Lloyd’s List lays claim to being the oldest daily newspaper in the world. It was founded in
1734 as a news sheet for customers of the Lloyd’s Coffee House in London.
In its early days, the newspaper provided, as its name implies, a list of ships and their
movements, together with stock market and other prices. Insurance underwriters,
merchants and shipowners would visit Lloyd’s to discuss business and find out how their
ventures were progressing. In modern parlance, Lloyd’s List was an added-value service
designed to keep the customers flocking back to the coffee house.
It worked. Lloyd’s grew into an international insurance market with particular expertise in
marine matters and out of Lloyd’s List arose a specialised publishing and intelligence
operation, serving the maritime industry worldwide.
Today’s Lloyd’s List is read in over 100 countries and is renowned for its editorial accuracy
and integrity. The traditional list of shipping movements is still there, together with
information about maritime casualties and other market sensitive events, and the unique
global network of Lloyd’s Agents continues to supply us with intelligence. But there is
Lloyd’s List itself operates a network of experienced and knowledgeable reporters who
are dedicated to providing our readers with the most up-to-date news coverage possible.
There are correspondents in Japan, Hong Kong, Singapore, Australia, South Africa, Brazil
and, of course, North America. And in Europe, we have correspondents covering Greece,
Norway, Denmark, Germany, France, Italy, the Netherlands and Spain in addition to over
20 editorial staff at our headquarters in London - which is still the maritime world’s largest
No other publication covers the range of marine activities in as much depth as Lloyd’s List
on a daily basis. From containers to dry cargo and tankers, from shipbuilding to marine
insurance and law, we have experts in every field. Lloyd’s List is available on the internet,
giving readers the ability to access its news service only a few hours after the articles are
written. Importantly, our readers know they can rely on Lloyd’s List to provide honest,
accurate, unbiased and well-informed coverage of their business.
Lloyd's is the trademark of the Society incorporated by the Lloyd's Act 1871 by the name of ''Lloyd's''
With the ever-increasing pressure on today’s maritime professional to absorb more
information in less time, Lloyd’s List gives all the information needed in one clearly-
presented editorial package.
Shipping Coverage - the Tanker and Dry Bulk markets, award-winning Liner Shipping
coverage, the specialist trades (gas carriers etc) and Passenger Shipping - the vibrant
Cruise and Ferry sectors which have grown so rapidly in recent times.
Freight and Logistics - with the growth of supply chain management, Lloyd’s List has
expanded its coverage, increasing the newspaper’s appeal to Shippers and Forwarders.
Our established Ports coverage also provides news ranging from port privatisation through
to labour disputes.
Technical Coverage - dedicated pages on Shipbuilding, Technology and Shiprepair &
Conversion - from regulation through to pricing, including contracts round-ups and
features on the biggest jobs, plus the latest product technology news.
Information & Data - four pages daily on Casualty reporting - marine casualties and
accidents, disputes & fires etc and, of course, Shipping Movements.
Shipping Market Intelligence - with the international spot and charter markets covered
daily, including detailed fixture listings & freight rates from the dry cargo and tanker trades,
plus the full range of freight rate indexes from the Baltic Exchange and leading shipbrokers
and a monthly report on chartering activity from the containership market.
Also - Maritime Insurance - Owners still rely on Lloyd’s List for P&I and Hull &
Machinery updates, Business and Finance - comprehensive coverage, including financial
results of the maritime, oil, insurance and transport industries, Regulation and Law - the
latest reforms, whether from the IMO or any number of maritime nation states plus the
latest cases and judgements in the weekly Law Pages.
And . . . all the regular columns from familiar and respected commentators on the
Lloyd’s List 7 Days - launched to great acclaim in May 1999, this tabloid edition of the
newspaper appears every Saturday, with an increasingly popular round-up of key news
stories, quotes of the week, a preview of coming events and a host of regular features and,
of course, our core news and casualty reports.
Special Reports and Supplements - Over 200 special reports and colour magazines are
included in Lloyd’s List each year. Country, trade and business reports are valued by our
readers and kept as sources of reference.
Lloyd’s List also publishes a limited number of reports and Supplements for major
companies and organisations. Whether you are promoting a product or service launch or
celebrating a milestone achievement, why not let the world know through the pages of
10,020 AVERAGE NET CIRCULATION JAN – DEC ’99
Publisher’s Statement: already has over 670 paid subscribers to its site, a
number which has grown every month since its launch.
Early in 1999 The Marketworld Partnership, an independent market research company,
conducted an extensive survey on behalf of Lloyd’s List. Contacting the Lloyd’s List
audience by mailshot, telephone questionnaires and focus groups (voluntarily attended by
an international group of maritime business people) the survey produced many impressive
facts about our readership. Some examples follow:
NORTH UK 45% SCANDINAVIA 9%
SOUTH AMERICA 1% MIDDLE
38.5% RUSSIA 27.2%
AMERICA 26.9% INDIAN
AFRICA 33.6% 25.6%
JOB TITLE TRADE TYPE
29.2% DIRECTOR/PARTNER/ 36.3% DRY BULK
29.9% SENIOR MANAGEMENT 32.2% LINER/CONTAINERS
19.6% MIDDLE MANAGEMENT 26.3% TANKERS
5.7% JUNIOR MANAGEMENT 21.8% SPECIALISED TONNAGE
15.6% OTHER 19.3% REEFER
14.1% PASSENGER SHIPPING
82% of readers are under 54 years of age
13.7% VEHICLE CARRIERS
0% 20% 40% 60% 80% 100%
PEOPLE AND PLACES
MICHAEL GREY'S COMMENT
SHIPBUILDING AND MARINE EQUIPMENT
SUPPORT VESSEL FOCUS
75% of readers have read
SHARE PRICES Lloyd’s List for over 5 years with
DTI TRADEFAX over 50% having read the
GAS CARRIER CHARTERING newspaper for 10 years or more.
0% 5% 10% 15% 20% 25% 30%
OFFSHORE OIL SERVICES/ENGINEERING
OIL & GAS EXPLORATION AND PRODUCTION
TOWAGE & SALVAGE
INTEGRATED OIL COMPANY
LLOYD’S LIST CLASSIFIED
By building a reputation as the most effective ‘marketplace’ in the maritime industry, the
Classified section has two main areas of interest to the readers of Lloyd’s List.
The General Classified section has been proven to produce the most effective results in
respect of legal and non-legal notices, vessel arrests, announcements, vessel sales and
purchases, auctions, tenders, products and services, business opportunities, and other
special features. This is because Lloyd’s List readers are senior decision-makers, so you
can be certain of reaching the right target market audience.
Lloyd’s List is the leading maritime publication for recruitment with 38% of our readers
regularly turning to the recruitment pages each Tuesday and Thursday. By advertising in
the Lloyd’s List recruitment pages you can ensure that you generate the highest number
of quality candidates with the relevant technical skills.
Lloyd’s List has been available in electronic format on the internet for several years and
has succeeded in growing subscriptions rapidly. To build on this achievement and offer
customers even more value, we have created the new lloydslist.com site. The site offers
an expanded portfolio of free and subscriber services, including up to the minute news
provided by our network of international correspondents.
In the free area, visitors can access the maritime industry’s best online recruitment
service, Maritime Moves, plus our electronic Marine Equipment Guide and Lloyd’s List
Exchange, a marketplace for goods and services. News briefs and other free information
pages are guaranteed to drive traffic through the site.
The full Lloyd’s List news and intelligence services together with our unbeatable news and
casualty information archives are available to subscribers. Our news channels and site
search facilities make it easy to find the stories you want with the minimum of effort, or
you can browse through the pages of the electronic newspaper to see what you’ve missed.
In addition, lloydslist.com plays host to a wide range of electronic maritime products provided
by the Informa group. Users can connect to MRC credit reporting and analysis, Liner Shipping
Network, and our SeaRules and SeaSearcher products, without leaving the site.
For further information on subscribing to the Lloyd’s List package please contact us on:
Tel: + 44 (0) 20 7553 1811
Fax: + 44 (0) 20 7553 1105
Or visit us on the web at www.lloydslist.com