EXECUTIVE CERTIFICATE IN EVENT MANAGEMENT
VU: CENTRE FOR TOURISM AND SERVICES RESEARCH UTS: AUSTRALIAN CENTRE FOR EVENT MANAGEMENT
EXECUTIVE CERTIFICATE IN EVENT MANAGEMENT
BUILD YOUR CAREER IN THE EXCITING WORLD OF VICTORIAN EVENTS…. Victoria is a world leader in the creation and/or delivery of some of world’s most significant major events. Additionally, each year it plays host to hundreds of international and national sporting and business events. As its events industry grows and develops so too do the opportunities for people trained in the management of these many and varied corporate and public events. About the organizations behind the delivery of the program Victoria University Victoria University has built an international reputation in events education and research. The University is the most successful and established provider of hospitality and tourism tertiary education in Australia and is in the enviable position of having an alumni that make up Australia’s largest international network of hospitality and tourism professionals. It is the only higher education institution to have won (three times) the National Tourism Award for Excellence in Tourism and Education Training as well as being Victoria’s only foundation member of the prestigious International Centre for Excellence in Tourism and Hospitality Education. The University’s leading position in event management education is further supported by Victoria University’s Centre for Tourism and Services Research which ensures that events research stays at the industry’s cutting edge. The Centre also supports research students. Further information on Victoria University can be accessed via www.vu.edu.au The Australian Centre for Event Management, University of Technology, Sydney The Australian Centre for Event Management (ACEM), University of Technology, Sydney was founded just prior to the successful delivery of the Sydney 2000 Olympic Games. ACEM’s mission is to provide training/education, research and consultancy services to the event industry. Since its establishment, ACEM has become a world leader in the field of event management education, delivering training programs both within Australia (Brisbane, Melbourne, Alice Springs, Sydney and Perth) and internationally (London, Beijing, Edinburgh, Kuala Lumpur and Kuching). These programs range from Executive Development Programs to Masters Degrees in Event Management. ACEM’s success as a global leader in event management education is underpinned by its staff. Their experience spans both the areas of corporate and public event management, with events they have conducted ranging in scale from the opening and closing ceremonies of the Olympic Games to product launches and association conferences. To support its programs, ACEM has developed one of the fields most referred to texts: Festival and Special Event Management. This book (now in its third edition) has been translated into a number of languages including Chinese, Korean and Portugese. Additionally, ACEM acts to maintain its position at the leading edge of event management education through the conduct of a bi-annual international research conference. The next conference will be in Queensland, Australia in 2009. For further information regarding ACEM and its activities please refer to www.acem.uts.edu.au or e-mail your enquiry to acem@uts.edu.au. About the course The Executive Certificate in Event Management is a short course program (four days) designed to provide a foundation of key skills and knowledge associated with the creation and delivery of corporate (e.g. product launches, conferences, functions, fundraising events), private (e.g. parties, weddings) and public events (e.g. festivals, street parades, fairs and sporting events). Who is the course for? The program has been designed to both enhance the professional skill and knowledge base of those already employed within the event industry and to serve as a sound platform for people wishing to launch careers in the exciting and varied field of event management. Past graduates of this program have secured, or been successful in advancing their careers in, a variety of event related positions, including: corporate in-house event managers; festival organisers; conference/meeting planners; charity event coordinators; parade directors; wedding planners; special event organisers; government event planners/coordinators; sport event managers; hotel/resort/cruise ship based event coordinators; and exhibition organisers. What will participants learn? The focus of the Executive Certificate in Event Management is on developing an understanding of the theory and practice of creating and delivering various types of events. The course content is based on the results of an extensive survey of event management professionals. All students who undertake the program will receive a jointly badged Certificate from Victoria University and the Australian Centre for Event Management, University of Technology, Sydney acknowledging their participation. The program for the four day course is given below. How will the course be delivered? The program will be delivered by employing a mix of lectures, class exercises and case studies over a four day period commencing at 9am and finishing at 5.00pm. Orientation/networking evening A compulsory orientation/networking evening will be held the night before the program commences between 6.30 – 8.30pm. When will the course take place? Dates for this program are the 17th -20th November 2008.
EXECUTIVE CERTIFICATE IN EVENT MANAGEMENT PROGRAM
DAY 1 Introduction > Introduction to the event planning process > Introduction to the event ‘industry’ Event initiation and the event planning context DAY 2 Planning (cont.) > Operational planning - budgets DAY 3 Planning (cont.) > Operational planning - suppliers > Operational planning – marketing DAY 4 Implementation > Gantt Charts > Schedules, checklists and running sheets > The role of the event manual Monitoring, control, shutdown, evaluation and knowledge management > Operational planning -human resources > Operational planning – marketing (cont.) > Event monitoring and control tools > Event shutdown tasks > Event evaluation processes and tools > Event knowledge management The event management process in operation – case study > Bidding/responding to client briefs/ tenders > Creating the event concept Planning > Event work breakdown structures > Establishing event resource needs > Organisational structures for events > Operational planning -theming, performance and staging > Operational planning – risk management > Operational planning - venue/site selection and layout > Operational planning – sponsorship > Event case study
Completed enrolment forms need to be submitted a minimum of one week prior to the commencement of the course. Please note that enrolments cannot be processed without payment. Early enrolment is advised as places are limited. Who is teaching the course? Rob Harris, Director, Australian Centre for Event Management Rob is a Senior Lecturer and the Director, Australian Centre for Event Management, University of Technology, Sydney. Rob has been involved in event management training, education and curriculum development for over 10 years and was a foundation Director of the Festivals and Events Association of Australia. He has an international reputation as an event management educator having delivered programs through to Masters degree level in a variety of locations around the world including the United Kingdom, Malaysia, China and New Zealand, as well as throughout Australia. Rob is a co-author of the texts Festival and Special Event Management and the Regional Event Management Handbook, as well as a number of event related journal articles. He is on the editorial board of the international journal Event Management, and is the founder of the recently established Event Education and Research Network Australasia. Johnny Allen, Associate Director, Australian Centre for Event Management Johnny is the Foundation Director of the Australian Centre for Event Management and an adjunct lecturer at the School of Leisure, Sport and Tourism, University of Technology, Sydney. Johnny has over 30 years experience in the field of event management during which time he has been involved in the development and delivery of well over 1000, mainly public events ranging in scale from a few hundred people to large outdoor celebrations approaching 250,000 attendees. Prior to joining ACEM, Johnny was employed as Special Events Manager for Tourism NSW and Special Events Manager for the Darling Harbour Authority in Sydney. He is the patron of the Festival and Events Association of Australia (and the first person to be inducted into its Hall of Fame), a co-author of the texts Festival and Special Event Management and the Regional Event Management Handbook and a sought after consultant to both government and event management companies.
> Establishing event vision/ mission statements, goals and objectives > Contextual factors in event planning e.g. legal considerations
Program review > The event planning process – a review
How much does the course cost? The cost of the course is $1,890. This fee includes: > 4 days tuition; > all course materials and a copy of the text Festival and Special Event Management; > morning/afternoon tea and lunch on each day; and > networking/orientation function. Where is the course to be held? The course is being conducted at Victoria University, 300 Flinders Street, Melbourne. Who should I contact regarding this course? For more information about this program please direct your enquiry to:
Sharon Attwell Administrative Officer Centre for Tourism and Services Research Victoria University Tel: 03 9919 5349 Email: sharon.attwell@vu.edu.au How do I enrol? To enrol in this course, please photocopy and complete the enrolment form on the back of this brochure and forward it, together with payment and a brief summary of your work experience and qualifications to Sharon Attwell, Administrative Officer, Centre for Tourism and Services Research, Victoria University, PO Box 14428 Melbourne Victoria 8001.
EXECUTIVE CERTIFICATE IN EVENT MANAGEMENT - ENROLMENT FORM
This course fee is GST free. Fees are discounted by 10% if two or more staff attend the program from a single organisation. Please enrol by faxing this completed form to Sharon Attwell 03-9919 5278 or post with credit card details or cheque made payable to Victoria University to Centre for Tourism and Services Research, Victoria University PO Box 14428 Melbourne Victoria 8001. Payment must be received seven working days prior to course commencement.
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Please tick one of the following: By submitting my details toVictoria University I consent to the use of my data for course marketing purposes only. I understand that my details will not be supplied to any third parties. I do not wish to receive further course marketing information. Cancellation Policy: Registrants who wish to withdraw from the program will receive a 75% refund provided written notification is received no later than seven working days prior to course commencement. No refunds will be payable after this time. Organisations may substitute one staff member for another, however, the Course Administrator, Sharon Attwell, must be advised of this change as early as possible. Victoria University reserves the right to cancel this program. In the case of cancellation, fees paid will be fully refunded.
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UTS:MCU / JOB 12949 / AUGUST 2008 / UTS CRICOS CODE 00099F / IMAGES: COVER PHOTO COURTESY OF CITY OF SYDNEY. PHOTOGRAPHER: DAVID CLARE