NHRA, Full Throttle unveil new series logo for 2009

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NHRA, Full Throttle unveil new series logo for 2009 Powered By Docstoc
					NHRA, Full Throttle unveil new series logo for 2009
   ATLANTA — The transformation of                                                                                 America. “In 2009, drag racing fans will join us in
NHRA’s Professional series from                                                                                    saying ‘Go Full Throttle Or Go Home’ as we
POWERade to Full Throttle, which                                                                                   release the combined power of the ultimate energy
began earlier this year, has reached                                                                                            drink and NHRA Drag Racing.”
another milestone with the                                                                                                         NHRA’s Professional series features
unveiling of the new NHRA Full                                                                                                 24 races from February through
Throttle Drag Racing Series logo.                                                                                             November, all of which are broadcast by
   Full Throttle and NHRA collaborated to                                                                                     ESPN2 in HD.
create a signature logo design that brings together                                                                              Full Throttle has been the official
the essence and personality of the brand and the                                                                            energy drink of NHRA since 2005 and
sport in an iconic way.                                                                                            currently sponsors the Full Throttle NHRA Pit
   “This logo represents the next generation of                                                                    Crew Championship, which awarded more than
NHRA Drag Racing,” said Gary Darcy, NHRA                                                                           $250,000 in prize money during 2007. Fully
senior vice president of sales and marketing. “Our                                                                 integrated marketing plans for Full Throttle and
partnership with The Coca-Cola Company has been       Throttle Drag Racing Series, launching what is               NHRA will include at-track activation, out-of-home
one of the longest and most enduring series           arguably one of the strongest synergies between              media support, online presence, retail programs,
sponsorships in all of motorsports, and we are        brand and sport in the sports and entertainment              and sampling.
confident that aligning NHRA with Full Throttle is    industry.                                                       NHRA Professional Drag Racing presents races
a move that makes enormous strategic sense for           The association between NHRA and Coca-Cola                in virtually every major market in the United
the future growth of both brands.”                    North America, with support from Coca-Cola                   States, including New York, Chicago, and Los
   NHRA’s Professional series, consisting of Top      Enterprises, represents one of the longest-                  Angeles, and in recent years has added
Fuel, Funny Car, Pro Stock, and Pro Stock             running series sponsorships in motorsports, and              impressively to its inventory of Fortune 500
Motorcycle, first partnered with The Coca-Cola        the move to Full Throttle marks the lead sports              and/or mainstream sponsors, including UPS,
Company in 2001, and the association was recently     marketing association for the beverage company’s             Caterpillar, the U.S. Army, Harley-Davidson,
extended through 2013. POWERade, which has   
				
DOCUMENT INFO
Description: The association between NHRA and Coca-Cola North America, with support from Coca-Cola Enterprises, represents one of the longestrunning series sponsorships in motorsports, and the move to Full Throttle marks the lead sports marketing association for the beverage company's lead energy drink.
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