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Enterprise Wanganui Training - E-commerce Programme
Marketing Online
Finding new and keeping
customers using the internet
Nygllhuw Morris & Jon Jackson
June 2, 2010 New Zealand Trade and Enterprise
Enterprise Wanganui Training - E-commerce Programme
Marketing Online - Finding and keeping customers using the internet
Workshop Topics
Introductions Four steps
Online tactics
Blunders
Email Features
Biz E commerce workshops: Legal issues
Future
1. Introduction to ecommerce
2. Using the internet (email, search engines)
3. Using e business to improve your business
4. Finding/keeping customers using e commerce
5. Getting your business on line
June 2, 2010
Enterprise Wanganui Training - E-commerce Programme
Marketing Online - Finding and keeping customers using the internet
Workshop Topics
Workshop Topics Four steps
Online tactics
• The four steps to successful Internet marketing Blunders
Email Features
•
Legal issues
The main online marketing tactics Future
• The top 10 Internet marketing blunders
• Legal issues for Internet marketing
• Internet marketing in the future?
• Using Email as a Marketing Tool
(Making emails look good!!!)
June 2, 2010
Enterprise Wanganui Training - E-commerce Programme
Marketing Online - Finding and keeping customers using the internet
Workshop Topics
Finding new and keeping existing Four steps
Online tactics
customers using the Internet Blunders
Email Features
• By the end of this workshop you should: Legal issues
Future
– Be able to develop a strategy for retaining
customers using the internet
– Be able to develop a strategy for gaining
new customers using the internet
– Be able to implement practical internet
marketing ideas immediately in your
business
June 2, 2010
Enterprise Wanganui Training - E-commerce Programme
The four steps to successful
Internet marketing
June 2, 2010 New Zealand Trade and Enterprise
Enterprise Wanganui Training - E-commerce Programme
Marketing Online - Finding and keeping customers using the internet
Workshop Topics
Similar to normal marketing Four steps
Online tactics
• Choose a target Blunders
Email Features
• Promote to them
Legal issues
Future
(encourage them to phone, visit, or email you)
• Have something they want
• Make a sale
• Convert them to a loyal customer so they
come back
June 2, 2010
Enterprise Wanganui Training - E-commerce Programme
Marketing Online - Finding and keeping customers using the internet
Workshop Topics
Also about other technologies Four steps
Online tactics
• Cellphones Blunders
Email Features
•
Legal issues
Palm PDAs Future
• TVs
• Emails
• Fax machines
• ATMs
• Touch screen kiosks
June 2, 2010
Enterprise Wanganui Training - E-commerce Programme
Marketing Online - Finding and keeping customers using the internet
Workshop Topics
The four stages to Internet marketing Four steps
Online tactics
1. Choose your targets Blunders
Email Features
Legal issues
2. Get them to your business Future
3. Grab their interest immediately
4. Give them a reason to return
June 2, 2010
Enterprise Wanganui Training - E-commerce Programme
Marketing Online - Finding and keeping customers using the internet
Workshop Topics
1. Choosing your targets Four steps
Online tactics
• It‟s too expensive trying to target everyone Blunders
Email Features
– Apply the 80/20 principle Legal issues
Future
• The Internet allows you to target segments
• Choose the top 3 targets
• Tailor your ideas for each target
June 2, 2010
Enterprise Wanganui Training - E-commerce Programme
Marketing Online - Finding and keeping customers using the internet
Workshop Topics
Case study: local motel Four steps
Online tactics
Identify one possible target: Blunders
Email Features
– normal methods of promoting to this target? Legal issues
Future
– what online methods are there?
• New NZ customer:
– Links from regional websites
– AA portal, Jasons, PureNZ listing
– Referral organisations:
• information centres
• motels in other regions
• Existing customers:
– email newsletter
– promotions
June 2, 2010
Marketing Mix
Internet marketing should not be conducted
by itself. The internet should be just one part of
your marketing mix.
Enterprise Wanganui Training - E-commerce Programme
Marketing Online - Finding and keeping customers using the internet
Workshop Topics
2. Getting Them There Four steps
Online tactics
Two methods to get people to your site: Blunders
Email Features
• Offline
Legal issues
Future
• Online
June 2, 2010
Enterprise Wanganui Training - E-commerce Programme
Marketing Online - Finding and keeping customers using the internet
Workshop Topics
Offline advertising Four steps
Online tactics
• A web site is just another sales tool Blunders
Email Features
• Tell everyone (your customers) about your
Legal issues
Future
website:
– press releases
– newsletters
– competitions
– tell them in person
• Include your domain name (www address)
on EVERYTHING!
June 2, 2010
Enterprise Wanganui Training - E-commerce Programme
Marketing Online - Finding and keeping customers using the internet
Workshop Topics
Offline advertising Four steps
Online tactics
• Advertisements • Uniforms Blunders
Email Features
• Billboards • Signage Legal issues
• Brochures • Sponsorship
Future
• Business Cards
• Envelope Stuffers • Directories
• Invoices • Loyalty cards
• Mailing and shipping • Give aways
labels • in fact, anything!
• Letterheads
• Newsletters
• Posters
• Packaging
• Rubber Stamps
• Direct mail
June 2, 2010
Enterprise Wanganui Training - E-commerce Programme
Marketing Online - Finding and keeping customers using the internet
Workshop Topics
Offline advertising Four steps
Online tactics
• Can be an effective way to get traffic Blunders
Email Features
• Is traditionally very hard to measure
Legal issues
Future
• Our advice?
If you do what you have always done,
then you will get what you have always got:
– If you‟ve been successful, then keep doing it
– If you haven‟t, then be prepared to change
June 2, 2010
Enterprise Wanganui Training - E-commerce Programme
Marketing Online - Finding and keeping customers using the internet
Workshop Topics
Online: Driving traffic to your business Four steps
Online tactics
• Can be accurately measured Blunders
Email Features
• How do people get to your website?
Legal issues
Future
1. Typing in your web address directly
(or guessing)
2. Clicking on your advert at another site
3. Clicking on a hyperlink from another site
4. Doing a search and getting a list of sites
– then choosing your website from the list
• You need to do more than hope your customers
will search for your site
June 2, 2010
Enterprise Wanganui Training - E-commerce Programme
Marketing Online - Finding and keeping customers using the internet
Workshop Topics
Four steps
Online tactics
The most important word in internet marketing? Blunders
Email Features
Legal issues
Future
Permission!
June 2, 2010
Enterprise Wanganui Training - E-commerce Programme
Marketing Online - Finding and keeping customers using the internet
Workshop Topics
Permission Marketing Four steps
Online tactics
• Sending promotional information via email Blunders
Email Features
to those that have given permission Legal issues
Future
• Electronic version of direct marketing
• Requires patience
• The internet is not invasive like normal
advertising – the customer decides what
to view
June 2, 2010
Enterprise Wanganui Training - E-commerce Programme
Marketing Online - Finding and keeping customers using the internet
Workshop Topics
Success tips for permission marketing Four steps
Online tactics
• Get Permission Blunders
Email Features
•
Legal issues
Remind them they gave permission Future
• Personalise your offers
• Use optimal timing (seasonality issues)
• Don‟t send them email too often
• Keep each email simple
• Make realistic promises
• Provide a way to opt out
June 2, 2010
Enterprise Wanganui Training - E-commerce Programme
Marketing Online - Finding and keeping customers using the internet
Workshop Topics
Warning Four steps
Online tactics
• No spam!! Blunders
Email Features
• Having the details of a customer is very
Legal issues
Future
powerful. Don‟t abuse it.
June 2, 2010
Enterprise Wanganui Training - E-commerce Programme
Marketing Online - Finding and keeping customers using the internet
Workshop Topics
Main online marketing tactics Four steps
Online tactics
• Search engines Blunders
Email Features
•
Legal issues
Reciprocal links Future
• Banner ads
• Viral marketing
• Affiliate programmes
• Mailing Lists
June 2, 2010
Enterprise Wanganui Training - E-commerce Programme
Marketing Online - Finding and keeping customers using the internet
Workshop Topics
3. Grab their interest immediately Four steps
Online tactics
• “Get inside your customer‟s head and find out Blunders
Email Features
what they want!” Legal issues
Future
• Maintain visitor interest
• Give visitors something to do
June 2, 2010
Enterprise Wanganui Training - E-commerce Programme
Marketing Online - Finding and keeping customers using the internet
Workshop Topics
What do visitors look for? Four steps
Online tactics
• High quality content Blunders
Email Features
•
Legal issues
Topical and relevant Information Future
• Ease of use
• Quick to download
• Frequently updated
• Activities:
– join
– play
– look
– learn
June 2, 2010
Enterprise Wanganui Training - E-commerce Programme
Marketing Online - Finding and keeping customers using the internet
Workshop Topics
Promoting a Motel Using the Internet Four steps
Online tactics
• Group Exercise: Blunders
Email Features
How could a motel website maintain interest? Legal issues
Future
• Now remember to
go home and do it
for your own business
June 2, 2010
Enterprise Wanganui Training - E-commerce Programme
Marketing Online - Finding and keeping customers using the internet
Workshop Topics
4. Getting visitors to return Four steps
Online tactics
Blunders
“A relationship is like a shark, you know. Email Features
Legal issues
Either you move forward or you die.” Future
Woody Allen
• You need to build a relationship with your
customers
• It is a huge waste if you cannot get people to
come back
• Build your email list
June 2, 2010
Enterprise Wanganui Training - E-commerce Programme
Marketing Online - Finding and keeping customers using the internet
Workshop Topics
Building Your Mailing List Four steps
Online tactics
• Get email addresses! Blunders
Email Features
• Ask – on a day to day basis
Legal issues
Future
• Provide reassurance of integrity
• Provide incentives:
– freebies (downloads, reports)
– newsletter
– competitions
– advance purchases
• If you can, get more than their email address
June 2, 2010
Enterprise Wanganui Training - E-commerce Programme
Marketing Online - Finding and keeping customers using the internet
Workshop Topics
Make it easy to join Four steps
Online tactics
• Provide suitable incentives Blunders
Email Features
• Capture only an email address at the start
Legal issues
Future
• Break down the barriers to signing up:
– no personal information at first
– Don‟t rush the relationship
June 2, 2010
Enterprise Wanganui Training - E-commerce Programme
Marketing Online - Finding and keeping customers using the internet
Workshop Topics
How do you get them back? Four steps
Online tactics
• Send regular emails (be careful of spamming): Blunders
Email Features
– Newsletters Legal issues
Future
– News items
– Updated features
– Contests
– Advance purchasing
– Joint promotions with other small businesses
June 2, 2010
Enterprise Wanganui Training - E-commerce Programme
Marketing Online - Finding and keeping customers using the internet
Workshop Topics
Summary Four steps
Online tactics
• The Internet can increase your marketing Blunders
Email Features
options Legal issues
Future
• Your website is your key internet advertisement
– you need a website traffic plan
• New “internet” marketing tactics are really
“old” marketing tactics that have evolved to take
advantage of the internet
June 2, 2010
Enterprise Wanganui Training - E-commerce Programme
Marketing Online - Finding and keeping customers using the internet
Workshop Topics
Remember: Four steps
Online tactics
1. Choose your target Blunders
Email Features
Legal issues
2. Get them to your business Future
3. Grab their interest immediately
4. Give them a reason to return
June 2, 2010
Enterprise Wanganui Training - E-commerce Programme
The main online
marketing tactics
June 2, 2010 New Zealand Trade and Enterprise
Enterprise Wanganui Training - E-commerce Programme
Marketing Online - Finding and keeping customers using the internet
Workshop Topics
Main online marketing tactics Four steps
Online tactics
A. Search engines Blunders
Email Features
Legal issues
B. Reciprocal links Future
C. Banner ads
D. Viral marketing
E. Affiliate programmes
June 2, 2010
Enterprise Wanganui Training - E-commerce Programme
Marketing Online - Finding and keeping customers using the internet
Workshop Topics
A. Search Engines Four steps
Online tactics
• Searchable indexes (databases of websites) Blunders
Email Features
• Directories v search engines
Legal issues
Future
June 2, 2010
Enterprise Wanganui Training - E-commerce Programme
Marketing Online - Finding and keeping customers using the internet
Workshop Topics
How do search engines work? Four steps
Online tactics
• Robots / spiders Blunders
Email Features
• They roam around looking for key words to
Legal issues
Future
assess the relevance of your site
• Need to make your site as relevant as possible
• Main way is META tags
– What would the META tags for
Destination Queenstown be?
June 2, 2010
Enterprise Wanganui Training - E-commerce Programme
Marketing Online - Finding and keeping customers using the internet
Workshop Topics
Preparing for Search Engines Four steps
Online tactics
• Think pages, not website Blunders
Email Features
• Write “META” tags
Legal issues
Future
– keywords, page titles and descriptions
• Enter the mind of your target customers
• Exercise:
– Write 20 keywords or phrases to describe
your business
– Then write 20 words for the person next to
you
June 2, 2010
Enterprise Wanganui Training - E-commerce Programme
Marketing Online - Finding and keeping customers using the internet
Workshop Topics
Submitting to Search Engines Four steps
Online tactics
• Register with the top search engines/directories Blunders
Email Features
– Google www.google.co.nz Legal issues
Future
– Alta Vista NZ www.altavista.co.nz
– Yahoo! NZ www.yahoo.co.nz
– SearchNZ www.searchnz.co.nz
– NZSearch www.nzsearch.co.nz
– Yellow Pages www.yellowpages.co.nz
– UBD www.ubd.co.nz
• Also list with any industry specific portals and
directories (eg: motels with Jasons)
June 2, 2010
Enterprise Wanganui Training - E-commerce Programme
Marketing Online - Finding and keeping customers using the internet
Workshop Topics
How to do it yourself Four steps
Online tactics
• Write your META tags Blunders
Email Features
• Get web designer to put them into your page
Legal issues
Future
(or do it yourself)
• List on search engines or directories
(look for „add a site‟ or „submit URL‟ link
• Check your listing every few months
June 2, 2010
B. Reciprocal Links
• Complementary sites work best
• Look for sites with similar target markets
• Look for industry associations
Enterprise Wanganui Training - E-commerce Programme
Marketing Online - Finding and keeping customers using the internet
Workshop Topics
Example: Promoting a Motel online Four steps
Online tactics
• What types of businesses could a motel Blunders
Email Features
seek reciprocal links with? Legal issues
Future
– motels in the same chain
– information centres
– industry associations
– complementary businesses:
• tourism operators
• conference organisers, etc
June 2, 2010
Enterprise Wanganui Training - E-commerce Programme
Marketing Online - Finding and keeping customers using the internet
Workshop Topics
C. Banner ads Four steps
Online tactics
• Ads in a rectangular window Blunders
Email Features
•
Legal issues
Usually at the top of a web page Future
• Click on banner ad to find out more
• Payment options:
– free contra deal
– pay per view
– pay per click through
– pay per sale
June 2, 2010
Enterprise Wanganui Training - E-commerce Programme
Marketing Online - Finding and keeping customers using the internet
Workshop Topics
Banner Ads Four steps
Online tactics
• Evaluating Effectiveness: Blunders
Email Features
– Ad impressions Legal issues
Future
– Click-throughs
– Click-through rate
– Conversion rate
June 2, 2010
Enterprise Wanganui Training - E-commerce Programme
Marketing Online - Finding and keeping customers using the internet
Workshop Topics
D. Viral Marketing Four steps
Online tactics
• Strategy that encourages individuals to pass on Blunders
Email Features
a marketing message to others Legal issues
Future
• Is the internet term for word of mouth
• Creates the potential for exponential growth
June 2, 2010
Enterprise Wanganui Training - E-commerce Programme
Marketing Online - Finding and keeping customers using the internet
Workshop Topics
Viral Marketing Four steps
Online tactics
• 1996: Hotmail.com Blunders
Email Features
– Offered free email accounts Legal issues
Future
– Advertising budget only $3,000
– Every hotmail email sent ended with the ad
“get your free email at hotmail.com”
– 12 million users in 18 months
– Now over 100 million users
June 2, 2010
Enterprise Wanganui Training - E-commerce Programme
Marketing Online - Finding and keeping customers using the internet
Workshop Topics
Viral Marketing – the secrets Four steps
Online tactics
• Give away products or services Blunders
Email Features
– This doesn‟t have to cost you anything Legal issues
Future
eg: free reports
• Provide for easy transfer to others
• Exploit common motivations and behaviours
• Utilise existing communication networks
• Think about what you can do to get people to
pass your message on
• Be aware of becoming too successful without
the support mechanisms in place
June 2, 2010
Enterprise Wanganui Training - E-commerce Programme
Marketing Online - Finding and keeping customers using the internet
Workshop Topics
E. Affiliate Programs Four steps
Online tactics
• You earn a percentage commission from Blunders
Email Features
a click-through sale Legal issues
Future
• Banner or text link on your website
• Earn commission on all sales
– eg: Amazon pays 5-15% commission
June 2, 2010
Enterprise Wanganui Training - E-commerce Programme
Marketing Online - Finding and keeping customers using the internet
Workshop Topics
How affiliates work Four steps
Online tactics
• Affiliate includes a link to an online retailer: Blunders
Email Features
– Affiliate‟s visitor clicks on link Legal issues
Future
– Affiliate‟s visitor visits online retailer
– Affiliate earn a commission on any
purchases made during the visit
• Most famous example is www.amazon.com
– Began in July 1996
– 600,000 affiliates
– About 25% of sales
• May not get instant sales, but is an active
reciprocal link
June 2, 2010
Enterprise Wanganui Training - E-commerce Programme
Marketing Online - Finding and keeping customers using the internet
Workshop Topics
One last point Four steps
Online tactics
Most of this stuff is free! Blunders
Email Features
Legal issues
(except for the cost of your time) Future
June 2, 2010
Enterprise Wanganui Training - E-commerce Programme
The top 10 Internet
marketing blunders
June 2, 2010 New Zealand Trade and Enterprise
Enterprise Wanganui Training - E-commerce Programme
Marketing Online - Finding and keeping customers using the internet
Workshop Topics
Top 10 Internet blunders Four steps
Online tactics
• Using free web hosting services Blunders
Email Features
•
Legal issues
Destroying your site with technology Future
• Not asking for, or acting on, customer feedback
• Relying too much on search engines
• Not managing email communications effectively
• Not having an opt-in mailing list
• Measuring site traffic by „hits‟
• Not using your domain name opportunity
• Thinking you‟ll get rich quick online
• Not understanding the real power of the Internet
June 2, 2010
Enterprise Wanganui Training - E-commerce Programme
Marketing Online - Finding and keeping customers using the internet
Workshop Topics
Top Internet marketing blunders Four steps
Online tactics
• Poor search engine metatags Blunders
Email Features
•
Legal issues
Poor site navigation Future
• Irritating design features
• Slow sites
• Not managing email communications effectively
• Static unchanging content
• No physical contact information
• Forgetting about off line methods
• Forgetting about the marketing basics
• Trying to do everything yourself
June 2, 2010
Enterprise Wanganui Training - E-commerce Programme
Marketing Online - Finding and keeping customers using the internet
Workshop Topics
Four steps
Online tactics
Blunders
Remember oblivion is Email Features
Legal issues
Future
just one mouse click
away!
June 2, 2010
Enterprise Wanganui Training - E-commerce Programme
Marketing Online - Finding and keeping customers using the internet
Workshop Topics
Four steps
Online tactics
Blunders
Now a quick break Email Features
Legal issues
Future
for Jon to talk email
in more detail
June 2, 2010
Enterprise Wanganui Training - E-commerce Programme
Legal issues for
Internet marketing
June 2, 2010 New Zealand Trade and Enterprise
Enterprise Wanganui Training - E-commerce Programme
Marketing Online - Finding and keeping customers using the internet
Workshop Topics
Legal issues for Internet marketing Four steps
Online tactics
A. Consumer legislation Blunders
Email Features
Legal issues
B. Hyperlinking Future
C. Privacy
June 2, 2010
Enterprise Wanganui Training - E-commerce Programme
Marketing Online - Finding and keeping customers using the internet
Workshop Topics
A. Consumer legislation Four steps
Online tactics
• You need to still comply with all the normal Blunders
Email Features
rules of business: Legal issues
Future
– Sale of Goods Act
– Privacy Act
– Consumer Guarantees Act
– Fair Trading Act
• See www.findlaw.co.nz
June 2, 2010
Enterprise Wanganui Training - E-commerce Programme
Marketing Online - Finding and keeping customers using the internet
Workshop Topics
B. Hyperlinking Four steps
Online tactics
• Widely believed anyone could link anywhere Blunders
Email Features
• In some situations linking is not welcome
Legal issues
Future
• Customary to ask if it‟s okay to link to a
particular site – this also might result in a link
back to you
June 2, 2010
Hyperlinking example
Acme Web design
also provide a link
You design a site and claim they
for a client and link designed the site
to it from your site
You can find out who‟s linking to you though...
Enterprise Wanganui Training - E-commerce Programme
Marketing Online - Finding and keeping customers using the internet
Workshop Topics
C. Privacy and confidentiality Four steps
Online tactics
• When you collect personal information about Blunders
Email Features
customers you should be careful Legal issues
Future
• Information provided for one purpose can not
be used for another
• Unless specifically stated you can‟t
– rent
– sell
– giveaway
your customers‟ personal information.
June 2, 2010
Enterprise Wanganui Training - E-commerce Programme
Marketing Online - Finding and keeping customers using the internet
Workshop Topics
Other confidential information Four steps
Online tactics
• Your suppliers and other contracting Blunders
Email Features
parties have the right to expect that you will Legal issues
Future
keep information private.
– You should have appropriate provisions in
place to keep it safe.
• Your staff also have the right to expect you will
look after their personal information.
June 2, 2010
Enterprise Wanganui Training - E-commerce Programme
Marketing Online - Finding and keeping customers using the internet
Workshop Topics
Legal issues about privacy Four steps
Online tactics
• Existing laws cover online activity: Blunders
Email Features
– Privacy Act Legal issues
Future
• Existing codes of practice:
– NZ code for e-tailers
– DMA e-marketing code of practice
June 2, 2010
Enterprise Wanganui Training - E-commerce Programme
Marketing Online - Finding and keeping customers using the internet
Workshop Topics
Develop a good privacy policy Four steps
Online tactics
• Write a privacy policy to reassure potential Blunders
Email Features
customers you will not pass on their details Legal issues
Future
• Explain how your business uses the customer
information being gathered
• Visit www.the-dma.org for a privacy policy
template to copy…
– Search on “Privacy Policy Generator”
• See www.privacy.org.nz (Office of the Privacy
Commissioner)
June 2, 2010
Enterprise Wanganui Training - E-commerce Programme
Marketing Online - Finding and keeping customers using the internet
Workshop Topics
The opening page! Four steps
Online tactics
Blunders
Email Features
Legal issues
Future
June 2, 2010
Enterprise Wanganui Training - E-commerce Programme
Marketing Online - Finding and keeping customers using the internet
Workshop Topics
In summary… Four steps
Online tactics
• You cannot trade unfairly, or promise things Blunders
Email Features
that are untrue Legal issues
Future
• Your products and services must do what you
said they would do
• You cannot sell other peoples names
June 2, 2010
Enterprise Wanganui Training - E-commerce Programme
Internet marketing
in the future?
June 2, 2010 New Zealand Trade and Enterprise
Enterprise Wanganui Training - E-commerce Programme
Marketing Online - Finding and keeping customers using the internet
Workshop Topics
As the internet matures… Four steps
Online tactics
• Bandwidth Blunders
Email Features
– Faster Legal issues
Future
– Everywhere
• Payment
– More than just credit cards!
– On-line EFTPOS?
• Experience
– Virtual Reality
– Augmented Reality
• Customisation
– Knowledge driven
– Your Web!
June 2, 2010
Enterprise Wanganui Training - E-commerce Programme
Marketing Online - Finding and keeping customers using the internet
Workshop Topics
Example: Tourism Four steps
Online tactics
• Book entire itinerary before leaving home Blunders
Email Features
• Virtual tours before booking
Legal issues
Future
• Holiday locations boom as physical workplace
becomes less important
• Virtual tourism – don‟t need to physically leave
your home
June 2, 2010
Enterprise Wanganui Training - E-commerce Programme
Marketing Online - Finding and keeping customers using the internet
Workshop Topics
Virtual tour Four steps
Online tactics
• Sheraton Fallsview – Niagara Falls, Canada Blunders
Email Features
Legal issues
Future
June 2, 2010
Enterprise Wanganui Training - E-commerce Programme
Marketing Online - Finding and keeping customers using the internet
Workshop Topics
Retail Four steps
Online tactics
• Shop from anywhere Blunders
Email Features
eg: www.woolworths.co.nz Legal issues
Future
• Distribution becomes a key issue
• Customers are in control
– intelligent price-comparing robots
– virtual holographic products to „kick the tyres‟
– shopping as a form of entertainment
June 2, 2010
Enterprise Wanganui Training - E-commerce Programme
Marketing Online - Finding and keeping customers using the internet
Workshop Topics
More to look forward to… Four steps
Online tactics
• Mobile internet Blunders
Email Features
– Location based marketing! Legal issues
Future
• Combining internet and GPS
– Handheld mobile commerce
• Home of the future
– Home automation
• “The self-stocking fridge”
– Entertainment on demand
• “Personal media”
• Online Video Service & Products
June 2, 2010
Enterprise Wanganui Training - E-commerce Programme
Marketing Online - Finding and keeping customers using the internet
Workshop Topics
Workshop summary Four steps
Online tactics
• The four steps to successful Internet marketing Blunders
Email Features
•
Legal issues
The main online marketing tactics Future
• The top 10 Internet marketing blunders
• Legal issues for Internet marketing
• Internet marketing in the future?
June 2, 2010
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