Knoxville Zoo · P.O. Box 6040 · Knoxville, TN 37914
MEDIA RELATIONS OFFICE · 865.637.5331
Knoxville Zoo Hires New Assistant Marketing Director
February 20, 2009 Contact: Alison Swank 865.637.5331 ext. 376
FOR IMMEDIATE RELEASE
KNOXVILLE, Tenn.— Tina Rolen recently joined Knoxville Zoo as assistant marketing director. Her
responsibilities are to facilitate the zoo’s new social media marketing initiatives, to promote the zoo and
its mission. Rolen oversees public relations and membership, and has been charged with increasing
awareness, attendance and membership sales.
Rolen has more than 11 years of experience in sales and marketing. She returns to Knoxville Zoo after
working as the coordinator for the Smart Trips Program for the Knoxville Regional Transportation
Planning Organization. She previously held the position of sponsorship manager at Knoxville Zoo and
started her marketing career in the medical and pharmaceutical industries.
Rolen has a bachelor’s degree from the University of Tennessee and is a Knoxville native.
Knoxville Zoo is looking for people who are energetic, friendly and interested in working for a good
cause. Employees must be 16-years-old and above. Weekend and holiday hours are required, but
employees will not have to work nights. Knoxville Zoo’s annual job fair will be held Saturday,
February 21 from 10:00 a.m. until 2:00 p.m. in the zoo conference center. For more information,
contact human resources manager, Shannon Swayney at (865) 637-5331, ext. 407.
Knoxville Zoo is located off exit 392A from Interstate 40 and is open every day except Christmas Day.
The zoo is nationally accredited by the Association of Zoos and Aquariums (AZA) and is committed to
the highest standards in animal care and well-being, ethics, conservation, and education. Currently, the
zoo is open every day from 10:00 a.m. until 4:30 p.m. Admission and ticket sales stop one-hour before
the zoo closes. Next-day admission is free after 3:00 p.m. For more information, please call 865.637.5331
ext. 300 or visit www.knoxville-zoo.org.