Values/Audience Analysis Exercise: 1. Choose a target audience from the list provided. 2. You are provided with a list of health-related topics. Choose one topic and limit it, as needed, to prepare a 10-minute presentation (informative or persuasive). 3. Conduct the audience analysis described on the form in your packet, using your chosen topic and chosen target audience. 4. After completing steps 1 through 3 above, use the form provided in your packet to create a statement of purpose for your proposed presentation. List at least three measurable objectives (also using the form provided in your packet). Possible Target Audiences: 1. Government officials above you in the public health system. 2. Government officials below you in the public health system. 3. Teenage students. 4. Religious leaders at the national level. 5. Parents of young children. 6. Members of a migrant population. 7. Physicians who practice in small towns or villages. Choose one of these topics for your abstract: 1. The use of public funds to assist in health activities for specific religious groups. 2. Sex education for young children in schools. 3. The need to provide vaccination coverage for all population groups in the country. 4. An effective strategy for decreasing the rate of injuries in the workplace. 5. Health education for the public about preventing cholera. ________________________________________________________ TO BE COMPLETED OUTSIDE OF WORKSHOP: 1. Write a statement of purpose for your presentation (to the audience you have chosen). 2. List measurable objectives for the presentation you plan to prepare. 3. Create an outline for the topic you have chosen.Informative or Persuasive Oral Presentations ANALYZING YOUR AUDIENCE In analyzing the aud ience, you have th ree areas to conside r: 1. What are the values, needs, and constraints on your audience? With smaller groups, you can provide more in-depth analysis because you usually know more a bout th e individu als in the gro up. In larger g roups, yo u may h ave to loo k at mo re general concepts and describe a "composite" of the group. 2. What is the knowledge level of the audience? Have you ever been in a situation in which the presenter used abbreviations, acronyms, or other terms that were unfamiliar to the audience? If you have any doubts about what the group knows, it is safest to assume that the audience does not understand any specialized terms you m ight us e. If som e must be u sed, fo llowin g you r introd uction , briefly exp lain those terms in simple langua ge. Also, describe the situation a bout w hich you are trying to be pe rsuas ive. If it relate s to a h ealth p roblem of natio nal pro portio ns, say s o. Exp lain exactly why an d how this is so. Do not assu me the au dience is familiar with the facts unless the problem is local and they requested the presentation. 3. What will work? What will not work? You need to ask yourself what types of arguments and evidence will gain the most favorable reaction from the audience. You also need to determine what types of arguments and evidence are least likely to be successful--and why. Then plan your remarks acc ording ly. (See "Au dienc e Analys is Wo rk She et" belo w.) AUDIENCE ANALYSIS WORK SHEET 1. My ob jectives in relatio n to my a udience are _____________________________________________________________________________ _____________________________________________________________________________. 2. Values that need to be considered with this particular audience include ______________________________________________________________________________ ______________________________________________________________________________. 3. Special needs of this particular audience include _______________________________________________________________________________ ________________________________________________________________________________.4. Constraints that must be recognized when presenting to this particular audience ________________________________________________________________________________ _________________________________________________________________________________. 5. I would rate my audience's knowledge of the topic and of technical terminology to be High_____ Low_____ Mixed_____ Unknown_____ 6. My as sessm ent of th e aud ience's willing ness to accep t the ide as I pres ent is High_____ Low_____ Mixed_____ Unknown_____ 7. Before the p resen tation, m y audie nce s opin ion of m e as a sp eaker (a utho r) is Good_____ Poor_____ Mixed_____ Unknown_____ 8. Exam ples of supp orting ideas a nd arguments tha t are likely to work well: ________________________________________________________________________________ _________________________________________________________________________________. 9. Examples of supporting ideas and arguments likely to cause a negative reaction on the part of the audience _________________________________________________________________________________ __________________________________________________________________________________.Statement of Purpose for Oral Presentation A statement of purpose should mention the audience, the topic, the purpose of the presentation, and a description of the behavior or attitude change the presenter hopes to promote. It should be brief (no more than 3 sentences, or 50 words) and should provide a clear statement of why you are doing this particular presentation for this audience at this time. Example: My presentation on AIDS to the U.S. Congress is intended to persuade them to pass a bill to provide funding for prevention programs in all 50 states. I will cite results of 20 studies that confirm that prevention is far more cost-effective for AIDS than current control strategies. Your statement of purpose: ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ _____________________________________________________________________________.Measurable Objectives for Oral Presentation Measurable objectives for an oral presentation should be presented as statements of intended impact of the presentation on the targeted audience, described in quantitative terms. There are a number of levels of objectives --the ideal is that your audience accepts your presentation without argument or question and does exactly what you want them to with the information. This does not happen often in the public health arena; most often, political considerations, personalities, competing priorities, and other factors make it unlikely that even the most persuasive presentation possible will immediately create a mass change in behavior and attitude. But you can always aim for the ideal and then be willing to accept a result that is less than optimal. For example, given the presentation on AIDS that I mentioned in my Statement of Purpose, above, my measurable objectives might include the following: Measurable Objective #1: To have my audience of decision makers change their policy with regard to AIDS within the next 2 years, and that they quote the rationale I provided for them as being the basis for this change. Measurable Objective #2: To have my audience of decision makers vote to fund a program of health education relating to AIDS for all students at the high school level, citing the statistics I provided as the basis for cost-effectiveness of the program. Measurable Objective #3: To have at least 10 members of my audience of decision makers call or visit my office to request more information on AIDS prevention and to say that they are thinking seriously about supporting prevention programs for AIDS. _____________________________ Please list at least three measurable objectives for the presentation whose topic you selected for Exercise #2: 1. _____________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________. 2. _______________________________________________________________________ _______________________________________________________________________ _______________________________________________________________________. 3. ________________________________________________________________________ ________________________________________________________________________ _______________________________________________________________________. Outline for Oral Presentation Create an outline for the topic you have chosen. Please indicate under each major heading how you plan to make your presentation persuasive rather than informative.