Brunel Business School
Entry Requirements Jobs in marketing, marketing research and
A good honours degree (2:1 or above) in management, communications are much sought after
business studies or a cognate discipline. Mature candidates within both the public and private sectors.
with non standard qualifications, as well as graduates with
only a lower second class degree (2:2), will be considered
This MSc offers you the chance to study in-
provided they can demonstrate significant, relevant depth the principles of marketing strategy,
occupational experience. communications and research as well as the
If English is not your first language, you will be expected changing contexts in which these principles are
to demonstrate proficiency in English. The University applied.
recognises a range of qualifications. For full details, visit
www.brunel.ac.uk/international/languagerequirements By the end of the programme, you will
have gained a critical understanding of the
Course Structure competitive and customer-oriented demands
One year full-time starting in September. Over the course of of business, including product and service
the first two terms, you will study five core modules and one operations, marketing processes and resources.
elective module. During the third term you will be required The programme offers excellent preparation for
to write an 8,000 word dissertation.
a career in marketing or an associated field or
Fees (Academic year 2009 – 2010) helps those who are already employed in such
Home/EU: £5,650; Overseas: £9,750
an area to develop their careers further.
Leave to Stay in the UK
This postgraduate degree has been approved and
Under the International Graduates Scheme, international
students who successfully complete this programme will be
accredited by the Chartered Institute of Marketing
eligible to stay on to work in the UK for up to two years. (CIM) to provide direct entry onto the CIM’s
Professional Postgraduate Diploma in Marketing.
Brunel Business School
Brunel Business School prides itself on its
excellent teaching and the quality of its
applied business research. For further details
of research currently being undertaken and
for profiles of academic members of staff,
MSc in Marketing
By the time you complete your MSc you will have International Marketing
gained an advanced and applied understanding of: In this module you will develop a critical understanding of
• contextual forces such as the social, technological, economic, international marketing theory and practice as well as the ability
ethical, legal, and natural environment; to assess the effectiveness of marketing strategy. The focus of the
study is to develop your awareness of the issues facing a business
• marketing policies and strategies relating to markets and that needs to develop and implement market strategies across a
customers; development and operation of markets for goods range of international sectors.
and services with due regard for stakeholder expectations,
quality of service and delivery orientation;
Managing Retailing and e-Retailing
• concepts, processes and institutions significant for the
marketing of goods and services; This module aims to develop students’ knowledge and
understanding of the theory and practice of managing retail and
• research methods/techniques, qualitative and quantitative and electronic (e-retail) operations. Students explore the function of
evaluation of options; retailing and retail models such as the wheel of retailing and the
evaluation aids to retail location decision making including central
• the management and use of information technology and place theory and geo-demographic databases. Trends in retail,
its contribution to communication and decision-making in e-retail and strategy and planning are also considered.
• contemporary and pervasive issues such as marketing ethics Understanding Business and
and social responsibility. Management Research
This module provides students with a balanced view of social science
Core Modules and business research methods enabling a critical understanding
of research information. It provides students with knowledge of
relevant research methods and techniques for the Masters level
These are subject to change – please check the
web for the latest updates.
Strategic Marketing Management
A research-based dissertation is an integral element of the
The module presents a strategic approach to marketing
programme to which considerable importance is attached. It
management through both theoretical underpinnings and
offers students the opportunity to demonstrate their academic
contemporary marketing challenges. It develops understanding of
competence and professional potential. There are few constraints
marketing planning and strategy development as well as the factors
on the research topic other than that it must be directly relevant,
that influence strategy development.
amenable to enquiry and of appropriate intellectual depth. The
dissertation involves the full cycle of proposal development,
Marketing Communications literature review, methodology, evaluation, and final reporting.
This module critically examines the role, nature and diversity of
marketing communications and associated theory and how diverse
elements of the communications mix can be co-ordinated and
managed to produce an integrated marketing communications plan.
Students will develop insight and understand the process, theory,
social impact and ethics of an advertising campaign and will be
aware of the role of advertising in the marketing mix.
2 | Brunel Business School www.brunel.ac.uk/bbs
Zineb Belmejdoub, originally
from Morocco, completed an
MSc in Marketing in 2007
“Having done my first degree at a university near London,
Students must choose one elective module from the I decided that for my Master’s I wanted a university that
following: was fairly close to London so I could take advantage
of the Capital without the cost and hassle of actually
Small Business and Entrepreneurship living in the centre. I also knew I wanted a university
that was rated highly for its teaching and Brunel fitted
This module seeks to provide students with a thorough the bill perfectly. It’s a great place and, with some 4,000
understanding of the theory relating to entrepreneurship and students living on campus, there’s a real sense of being
small firms within the UK; comparisons are also made with other part of a community.
countries in Europe and the US. Students explore issues such
as enterprise and entrepreneurialism, opportunity recognition, “I chose to do my dissertation on the fraudulent
creativity and innovation, start-up issues and how to develop a consumer activity known as deshopping, and it was
business plan. fantastic to have someone who was considered a leading
researcher into this type of behaviour as my dissertation
International Business, Ethics, Sustainability and
This module provides students with the chance to consider business
ethics, corporate social responsibility and corporate governance
in the international context. These issues will be addressed from
both the ‘business’ side and the ‘society’ side, and for both large
corporations and small firms, using a combination of empirical
studies and the theoretical resources of moral philosophy.
Knowledge, Innovation and Learning Brunel’s Placement and Careers Centre
This module explores learning at the individual, organisational, Your future career is important to us. Staff from Brunel’s
and societal levels. Under consideration will be issues relating to Placement and Careers Centre regularly organise careers
the management of learning processes – including developments workshops and employer presentations and all our
such as the learning organisation, knowledge management, and students have access to information on a wide range of
communities of practice. You will also review ideas associated with opportunities. The Placement and Careers Centre is one of
innovation theory, technological strategy, intra-firm knowledge only three Matrix Excellence accredited university careers
flows and the development of networks for the transfer of services in the UK. Careers guidance is available for both UK
knowledge. and overseas students.
According to the Sunday Times Good University Guide
Who teaches this course? Brunel Graduates command some of the highest starting
salaries in the UK.
For up to date information on the academic members of staff who
are likely to be your tutors, please visit www.brunel.ac.uk/bbs
Brunel International is a dedicated office that provides help and
advice for overseas students before and during their time at Brunel.
For further information, visit www.brunel.ac.uk/international
MSc in Marketing | 3
…for a practical, imaginative approach…
Brunel University is named after the celebrated nineteenth century engineering genius, Isambard
Kingdom Brunel, famous for a range of ambitious and highly innovative projects. The ethos of
our world-renowned namesake is reflected in the design of our degree courses which combine
academic rigour with a practical, entrepreneurial and imaginative approach. And all our courses are
underpinned by our research.
…a modern, self-contained campus within a
45-minute tube journey of London…
All our up to the minute facilities are located on a single campus which means that everything is
close at hand; as are Central London and Heathrow Airport.
…and for excellent student support.
Brunel Graduate School organises a range of activities and generic training sessions specifically for
Students with disabilities are also well looked after at Brunel, for further details, visit
Where to Find Us
For Further information about this Postgraduate Degree:
Admissions and Marketing, Brunel Business School, Brunel University, Uxbridge, UB8 3PH
Telephone: +44 (0)1895 265278 / 267124
to apply: Students from outside the EU should return
their completed application form and the
To apply online, please visit http://www.brunel. other required documents to:
ac.uk/about/acad/bbs/courses and choose ‘Apply Brunel International (Admissions)
Online’ from the ‘MSc in Marketing’ box. Brunel University, Uxbridge, UB8 3PH
Telephone: +44 (0)1895 265519 Every effort has been made to ensure
the accuracy of the information in this
To apply on paper, please download an AR2 Email: firstname.lastname@example.org brochure and the University will take
application form from the following web page, all reasonable action to deliver courses
www.brunel.ac.uk/courses/pg/graduateschool/ and services in accordance with the
descriptions set out in it. A contract is
application. to receive a copy of Brunel’s made at the point when an applicant
accepts an offer from Brunel, meeting
Students from the UK or elsewhere in postgraduate prospectus: any conditions, and the acceptance
the EU should return their completed is communicated to Brunel or the
application form and the other required clearing system acting for Brunel, and
Course Enquiries this contract is confirmed. All students
documents to: Brunel University, Uxbridge, UB8 3PH are required, as a condition of
Admissions Telephone: +44 (0) 1895 265599 registration, to abide by and submit to
Brunel University, Uxbridge, UB8 3PH the University’s statutes, ordinances,
Email: email@example.com regulations and rules, which are
Telephone: +44 (0)1895 265265 published on the University’s website.
4 | Brunel Business School www.brunel.ac.uk/bbs 133498 1208