Just-A-Buck Licensing_ Inc

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					Just-A-Buck Licensing, Inc.
For Immediate Release                                Contact:     Dan Hanzus
       (June xx, 2005)                                            MCM
              DRAFT                                               (845) 352-3650

                         JUST-A-BUCK UNVEILS ‘BUCKY’

    New mascot provides Just-A-Buck with a unique niche in the dollar store market

GOSHEN, N.Y. (June xx) – If you happen to see a six-foot-tall beaver standing outside
of your local dollar store one of these days, please refrain from rubbing your eyes in

What you’re seeing is real…well, sort of. Meet “Bucky,” the new company mascot of
Just-A-Buck dollar stores.

The custom-made mascot was conceived as a unique and cost-effective way to attract
customers and will be used for grand openings, special sales and other events. It is
believed that Bucky is the first mascot of any kind in the bourgeoning U.S. dollar store
industry. Just-A-Buck features 44 franchise and company-owned locations across the
U.S. and Puerto Rico.

The mascot is seen as a fresh way to attract children – and the parents who typically
accompany them – to the dollar store location. Bucky serves as an ambassador for the
franchise, handing out anything from candy, to balloons, to coupons for mom or dad.

“Bucky is a great way to promote our product in a cost effective and fun way,” said
Steven Bakst, President and CEO of Just-A-Buck Licensing, Inc. “The concept of a
mascot is successful because it gives our store increased visibility while promoting our
commitment to customer relations.”
Just-A-Buck Licensing, Inc.: “Bucky” makes his debut -- 2

Bucky is available to any Just-A-Buck location. Upon request, the beaver costume is
shipped to franchises and company stores for use at their own discretion. An employee at
the requesting store dons the outfit and the location suddenly has an eye-catching
marketing tool to push their product. When not in use, the Bucky costume is stored at
Just-A-Buck corporate headquarters in Goshen, N.Y.

“It’s a tried-and-true concept in the retail industry, but not necessarily in the dollar store
sector,” said Bakst. “We figured it was time.”

Just-A-Buck is regarded as the fastest rising dollar store chain in the country. Founded in
1988, the company has experienced steady and successful growth since it began
franchising in 1992. The company was recently named the No. 1 franchise in the Dollar
Store category of Entrepreneur magazine’s 26th Annual Franchise 500, which ranks the
top franchises in the country. The chain includes locations in Connecticut, Florida,
Louisiana, Maine, New Jersey, New York, Ohio, Puerto Rico and Tennessee.

The dollar store, meanwhile, has become a major player in the retail industry. According
to a recent Nielsen study, 62 percent of American households shopped at a dollar store,
up from 52 percent in 1999. That nearly matched the growth rate for supercenters, the
fastest-growing store category.

Bucky made its debut in May, handing out balloons and coupons at a Just-A-Buck in
Ohio. Initial feedback indicates the company has made a great hire with its most unique
(and furry) pitchman.

“We believed people would connect with Bucky and we certainly have not been
disappointed,” said Bakst. “It’s a fun thing for our franchisees, and an effective method to
bring new customers aboard.”
Just-A-Buck Licensing, Inc.: “Bucky” makes his debut -- 3

ABOUT JUST-A-BUCK LICENSING, INC.: Just-A-Buck Licensing, Inc.,
headquartered in Goshen, N.Y., has 34 franchised stores and 10 company-owned units.
Since 1992, the company has awarded franchises to qualified individuals the license to
operate Just-A-Buck retail stores featuring items selling at the single suggested retail
price of one dollar. In 2005, Just-A-Buck was named the No. 1 dollar store franchise in
the industry by Entrepreneur Magazine. For more information about Just-A-Buck, see