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                                          NORFOLK JOINT MUSEUMS &
                                          ARCHAEOLOGY COMMITTEE

                                          19th January 2007     Item No. 11

                           AUDIENCE DEVELOPMENT

                Report by the Head of Museums & Archaeology

                 This report sets out a number of projects in
                 NMAS aimed at providing targeted services
                           for minority audiences


     The number of visits to NMAS museums in 2006 has increased beyond
     expectations. The multi-award winning service received nearly 370,000 visits
     from January to December 2006, compared with a target of 319,000. This is
     due particularly to improved performance in those museums that have
     benefited from major capital developments, refurbishments or the introduction
     of new facilities. Gressenhall Farm & Workhouse, for instance, had received
     73,000 visits by the end of October against an annual target of 60,000.
     Cromer Museum had received 25,700 visits against an annual target of
     20,000. Each of those targets had allowed for an increase in visitors but
     actual performance has been better than anticipated.

     Providing museums for visiting is only one way of delivering the Museums
     and Archaeology service. We provide information through the website,
     publications and answering direct enquires; we support researchers and
     students; and we have developed loan boxes for schools and reminiscence
     boxes for residential homes.

     Where possible we seek to develop services for non-traditional museum
     audiences. The target audiences include:

     •   people living in isolated rural communities
     •   people living in disadvantaged urban areas
     •     under 5s and young mothers
     •     adolescents
     •     elderly people including those using day or residential care facilities
     •     local schools not currently using museum services
     •     adults on low incomes
     •     adults with basic skills needs
     •     asylum seekers
     •     ethnic minority communities
     •     disabled people not currently using museum services

     The target audiences are largely selected on the basis that we wish our users
     to be representative of the population as a whole. Specific targets are also
     selected in order, for instance, to meet the objectives of the County Council or
     the Districts, such as “supporting older people to live independent and
     fulfilling lives”. We also respond to approaches from other agencies, such as
     the Youth Offending Team.

     The attached report (Annex 1) is not an exhaustive list but gives an overview
     of the projects currently underway and planned.

     The Lynn Museum community outreach programme is providing one of the
     long-term case studies for the Heritage Lottery Fund Social Impact Survey,
     undertaken by Applejuice Consulting. A summary of the draft report is
     attached at Annex 2 and shows the very positive impact these outreach
     activities have had on participants.


     (a)    Finance      All the projects are fully funded, usually from external
                         sources such as Renaissance in the Regions, Heritage
                         Lottery Fund or other grant making or charitable bodies.

     (b)    Property     None

     (c)    Staff        None

     (d)    IT           None


     All NMAS service plans take account of the need to address the issues of
     social exclusion, one of the key triggers for crime and disorder. Many of the
     museums are located in areas of social deprivation and their development is
     part of an integrated regeneration strategy. By providing services that are
     accessible to local people, by encouraging participation by young people at
     risk of offending, by assisting schools in improving pupil attainment, by
     generating pride in the local heritage, NMAS is making a substantial
     contribution towards reducing crime and disorder in Norfolk.

      NMAS can deliver a wide range of services to many different audiences.
      This report demonstrates the wealth of opportunities that we can provide.


      That members note this report.

Vanessa Trevelyan
Head of NMAS
                                                                                Annex 1

              NMAS Audience Development Projects 2006-7

1      Around the World in 80 Objects

This project will take the form of an online exhibition which will pull together objects
and stories from around the world and highlight the special relationships that local
people have with these treasures held in Norfolk museums. The aim of the exhibition
is to showcase the multicultural collections held by NMAS to engage BME

Project based at Norwich Castle Study Centre

2      Shoe Sculpture project

The ‘Shoe Sculpture’ project worked with a group of 15-19 year old asylum seekers
and refugees. The outcome of the project was the production of wire shoe sculptures
influenced by contemporary shoe design which linked to the Shoes: The Agony and
the Ecstasy exhibition.

The group consisted of approximately 25 young men of predominantly
Kurdish/Afghani origins. All of them were or had been supported by the County
Asylum Team. The majority were being educated at the City FE College and
receiving ESOL support at their Youth Group meetings.

The fact that attendance at their meetings was voluntary meant that their interest had
to be harnessed with a suitably motivating activity. We couldn’t guarantee their
participation but we could provide them with an opportunity to access the museum
service, learn about art and design from different cultures and traditions and develop
cultural awareness and understanding of the society that they now lived in.

The sculptures produced went on display at Carrow House Textiles & Study Centre.
The group also had a follow-up visit to the Shoes: The Agony and the Ecstasy
exhibition in October 2006.

Project based at Carrow House Costume & Textiles Study Centre

3      ‘Shoes’ After-School Project
The 'Crazy Shoe Shuffle' event held at Norwich Castle in October 2006 half term was
taken into schools as an after-school project between Norwich Castle and Mill View
Middle School. This event was funded by Kettle Foods, with the aim of making art
accessible to schoolchildren in areas of social deprivation. The children worked with
a museum educator and an artist to develop their creativity through designing and
making their own crazy art shoes. The project ran over five sessions. The first one
was held at the Castle where the children looked at the Shoe Exhibition as a source
of ideas and inspiration. The rest of the sessions were held at the school, where the
group developed their ideas ready for a final display and presentation of their work.

Project based at Norwich Castle Museum & Art Gallery
4      Asylum Seeker Group

Following on from the success of the Shoe project, this group of young asylum
seekers from Afghanistan, will be invited to take part in another project, this time at
the Norwich Castle Study Centre. Working with a freelance artist, the group will be
introduced to the wide range of collections held including, Natural History,
Archaeology, and Art.

Project based at Norwich Castle Study Centre

5      Chinese Collections and Communities day

The project will work with a local Chinese Community group to help to interpret some
of the collections held in Norwich. The project will include a visit to the Norwich
Castle Study Centre, to explore the collections held behind the scenes.

Project based at Norwich Castle Study Centre

6      Working with the Chinese community in Kings Lynn

King’s Lynn’s Community Outreach Officer has been working in partnership with the
Norfolk Library & Information Service’s outreach worker to develop a programme of
outreach events working with the substantial Chinese community in Lynn.
Community leaders were involved in shaping the events programme, which was
delivered both on- and off-site. The first session Dragons & Dinosaurs took place in
the Chinese School on 22 January 2006, attracting 50 participants.

Chinese items from the reserve collections held in Norwich Castle Study Centre were
loaned to the Lynn Museum to form part of a display on Chinese communities. The
artefacts complemented the work done by a local Chinese community group and
demonstrated the various stories that our collections can tell us about different

Project based at Lynn Museum

7      English for Speakers of Other Languages (ESOL)

The project will establish links with an under-developed museum audience - ESOL
students and providers. It will establish comprehensive links with Norfolk ESOL
providers (including AE and FE Colleges), develop two sets of resources: resources
embedded within the ESOL core curriculum and resources based on the new
national Citizenship document. The project will build in sustainability through the
newly-developed resources and links with ESOL providers, thus ensuring more long-
term benefits. This project will extend museum services to a broad range of groups,
including migrant workers and asylum seekers. The project is subject to a successful
Your Heritage bid for which Renaissance in the Regions will provide match funding.

Project based at Norwich Castle Museum and Art Gallery
8      Family Learning Numeracy Course

In a new and exciting initiative, the Castle Museum Learning department worked in
partnership with the Norfolk Family Learning Team to plan and deliver a nine-week
numeracy course, which took place on Thursdays throughout the summer term 2006.
This course was run within the guidelines of the Basic Skills Agency, which meant
that the course length, the end of course adult test and certain other requirements
e.g. crèche provision, were proscribed. It was particularly interesting for the Museum
as it was an extended course during which we could get to know the participants well
and they experienced prolonged exposure to the Museum.

Numeracy themes such as estimation and units of measurement ran across all the
sessions. Each week a historical focus made learning different aspects of numeracy
fun. Topics covered were history and time, weights and measurements, money, data
collection, recording and analysis, estimation skills, arithmetic and mental maths

The course was very well received by all participants and tutors. The hard outcomes
included all adult participants passing the national numeracy test and children
increasing their proficiency in numeracy. Participants said they enjoyed the sessions
and now had much more confidence in their numeracy capabilities. The Norfolk
Family Learning Team was delighted with the success of the course and there is a
provisional booking for a repeat course next year on Tuesdays May-June, when we
are confident of recruiting more families.

Project based at Norwich Castle Museum and Art Gallery

9      Reminiscence in Cromer

A series of reminiscence sessions have been held for the elderly residents at
Benjamin Court, a Housing with Care scheme. This was a pilot to test the
effectiveness and popularity of this service. Reminiscence sessions involve using
museum objects that older people might have used or remember to encourage them
to talk about their past. As well as the sessions being enjoyable for the participants,
this is known to be a very effective form of therapy, especially amongst people who
might otherwise spend most of the day in silence. The evaluation was very positive
and the comments will inform future reminiscence sessions.

Project based at Cromer Museum

10     Home on the road: Gypsy Life Past and Present

This event has been developed in partnership with the Traveller Education Service.
The event is called Home on the road: Gypsy Life Past and Present and is a new and
exciting activity designed to increase knowledge, understanding and appreciation of
Travellers' and Gypsies' way of life. The event was piloted on September 20, 21, 27
and 28. The event was fully booked with 272 KS1/2 children over the four days.
This schools event will now form part of the main teaching programme at
Gressenhall Farm and Workhouse.

Project based at Gressenhall Farm and Workhouse
11    Mobiles Traveller Community Project

The Traveller Education Service working with Gressenhall Farm and Workhouse
commissioned an artist to work with young people from three Norfolk traveller
communities. The young people each produced model horses (a symbol of their
community and a theme they chose themselves). The best of these were selected to
be worked up into a life-size sculpture. The completed sculpture will be installed
outside the admissions point to Gressenhall during the winter. It is called 'April's
horse'. All the original models will form a long-term display at Gressenhall.

Stuart Gillis, Breckland Area Museums Officer, NMAS, said "(The project) developed
a really productive relationship with the Traveller Education Service. (They) have
now started to use us as a venue for bringing some of the harder to reach children.
This has also been excellent. It's all good argument for 'diversity' because there is
such a strong sense of support for this project coming through our staff."

Project based at Gressenhall Farm and Workhouse

12    Creative Change Project

King’s Lynn’s Community Outreach Officer was asked to lead a day workshop in an
artist-led project for a group of 11 young people who have been deemed likely to
drop out of school. The young people all live in the South Lynn area and are a
mixture of Polish, Latvian, Lithuanian and English travellers.

The day was spent exploring the history of South Lynn looking at crimes, maritime
activity, whaling, pilgrimage and the town’s long history of welcoming international
settlers. This focussed on the trading links with the Baltic and Low Countries. The
day included a visit to both Lynn Museums where the young people took a number of
photographs, which are being used to inform their continuing artwork.

It is hoped to develop a temporary exhibition at the Lynn Museum showing how the
photographs taken by the young people have helped to create pieces of artwork.

Project based at the Lynn Museums

13    Our Town

This project will engage local communities of Great Yarmouth, one of the most
deprived areas in our region with a high number of residents in the poorer economic
groups, asylum seekers and refugees, in the recording, collecting and displaying the
material culture and memories of the 20th century, and in particular, post World War
II life. This will involve existing and new museum staff going out and working in the
community, engaging people in activities such as oral history and contemporary
museum collecting, and encouraging people to use their local museums.

Renaissance funding will be used as match funding for a Your Heritage bid to HLF.

Project based at Time and Tide
14    Outreach in King’s Lynn

The HLF-funded Community Outreach project started in April 2005. Up to the end of
August 2006 4,081 adults and children had participated in 84 events run across West

During February half term 2006, 75 children & 47 adults participated in the Whales
and Sea Monsters craft event for arranged by the Community Outreach Officer in
King’s Lynn’s Town Hall, working in partnership with the borough council. During the
Easter school holidays 2006 the Community Outreach Officer organised a
programme of events for children in the Lynn Museum and at a range of rural
community venues across West Norfolk. There were over 200 participants for the
seven events.

The Community Outreach Officer also ran a programme of summer outreach events.
Over 20 sessions were run in rural and urban communities around West Norfolk
including a number based in village halls. Attendances were very good and both
children and adults enjoyed a range of craft-based activities including: Egyptian Book
of the Dead; Mosaic Magic; King John’s Treasure; Madhatters Hats & Helmets;
Beaks & Claws; Dinosaur Mosaics & Green Men of the Marshes.

Project based at the Lynn Museum

15    Raising awareness of archaeology

Following the success of several excellent joint events by Norfolk Landscape
Archaeology (NLA) and Gressenhall Farm and Workhouse it was decided to host an
Archaeology Week at Gressenhall during the 2006 school summer holidays to raise
the profile of the work of NLA amongst the public.

Amongst the many activities conducted during the week one of the most popular was
on Roman Food. This was based on a paper resource already developed by NLA.
A handout on archaeological evidence from Norfolk for Roman food had been
created several years ago. To bring the activity to life several of the recipes were
cooked on the farm by Annette (Gressenhall volunteer) during Archaeology Week.

The public enjoyed the opportunity to see and smell Roman recipes at first hand.
Annette also raised awareness of the Norfolk Historic Environment Record by
directing people to the NHER to find out more about their local archaeology. To
reinforce the experience, a series of ‘fascinating facts’ about Roman cooking derived
from the original paper resource and details about the NHER were left on tables in
the café.

Project based at Norfolk Landscape Archaeology/Gressenhall Farm and Workhouse

16    Looked After Children

Following the success of last year's offer of free admission for Looked After Children,
NMAS is repeating the offer again this year. We have mailed over 500 foster care
families and care homes across Norfolk and over 50% have replied to request free
admission vouchers. The vouchers give free admission to all our museums, for the
family or group. In addition to the mailing we are also raising awareness of this offer
by supporting a library service promotion to Looked After Children.

Project based at NMAS

17      The Cinder Project

The Cinder Project is a charity that works with children that have been subject to or
have witnessed domestic violence. The King’s Lynn Community Outreach Officer
organised a session in Sandringham woods that linked the Lynn Museums’ natural
history collections, traditional folk law and the environmental history of the area. The
aim of the session was to use the above elements to inspire imagination and creative

The group focussed on developing ‘journey sticks’ as used by Aborigines. These are
basically sticks onto which the children stick, tape or tie objects that they find as they
are walking through the woods. Each object is a stimulus for a part of a story, which
they will tell at the end of the journey. For example, a feather could be used to
represent ‘a giant bird that swooped down from the trees’. The children were
encouraged to take Polaroid photographs of trees and other objects, such as the
sculptures that lined the path.

The activity day was very well received and it is hoped to develop the subject matter
to include more mythology and beliefs from past British cultures such as the Anglo-
Saxons and Vikings.

Project based at the Lynn Museums

20      "Teen Ages"

The aims of this project are to:
• increase understanding amongst young people in Broadland of what it was like to
   be a teenager in and around Norwich in the 1950s
• build greater empathy between older people and young people, so that the old do not
   see the young as so intimidating out on the street, and the young are more aware that
   they can seem threatening without meaning to
•    show how inter-generational projects could help reduce the fear of crime amongst
     older people elsewhere in Norfolk
This is a collaborative project with the Norfolk Arts Partnership (a three-year
collaboration between Norfolk’s local authorities and Arts Council England, East).
NAP successfully applied to the Heritage Lottery Fund for additional funding for this
project in Broadland. The first two full days were held at the Castle at October half
term and included a visit to Carrow House to look at the 1950s and 1960s clothes.

The project will create a small touring exhibition on teenage culture in Norfolk over
the past fifty years. The exhibition will be researched and developed by a group of 10
young people from the urban fringe of Norwich, working with: education staff and
collections from Norfolk Museums and Archaeology Service; a group of 10 older
people from the generation that invented teenage culture in the 1950s; and
professional artists and a designer. The exhibition will show how teenage fashion,
music, gadgets and use of leisure time have changed over the past five decades. It
will include original artefacts and oral history recordings (made by the group). The
finished exhibition will tour fifteen community venues in Broadland, particularly local
schools, in 2007.

Project based at Norwich Castle Museum & Art Gallery and Carrow House Costume
& Textiles Study Centre

21     The Feast of Fenland Project

The Greater Fens Museums Partnership has launched the Feast of Fenland Project,
a travelling exhibition and outreach programme centred on food, past, present and
future. The project will aim to improve access to, and awareness of museum
collections and services in the Fens. The exhibition will be supported by outreach
activities targeted at a range of audiences including young people, migrant workers
and older people living in the Fens. The project will also offer a skills-sharing
programme for staff and volunteers at partner Museums. The exhibition opens 3rd
March 2007 at Wisbech Museum.

The Greater Fens Museums Partnership is led by NMAS, lead partner for the East of
England Museum Hub, and extends across county and regional boundaries to
include Museums from Chatteris, Spalding, Ely, King’s Lynn, March, Peterborough,
Ramsey, Whittlesey and Wisbech. The partnership is also supported by the East
Midlands Hub.

Project based at the Lynn Museum

22     Norfolk Heritage Explorer

This project is publishing Norfolk’s Historic Environment Record online. The record
contains over 50,000 records of archaeological sites, finds and buildings from the
county. By publishing the computerised part of the archive online this information will
be available to a much wider section of the community than previously. The new
website will also showcase the history of cultural diversity in Norfolk, for example by
considering the Strangers community in Norwich, the Dutch drainage of the fens and
by highlighting multicultural finds from Norfolk (like Egyptian, Portuguese,
Scandinavian and Dutch objects). The Outreach and Education Officer is also
actively working with the travelling community, local diversity officers and volunteers
to involve Norfolk’s communities in their heritage.

Project based at Norfolk Landscape Archaeology
                                                                             Annex 2

                     Lynn Museum Development Project

Summary of the draft report produced by Applejuice consulting as a long-
          term case study for the HLF Social Impact Survey

Project Aim

The project aims to improve physical and intellectual access to Lynn Museum
collections, to broaden the Museum’s audience and develop new audiences and
to contribute towards community and economic development.


Project Activities

•   Repairing and improving the fabric of the building, improving physical access
    to the museum collections, and enhancing the display and interpretation.

•   Appointment of a Community Outreach Officer who has been encouraging
    involvement in heritage and developing new audiences by taking museum
    collections into communities across west Norfolk and increasingly
    encouraging those audiences to access the collections in the museum.

•   An extensive range of community focused activities have been delivered in a
    variety of venues including village halls and community centres as well as
    within the Town House Museum in Kings Lynn and the Lynn Museum since it
    re-opened to the public. Project outreach activities have been successfully
    targeted at disadvantaged and often isolated communities building on
    partnerships and outreach activity developed during the first year of project

•   New displays are being developed within the museum to improve access to
    collections including items reflecting the area’s maritime and industrial history.
    Interpretation of exhibits is being improved and will enhance the quality of the
    visitor experience. New ideas for displaying artefacts and information are
    being tested during 2006 and museum visitors have been invited to give their
    views. A new exhibition has been mounted, The Changing Face of Lynn,
    which charts the history of King’s Lynn over the last 200 years. The
    refurbishment work will enable a series of major new displays to be mounted
    during 2007 including the West Norfolk Story, which will include part of the
    internationally significant 4,000 year old Holme timber circle, ‘Seahenge’.

Strong partnerships have been key to the successful delivery of the project.
Partnerships have been developed with a wide range of local community based
organisations and groups and have helped to reach and involve target groups
including young people, people with mental health issues and learning difficulties
and minority ethnic communities during the past year. Joint events have been
organised with a number of organisations such as the PCT and Aspergers

The Community Outreach Officer has continued to strengthen partnerships
developed during the first year of the project and to work with new partner


Who Participates and How?

The project has a clear commitment to engage with non-traditional museum
audiences. The target audiences include:

•   people living in isolated rural communities
•   people living in disadvantaged urban areas
•   under 5’s and young mothers
•   adolescents
•   elderly people including those using day or residential care facilities
•   local schools not currently using museum services
•   adults on low incomes
•   adults with basic skills needs
•   asylum seekers
•   ethnic minority communities
•   disabled people not currently using museum services
•   residents of Holme parish (Seahenge)
•   regional/national archaeological groups (Seahenge)
•   further education archaeology students (Seahenge)

The Community Outreach Officer has been successful in targeting these different
communities and has increased the range of target groups being engaged with
during the second year of delivery. For example there has been an influx of
asylum seekers to the area, along with groups of migrant workers primarily from
Eastern Europe. Working with the local Chinese community an exhibition was
organised that celebrated the Chinese cultural contribution to British culture. The
exhibition included Chinese artefacts from Norwich Castle Study Centre and was
displayed in the museum foyer and in Gaywood Library, which serves an area
with a relatively high concentration of Chinese residents. The exhibition is
currently on tour around museums and libraries.

Over the three years the Community Outreach Officer will be in post, it is
estimated that in excess of 3,000 people will have participated in project activities
including 800 teenagers and 500 adults. On average 20 children participate in
the outreach sessions held in villages and community venues and the sessions
held at the museum. Approximately 12-15 children participate in the activity
sessions held in the museum on Saturdays.


Benefits to Individuals

Increase in Knowledge and Understanding of Heritage

The project activities have been designed to increase understanding through
access to the museum collections. For example a series of children’s activities
have used items from the collections to support learning.

“The children were really excited to hold real fossils and learn about prehistoric
sea creatures” Mother attending activity

Initial sessions have been held in community venues with follow-up sessions
being held at Lynn Museum since it re-opened. The aim has been to encourage
people to visit the museum collections and increase their knowledge. Transport
has been provided to overcome a potential barrier to access as many
participants live in remote areas, have low incomes and limited access to

“We went to a dinosaur event at Gayton Village Hall which we heard about
through a leaflet from school. The children enjoyed it so much we went to
another event at the museum and have tried to go to as many sessions as we
can as they have been fantastic”. Mother attending activity

Access to artefacts found locally have been important in increasing knowledge of
local history. Different cultures and localities have been compared, for example
at an Egyptian event, enabling participants to learn about cultural heritage and
local history.

“I got to hold a real dinosaur in a piece of red chalk from Hunstanton. It was
awesome!” 8 year old attending activity

The activity themes have been chosen to link with the national curriculum and
support learning in schools, for example school visits were arranged for Egyptian
activity sessions. Items from the collections have been used in reminiscence
sessions for elders, for example in care homes or local community venues, and
these sessions play an important part in supporting older people in the

Enjoyment, Inspiration and Creativity

Children and families taking part in a range of activities had clearly enjoyed
themselves and gave very positive feedback.

“The boys are really excited when I tell them we are coming to the museum”.
Father attending activity

Children’s activities and events held during the holidays and at weekends inspire
creative activities such as making dinosaurs, Egyptian mummies, mask making,
mosaics, pottery, jewellery making and have included storytelling and drama

“My son loves wildlife and watches wildlife programmes on TV. He has been
fascinated to see the birds and to find out about them, how they move and what
they eat and is thrilled with the mask he made”. Mother attending activity

Development of Personal Skills and Capabilities

Participants in project activities have improved different skills including creative
skills, for example participants in a Viking and Saxon event made items of

The project has also enhanced social skills and confidence. Many participants
are from isolated communities and are socially and economically disadvantaged
and the outreach activities have brought people together, for example young
mothers, to take part in enjoyable activities.

Young people have been encouraged to develop their listening skills and
research skills, and to explore the museum collections.

Attitudes and Values

Parents and carers reported that children had improved their confidence and self
esteem as a result of participating in activities.

“She is very proud of the things she has made and they take pride of place in her
room”. Mother attending event

Children talked about being inspired by participating in events.
“I want to be an archaeologist”. 8 year old attending activity

Change in Activity, Behaviour, Progression

Children that had taken part in activities were very keen to take part in further
activities and the number of visits to the museum has increased as a result of the
project activities.

“I haven’t been here since I was at school but we will definitely be coming again”.
Mother attending activity

“I love taking the children to the museum. As a family we have visited a museum
in Wales and a coal mining museum in Sheffield. I want us to learn about the
world around us”. Mother attending activity

Many people visited the museum for the first time after taking part in a
community event, for example during Archaeology Week events were held in
Sheldon and Denver with a follow-up session at the museum and most of those
attending stated that it was the first time they had visited the museum.

“After coming to a fossil event, my son has been digging up the garden trying to
find fossils”. Mother attending activity

Benefits to Communities

Providing Community Focus

The refurbishment of the museum has been an important element of
regeneration activity in King’s Lynn. The museum occupies a Grade ll listed
building in the centre of the town and is an important local landmark. The
improvements in displays and interpretation of exhibits are already raising the
profile of the museum locally and local people have been very positive about the

“I think the building is a lot nicer to visit”. Mother attending activity

The success of the outreach activities has brought people from diverse
backgrounds into the museum from across a wide area of west Norfolk.

Social Cohesion

The activities have been useful in bringing different groups and communities

“We came with some other people from our village and it was really nice to do
the activities together”. 10 year old girl participating in activity
“When I came to the UK and moved to Norfolk I visited the museum because I
wanted to find out about the area and it was really useful. I come here quite often
now and my children have learnt a lot about their new home”. Mother attending

Activity sessions held in Barroway Drove have been particularly well attended
and brought two parts of the village together through a shared activity.

Improved Intergenerational Links

The project activities have brought families together to enjoy themselves and
learn about heritage. Parents are encouraged to work with their children,
particularly younger children, in the creative sessions.

Social Inclusion

The Community Outreach Officer has been very successful in engaging with
disadvantaged communities and this was a key aim of the project. Kings Lynn
and west Norfolk include areas of deprivation and there are a number of
particular groups and communities that experience exclusion. The Community
Outreach Officer has been holding events in rural isolated villages in the Fens
and targeting groups including young people, teenagers, pre school children and
families living in deprived wards, as in the first year of project delivery and during
the second year has been successful in bringing these communities into the
museum in Kings Lynn. For example links have been made with a charity
supporting victims of domestic violence and their children. At least 30 different
children, in small groups, have participated in a number of the museum’s
children’s activities. After the sessions the children visit the museum to look at
the collections.

“The children have really enjoyed their visits to take part in the activities and
would not normally have opportunities like this. It is a real treat and they have got
a lot out of it”. Care worker

Young mothers, young people at risk of exclusion and members of minority
ethnic communities and disabled people have all benefited from participating in
outreach activities.

Strengthened Local Organisations

The refurbishment of the museum and the provision of high quality children’s
activities delivered on an outreach basis have strengthened partnerships with a
number of local organisations and agencies and have raised the profile of the
museum further during the past year.

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