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Lloyd s List lays claim to being the oldest by pluggtwo

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									Lloyd’s List lays claim to being the oldest daily newspaper in the world. It was founded in
1734 as a news sheet for customers of the Lloyd’s Coffee House in London.

In its early days, the newspaper provided, as its name implies, a list of ships and their
movements, together with stock market and other prices. Insurance underwriters,
merchants and shipowners would visit Lloyd’s to discuss business and find out how their
ventures were progressing. In modern parlance, Lloyd’s List was an added-value service
designed to keep the customers flocking back to the coffee house.

It worked. Lloyd’s grew into an international insurance market with particular expertise in
marine matters and out of Lloyd’s List arose a specialised publishing and intelligence
operation, serving the maritime industry worldwide.

Today’s Lloyd’s List is read in over 100 countries and is renowned for its editorial accuracy
and integrity. The traditional list of shipping movements is still there, together with
information about maritime casualties and other market sensitive events, and the unique
global network of Lloyd’s Agents continues to supply us with intelligence. But there is
much more.

Lloyd’s List itself operates a network of experienced and knowledgeable reporters who
are dedicated to providing our readers with the most up-to-date news coverage possible.
There are correspondents in Japan, Hong Kong, Singapore, Australia, South Africa, Brazil
and, of course, North America. And in Europe, we have correspondents covering Greece,
Norway, Denmark, Germany, France, Italy, the Netherlands and Spain in addition to over
20 editorial staff at our headquarters in London - which is still the maritime world’s largest
information hub.

No other publication covers the range of marine activities in as much depth as Lloyd’s List
on a daily basis. From containers to dry cargo and tankers, from shipbuilding to marine
insurance and law, we have experts in every field. Lloyd’s List is available on the internet,
giving readers the ability to access its news service only a few hours after the articles are
written. Importantly, our readers know they can rely on Lloyd’s List to provide honest,
accurate, unbiased and well-informed coverage of their business.




Lloyd's is the trademark of the Society incorporated by the Lloyd's Act 1871 by the name of ''Lloyd's''
CONTENT
With the ever-increasing pressure on today’s maritime professional to absorb more
information in less time, Lloyd’s List gives all the information needed in one clearly-
presented editorial package.

Shipping Coverage - the Tanker and Dry Bulk markets, award-winning Liner Shipping
coverage, the specialist trades (gas carriers etc) and Passenger Shipping - the vibrant
Cruise and Ferry sectors which have grown so rapidly in recent times.

Freight and Logistics - with the growth of supply chain management, Lloyd’s List has
expanded its coverage, increasing the newspaper’s appeal to Shippers and Forwarders.
Our established Ports coverage also provides news ranging from port privatisation through
to labour disputes.

Technical Coverage - dedicated pages on Shipbuilding, Technology and Shiprepair &
Conversion - from regulation through to pricing, including contracts round-ups and
features on the biggest jobs, plus the latest product technology news.

Information & Data - four pages daily on Casualty reporting - marine casualties and
accidents, disputes & fires etc and, of course, Shipping Movements.

Shipping Market Intelligence - with the international spot and charter markets covered
daily, including detailed fixture listings & freight rates from the dry cargo and tanker trades,
plus the full range of freight rate indexes from the Baltic Exchange and leading shipbrokers
and a monthly report on chartering activity from the containership market.

Also - Maritime Insurance - Owners still rely on Lloyd’s List for P&I and Hull &
Machinery updates, Business and Finance - comprehensive coverage, including financial
results of the maritime, oil, insurance and transport industries, Regulation and Law - the
latest reforms, whether from the IMO or any number of maritime nation states plus the
latest cases and judgements in the weekly Law Pages.
And . . . all the regular columns from familiar and respected commentators on the
maritime world.

Lloyd’s List 7 Days - launched to great acclaim in May 1999, this tabloid edition of the
newspaper appears every Saturday, with an increasingly popular round-up of key news
stories, quotes of the week, a preview of coming events and a host of regular features and,
of course, our core news and casualty reports.

Special Reports and Supplements - Over 200 special reports and colour magazines are
included in Lloyd’s List each year. Country, trade and business reports are valued by our
readers and kept as sources of reference.
Lloyd’s List also publishes a limited number of reports and Supplements for major
companies and organisations. Whether you are promoting a product or service launch or
celebrating a milestone achievement, why not let the world know through the pages of
Lloyd’s List.
 10,020                    AVERAGE NET CIRCULATION JAN – DEC ’99

 Publisher’s Statement:            already has over 670 paid subscribers to its site, a
 number which has grown every month since its launch.

 Early in 1999 The Marketworld Partnership, an independent market research company,
 conducted an extensive survey on behalf of Lloyd’s List. Contacting the Lloyd’s List
 audience by mailshot, telephone questionnaires and focus groups (voluntarily attended by
 an international group of maritime business people) the survey produced many impressive
 facts about our readership. Some examples follow:




 GEOGRAPHICAL DISTRIBUTION
                     NORTHERN
                    EUROPE 19%

  NORTH                   UK 45%                       SCANDINAVIA 9%
 AMERICA
    4.5%




                         CENTRAL
                      EUROPE 13%

                                                                             ASIA 5%




        CENTRAL &
 SOUTH AMERICA 1%                                      MIDDLE
                                                       EAST 3%

                                                     AFRICA 0.5%


                                                                   Readership: 55,000


 TRADING REGIONS
                     EUROPE 63.1%
 NORTH
AMERICA
  38.5%                                                            RUSSIA 27.2%




                                                                         NORTH
                                                                         ASIA 25.6%
                       MED 39.5%
                                                                         SOUTH EAST
                                                                         ASIA 31.9%
     CENTRAL
AMERICA 26.9%                                                           INDIAN
                                                                        SUBCONTINENT
                                                                        26.9%
         SOUTH
   AMERICA 31.9%

                                              AUSTRALASIA
                          AFRICA 33.6%              25.6%
JOB TITLE                                             TRADE TYPE




        29.2% DIRECTOR/PARTNER/                                36.3% DRY BULK
        OWNER/PRESIDENT
        29.9% SENIOR MANAGEMENT                                32.2% LINER/CONTAINERS

        19.6% MIDDLE MANAGEMENT                                26.3% TANKERS

        5.7% JUNIOR MANAGEMENT                                 21.8% SPECIALISED TONNAGE

        15.6% OTHER                                            19.3% REEFER
                                                               14.1% PASSENGER SHIPPING
   82% of readers are under 54 years of age
                                                               13.7% VEHICLE CARRIERS


SECTIONS READ
                                           0%   20%     40%         60%     80%    100%
                                  NEWS
                       SPECIAL REPORTS
                               FEATURES
                    PEOPLE AND PLACES
                              COMMENT
              MICHAEL GREY'S COMMENT
                MAGAZINE SUPPLEMENTS
                                   LAW
                  SHIPPING MOVEMENTS
                              SHIPSALES
                            PORTS PAGE
   SHIPBUILDING AND MARINE EQUIPMENT
                            DRY CARGO
                          RECRUITMENT
                                     P&I
                             SHIPREPAIR
                         BOOK REVIEWS
                                    IMO
                           CURRENCIES
      CRUISE/PASSENGER SHIPPING/RO-RO
                               WEATHER
                                                               READER
                   TANKER CHARTERING
                             PORTRAITS
                                                               LOYALTY
                       QUARTER POINTS
                 SUPPORT VESSEL FOCUS
                               BUNKERS
                                                               75% of readers have read
                          SHARE PRICES                         Lloyd’s List for over 5 years with
                               AVIATION
                         DTI TRADEFAX                          over 50% having read the
               GAS CARRIER CHARTERING                          newspaper for 10 years or more.



INDUSTRY SECTOR
                                           0%   5%    10%     15%     20%    25%   30%
                 SHIPOWNING/OPERATING
                        SHIP CHARTERING
                       SHIPMANAGEMENT
                        SHIPPING AGENCY
                            SHIPBROKING
                    PORTS/PORT SERVICES
           TRANSPORT/LOGISTICS/FREIGHT
                           CONSULTANCY
                              INSURANCE
     EQUIPMENT MANUFACTURER/SUPPLIER
                SHIPBUILDING/SHIPREPAIR
    FINANCE/BANKING/FINANCIAL SERVICES
      OFFSHORE OIL SERVICES/ENGINEERING
                          LEGAL SERVICES
      IMPORT/EXPORT/TRADE/COMMODITIES
                    EDUCATION TRAINING
OIL & GAS EXPLORATION AND PRODUCTION
                            GOVERNMENT
                      TOWAGE & SALVAGE
               INTEGRATED OIL COMPANY
                  IT SERVICES/SOLUTIONS
              DOWNSTREAM OIL/TRADING
                    TRADE ASSOCIATIONS
LLOYD’S LIST CLASSIFIED
By building a reputation as the most effective ‘marketplace’ in the maritime industry, the
Classified section has two main areas of interest to the readers of Lloyd’s List.

The General Classified section has been proven to produce the most effective results in
respect of legal and non-legal notices, vessel arrests, announcements, vessel sales and
purchases, auctions, tenders, products and services, business opportunities, and other
special features. This is because Lloyd’s List readers are senior decision-makers, so you
can be certain of reaching the right target market audience.

Lloyd’s List is the leading maritime publication for recruitment with 38% of our readers
regularly turning to the recruitment pages each Tuesday and Thursday. By advertising in
the Lloyd’s List recruitment pages you can ensure that you generate the highest number
of quality candidates with the relevant technical skills.




Lloyd’s List has been available in electronic format on the internet for several years and
has succeeded in growing subscriptions rapidly. To build on this achievement and offer
customers even more value, we have created the new lloydslist.com site. The site offers
an expanded portfolio of free and subscriber services, including up to the minute news
provided by our network of international correspondents.

In the free area, visitors can access the maritime industry’s best online recruitment
service, Maritime Moves, plus our electronic Marine Equipment Guide and Lloyd’s List
Exchange, a marketplace for goods and services. News briefs and other free information
pages are guaranteed to drive traffic through the site.

The full Lloyd’s List news and intelligence services together with our unbeatable news and
casualty information archives are available to subscribers. Our news channels and site
search facilities make it easy to find the stories you want with the minimum of effort, or
you can browse through the pages of the electronic newspaper to see what you’ve missed.

In addition, lloydslist.com plays host to a wide range of electronic maritime products provided
by the Informa group. Users can connect to MRC credit reporting and analysis, Liner Shipping
Network, and our SeaRules and SeaSearcher products, without leaving the site.


TO SUBSCRIBE
For further information on subscribing to the Lloyd’s List package please contact us on:
Tel: + 44 (0) 20 7553 1811
Fax: + 44 (0) 20 7553 1105
E-mail: salesenquiries@lloydslist.com
Or visit us on the web at www.lloydslist.com

								
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