SFMTA Response to State Budget Cuts

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					SFMTA Response to State Budget Cuts
Phil Balagtas, Lynn-Kai Chao, Sue Quick, Hugh Hsu


Client: SFMTA/General Public & MUNI Ridership
Due to state budget cuts, an economic recession, decreases in ridership, SFMTA(San
Francisco Municipal Transit Authority) has proposed fare increases and bus line cuts.

-state budget cuts: the state of California has eliminated operating funds for transit. This
not only affects MUNI but BART and transit in Bay Area, Oakland
-economic recession: SFMTA has lost revenues from most of the biggest funding
sources.

Our team proposes to continue to research and work with SFMTA to develop a more
refined design solution to educate the public about the trickle-down effect that state
governance has had on public transportation funding.

Media:
It has been noted that SFMTA is open to new ideas for campaign to notify the public
about the fare increases. Sue has suggested helping re-design signage at bus shelters
and inside buses.

The team will continue to do research to find other design opportunities outside of print
media.

Metrics:
A successful campaign will result in an increase in public response to the issue. Some
figures that may reflect this are:
-an increase in attendance to SFMTA public meetings
-an increase in volunteers
-any public response directly resulting from the campaign

Research:
SFMTA will provide research and statistics for us to fully explore design opportunities.
Additional research will be conducted on the following:
-Effects of state budget cuts on other cities’ transportation authorities.
-Similar campaigns


Each member will be responsible for design solutions based on their background:
Lynn-Kai Chao and Sue Quick - Graphic Design/Visual Communication
Hugh Hsu – Architecture/Industrial Design
Phil Balagtas – Interactive Design/Graphic Design