s Guide to Internet Research, and ONLINE exam- ine different aspects All the Right Reasons brary’s current branding and to see what you have already done in this area. of change, some of it literally and some of it figuratively, that by GWEN M. GREGORY | would be similar to You may already have a recognizable are being brokered that in the corporate brand to build on. Your library must de- Lauree Padgett by the internet. Creating Your Library Brand: world at first, but fine your message (the story) and create Communicating Your she found out that the visuals. You may want help from Relevance and Value she needed to make outside your organization, especially for Training Wheels to Your Patrons some changes. Li- graphics or design. Do you remember learning how to ride by Elisabeth Doucett brary staff members a bike? Going from three wheels to two Chicago: ALA, 2008 have specific respon- can be a bit scary when you’re little, which ISBN: 978-0-8389-0962-1 sibilities to fulfill Finding a Brand Advocate is why most of us probably made the tran- 124 pages, $45 Gwen M. Gregory without much extra Once you have created your brand, sition with the help of training wheels. time to think about you need to create and enforce standards As Forest Woody Horton Jr. and Barbie W e see the effects of marketing questions such as “What role should the about its use. Doucett suggests appoint- E. Keiser explain in “Encouraging Global every day. It surrounds us in library play in the community?” There is ing a brand advocate, a staff member who Information Literacy” (CIL, pp. 6–11, 27– magazines, on billboards, and also less funding available for library mar- oversees the brand and its use. The mar- 32), those librarians and educators bridg- on television. We probably don’t even no- keting. Doucett tried “to find methods of keting program and the brand should be
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