Poor presentations cost companies sales, damage their reputations, and waste executives' time. People can relieve the two primary anxieties that presenters feel. First, people need to end, once and for all, the cult of clip art, as well as its splinter sect of stock photography. The second killer is the presenter's need to be comprehensive. Think about yourself as the director of a play, and you're allocating speaking parts among your main points. Don't think about the pain of cutting the bullet point on slide 17, focus on the extra lines given to the lead characters. All that anxiety you've had about finding the perfect image and fitting in all your points can now be directed toward the number-one secret of a great presentation: Before your audience will value the information you're giving, they've got to want it. Curiosity must come before content.