Number 1 showcase for Germany's inbound tourism industry in by ypy11747

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									Record participation at the 34th Germany Travel Mart™


Number 1 showcase for Germany's
inbound tourism industry in 2008

More than 1,000 delegates, including over 500 buyers from
all over the world – US bringing the largest delegation –
366 exhibitors from Germany – Opening ceremony in the
State Opera House and Residenz Palace in Munich,
Bavarian evening in the Renaissance Town Hall in
Augsburg – Tours throughout Germany for international
participants

Frankfurt am Main / Munich, 28 April 2008 – The German             34th GTM
                                                                   attracts more
National Tourist Board (GNTB) has invited travel industry
                                                                   participants
representatives to Munich and Augsburg from 27 to 29 April         than ever
                                                                   before
2008 for the 34th Germany Travel Mart™ (GTM), the biggest
showcase for inbound travel to Germany. To stage the event,
the GNTB has enlisted the help of Bayern Tourismus Marketing
GmbH, which has teamed up with its own partners in Bavaria,
such as the Munich Tourist Board and RegioAugsburg
Tourismus GmbH. 672 travel industry representatives from
42 countries are due to attend the fair. Among their number are
more than 100 journalists. Over 1,000 delegates are expected in
total – the highest number on record for the GTM.

"Germany's inbound travel industry is booming. To ensure it        Ideal
                                                                   environment to
stays that way, we need to strengthen our position as a travel
                                                                   do business
destination in the face of growing competition from abroad. The
GTM is the ideal place to close business deals that help achieve
this goal", explained Ernst Hinsken, Federal Government
Commissioner for Tourism in the run-up to the event.

Petra Hedorfer, Chief Executive Officer of the GNTB, also gave       Participant
                                                                     numbers reflect
an encouraging report before this year's GTM: "Every year, the
                                                                     Germany's
GNTB exhibits at around 100 trade fairs, of which the GTM is         improved
                                                                     image
one of the most important. The response to our international
activities is improving all the time. This reflects Germany's
improved image around the world, and results in growing
numbers of overnight stays by foreign visitors: overnight stays in
Germany's inbound sector rose again in 2007, increasing by
3.5 per cent to 54.8 million."

The largest delegation of international buyers is from the US,       Largest number
                                                                     of buyers from
with 51 journalists and travel-industry representatives expected
                                                                     the US
in total. The UK follows in second place with 46, then Japan,
which is sending 41 people. Next are China and Hong Kong,
with 39 representatives involved in media or tourism.

The focal point of the GTM is the two-day workshop in Munich's       Two-day
                                                                     workshop in
Olympic Hall. A total of 366 exhibitors from Germany are set to
                                                                     Munich
showcase their products and services to buyers from all over the
world. Most suppliers are either hotels (34.6 per cent) – ranging
from major international chains to smaller, independent
establishments – or official marketing organisations for
Germany's states, regions and cities (33.8 per cent). Inbound
travel agents, tour operators and transport companies are
among the remaining exhibitors. The GNTB is also hosting
various product seminars to give buyers a closer look at specific
aspects of tourism in Germany.

The opening ceremony in the State Opera House/Residenz               Full supporting
                                                                     programme


                                                                                   2
Palace in Munich, the Bavarian evening in Augsburg Town Hall
and the closing evening in Munich's Zenith Culture Hall are ideal
for networking and strengthening contacts. They also give the
two host cities the chance to parade their finest attractions
before an international audience. In addition, foreign journalists
are invited to a pre-opening welcome event on 26 April. Between
the workshop sessions, media representatives follow a specially
compiled sightseeing itinerary in Munich and Augsburg.

The Post Convention Tours that follow on from this year's GTM        Post
                                                                     Convention
give international participants the chance to take a first-hand
                                                                     Tours
look at what else Germany has to offer. They can choose from
seven routes themed around the mega-trends of Culture and
Events and Health & Fitness Holidays.

Munich and Augsburg have both had experience of hosting the   GTM in
                                                              different cities
GTM. The trade fair took place once in Augsburg, in 1979, and
                                                              and regions
twice in Munich (1973 and 1993). Next year, the GTM moves on every year
to Rostock. For this year's event, the GNTB is working closely
with a number of partners in Bavaria, including many from the
hotel industry, as well as Lufthansa, Deutsche Bahn and Sixt.




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