"Sarah Slavenas Lindsey Burke Communications Manager Marketing Director"
For Immediate Release Nov. 24, 2008 Sarah Slavenas Lindsey Burke Communications Manager Marketing Director 630-443-6910 ext. 39 Yorktown Center firstname.lastname@example.org (630) 629-7330 Danielle Appelman (303) 839-1415 ext. 37 email@example.com YORKTOWN CENTER ENCOURAGES SHOPPERS TO “STUFF THE SLEIGH” THIS HOLIDAY SEASON TO HELP FIGHT HUNGER Shopping center provides opportunities for local community to give back Lombard, Ill. (Nov. 24, 2008) –Yorktown Center today announced that its “Stuff the Sleigh” program will kickoff on Friday, Nov. 28. The holiday campaign encourages shoppers to donate food for the Northern Illinois Food Bank. Yorktown Center’s food drive will conclude with the “Ultimate Stuff the Sleigh” day and holiday parade on Dec. 13. “As we planned our holiday giving campaign for this year, we decided to research what the greatest need is in our community,” said Lindsey Burke, marketing director at Yorktown Center. “Through our research, we learned that the poverty rate in Illinois has risen by 19 percent during the past five years. Therefore, we decided that collecting food for the Northern Illinois Food Bank would help to make an immediate impact this holiday season.” Yorktown Center shoppers are asked to join the “Stuff the Sleigh” campaign by “stuffing” a giant sleigh with canned goods in an effort to help the center reach goal of raising 3000 meals for the Northern Illinois Food Bank. The giant sleigh will be located in Center Court. To further encourage shoppers to donate canned goods, Yorktown Center has developed a holiday character named CAN’dy. CAN’dy will pass out gift cards and candy to shoppers, especially targeting those shoppers who participate in the “Stuff the Sleigh” program. - more - Yorktown’s giving campaign will come to an end with the “Ultimate Stuff the Sleigh” day and holiday parade on Dec. 13. The Lombard Fire Department will lead a holiday parade, which begins at 10:30 a.m. between Main Street and Charles Road. Members of the fire department and Santa Claus will ride on fire trucks and collect food donations as well as toys and baby products, on its way to the shopping center. After the parade, Koz from 101.9 FM THE MIX, will be broadcasting live at Yorktown Center from noon until 3 p.m. in one last effort to raise meals for the Northern Illinois Food Bank. The toys and baby products will be donated to two local charities; First Things First located in Lombard and The Teen Parent Connection located in Glen Ellyn. ”We are excited to begin our ‘Stuff the Sleigh’ program,” said Burke. “The Northern Illinois Food Bank is a great organization, serving more than 520 agencies in 13 northern Illinois counties. I believe our shoppers will jump at the chance to give back and help others this holiday season.” Poverty continues to be a major issue in northern Illinois with the number of people living in poverty growing from 189,000 in 2001 to over 287,000 currently. During that same period, Northern Illinois Food Bank has stepped up its effort by growing food distribution from 9 million pounds in 2001 to over 22 million pounds this last year. With rising food costs and a troubled economy, the need is greater than ever. In fact, the Food Bank’s network of food pantries reports a 30% increase in demand from the same period last year. To meet this rising demand, Northern Illinois Food Bank relies on the community and its generosity. “We are so pleased that Yorktown Center has decided to partner with us this holiday season, “ said H. Dennis Smith, executive director & CEO of Northern Illinois Food Bank. “The number of hungry people in northern Illinois is a major concern and with the help of Yorktown Center we will be able to do what we can to ensure no family goes without food during the holiday season.” Yorktown Center is conveniently located at Highland Avenue and Butterfield Road in Lombard, Illinois. The 1.5 million square foot shopping center is anchored by department stores Von Maur, Carson Pirie Scott and JCPenney, and includes 180 specialty shops and restaurants. Regular shopping hours are 10 a.m. to 9 p.m. Monday through Saturday, and 11 a.m. to 6 p.m. on Sunday. For more information on stores and center amenities, call (630) 629-7330 or visit www.yorktowncenter.com. ###