Why We Use Twitter For Marketing I've been using Twitter since 2007 and many of my successful business friends also use Twitter for marketing. There are a number of reasons we use this handy social network to get our marketing message out to our target markets. Twitter's short, 140-character tweets make it easy for followers to glance at their Twitter stream numerous times every day, and pay attention to your short messages. This allows you to easily keep your followers updated and aware of new products, services, and special sales. Unlike e-mail, you don't have the problem of low open rates. As your prospects and customers find their inboxes filled with more and more floods of e-mail, they find less and less time to open them. Many e-mails are deleted unopened. With your tweets on Twitter, your followers see your message without opening any e-mail – it's there in their Twitter stream, right in front of their face. Using various recruiting tactics and providing useful niche-related information, you can build a following of the targeted prospects you want to reach with your marketing message. This makes Twitter a much more effective marketing tool than the other social networks, and gives you the opportunity to make each message count – and put sales into your business. That is why we use Twitter for marketing. Isn't it about time you discovered your own reasons for using Twitter as a marketing tool.
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