Tips for Yellow Pages marketing that will help your bottom line so let's GET NOTICE. The Phone Book is free to everyone and the ad rates are inexpensive, considering how many people will see your advertisement. For a successful listing, follow these simple tips. The header when placing your ad is very important. People want to find what they want easily and will search for the most obvious category so analyze what your business is and look in your current yellow pages to find where it will fit keeping simple in mind. For a small extra fee, you can list under multiple headings. This will increase your probability of being seen. If you only want one placement but fit into several take into consideration how close to the top of the page the headings are. One category may be more obscure than another but closer to the top of the page than other headings making it a prime spot. Ad layout could make or break you also when marketing in the Yellow Pages. Properly structuring your ad is important. Begin with your name centered (or your small logo) followed with your address. Now include the beef of your ad: the information of who you are and what you offer. Finish the ad off with your contact information. If you don’t have an e-mail address and you’re a service business then consider getting one that you will publish in the ad. You can include other information if you intend to include a coupon within your ad. You can also use a popular “starburst” graphic that will draw attention to that special detail you have to share to your potential clients or customers but be wary of these as they can scream tacky and, depending on your business, you don’t want tacky The use of color or black and images is a great factor when marketing in the Yellow Pages, but the must placed properly in the layout more on that later. If you want an ad that stands out then you can add pictures to attract attention. Keep in mind, however, that pictures also detract away from the information you want the potential customer to see. A small logo meant for single color print ads is always your safe bet. If you do not have one currently you should think about having one done up. You want to attract customers with the graphic and not overwhelm them with it. Coupons always saves the day use them in your ads. When you include a coupon as part of your ad, you are advertising twice and instead of calling you for information they will more than likely come to you giving you the ability to put your sales skills to work. If your business is retail in nature and your products are low ticket items you could work out a buy one get one free offer or buy one and get one half off. Service oriented businesses will generally offer some part of their service at a reduced rate or free for first time customers. Listing a service at a percentage off is also a great way to drum up first time and repeat customers. Ad tracking is a great Yellow Pages Marketing Tip. A quick tip I learned early on is that if you’re advertising in multiple yellow pages, it’s a good idea to give a tracking code in small print at the bottom of your ad. Keep a record of the numbers and their corresponding placements so when a customer comes in and hands you the ad as the coupon, you can make a note of where it came from exactly. This allows you to track which ads are working and which aren’t.