Resume, Steve Smith, Research Consultant

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					                         Steve Smith PhD, MSc, BA (Hons)
                       95 Wodeland Avenue ▪ Guildford ▪ GU2 4LD ▪ England
                        +44 (0)7779 610004 ▪

                Behavioural and Market Research Consultant


An accomplished research consultant with thirteen years’ experience studying behaviour and
markets around new media, technologies, content and services, and of providing actionable
recommendations about strategy, product and service design, usability, marketing, branding, and

Extensive experience collaborating with multiple stakeholders, including senior decision makers
and executives, technology and media professionals, product designers, and research managers at
blue chip companies, government departments and academic institutions worldwide.

Excellent track record in research project management, from project scoping through to
dissemination. Particular interest in video, web and mobile device behaviour, in turning research
findings into product and service design, and in developing innovative quantitative and qualitative
research techniques, such as around online and ethnography.

Core competencies

 Research consultancy                                  Quantitative research and statistical
 Project management                                      analysis
 Online and offline user experience                    Market analysis and forecasting
   research                                              Usability studies
 Project scoping and proposal writing                  Internet and mobile metrics
 Structured and unstructured interviewing              Research dissemination via workshops,
 Observational research and ethnography                  participation design, and presentations
                                                         Business development

Professional experience

Coda Research Consultancy (                                  Sep 2008 to present

Research Director and Co-Founder
Oversees all aspects of the business, from research and marketing, through to business
development, strategy, and day to day operation.
Research responsibilities include writing research proposals, literature reviews, undertaking
qualitative and quantitative market and behavioural research, analysing data, forecasting,
presenting, design workshops, and making recommendations.
Projects undertaken include video-on-demand, mobile video, smartphones, Wi-Fi enabled
handsets, tablet computers, netbooks, mobile internet and mobile broadband.
Territories studied include worldwide, UK, China, US, Philippines and Italy.
Clients include Universal, Microsoft, HP, Samsung, Qualcomm, JP Morgan, the Federal
Communications Commission, and Fujitsu.

CSMTC (                                                     Jan 2008 to Sep 2008

Group Research Director
Responsibilities included managing all qualitative and quantitative syndicated behavioural research
projects undertaken by the company.
Managed five researchers, and undertook day to day company operations, budgeting, setting
company and research strategies, researching, writing proposals, presenting, and making
recommendations to board level.

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                Dr Steve Smith ▪ +44(0)7779 610004 ▪

In-depth research projects undertaken included video and gaming devices, mobile handsets, social
networking, and technology use in the workplace.
Clients included Orange, Vodafone, T-Mobile, BBC, ITV, Sky, and the UK Civil Service.

Research Consultant                                                        Oct 2005 to Jan 2008

Working mainly for the BBC, managed high profile research projects that investigated multi-
platform behaviour around video content, in order to provide recommendations about long and
short form programming, social media, brands and cross platform commissioning.
Devised methods to understand cross platform content consumption; commissioned, undertook
and presented research to multiple stakeholders at the BBC; managed senior client and agency
relationships; and worked to drive value to channel brands.

INCITE, University of Surrey (                        Oct 2001 to Oct 2005

Researcher and Associate Lecturer (whilst studying for my PhD [see below])
Managed and delivered mainly ethnographic and other qualitative research projects around new
technologies in collaboration with Intel, Sapient. and UK government departments
Projects included studies of branding and new technologies, mobile handsets and urban mobility,
brands and online communities, and digital music.
Taught and assessed courses around new technologies, new media, and youth culture.

St Mary’s University College (                               Oct 2001 – Oct 2003:

Visiting Lecturer
Taught courses in quantitative research methods and SPSS.
Responsibilities included course design and student assessment.

Other experience

Jan 2000 – Oct 2000:
Taught English and travelled in Mexico and Central America

University of Sussex                                                       Sep 1996 to Dec 1999

Research Assistant
Trained professionals and students in quantitative research methods, information databases, and
Undertook course administration and supported the Director of Training.

Ericsson                                                                   Jun 1999 to Sep 1999

Managed a small team, and directed supply chain management for Ericsson’s Y2K project.
Responsibilities included assessing user requirements, training, and stock control.


Dec 2005: PhD (University of Surrey, UK) “Toward a Sociology of Branding: The Case of the
Digital Camera”. A multi-sited study (online and offline communities, users, retail, and product and
brand designers) that sought to understand the roles given to brands in the social construction of
a new technology, and which developed ‘brand’ as a methodology for researching technologies.
Aug 2001: MSc Social Research Methods (University of Surrey, UK).
Aug 1999: BA (Hons) Sociology (First Class) (University of Sussex, UK).

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