e - Media: A look at Web-based customer service and marketing solutions by ProQuest


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									 F U E L I N G /LINE OPS/ S A F E T Y                                                           T E C H N O L O G Y / E-MEDIA
(Continued from page 21)                                                                        By Brad McAllister, Associate Editor

                                                                                                  e - Media: A look at Web-based customer
                                                                                                  service and marketing solutions
                                                                                                      The Apple iPad: A tablet computer designed for Internet browsing, media
                                                                                                  consumption, gaming, and light content creation.

                                                                                                       • The recently released iPad tablet reader has some aviation profes-
                                                                                                  sionals already looking at how the new device can benefit the industry.
                                                                                                  A recent post by Max Trescott on his Aviation Trends Aloft online blog
                                                      Expected volumes where not realized
                                                                                                  (www.maxtrescott.com) outlines iPad pros and cons and some of the latest
                                                                at Landmark Aviation YVR.
                                                                                                  aviation applications avialable to iPad users; following are some highlights:
                                                                                                       — The iPad ships in two versions, each of which is available with 16,
                                                                                                  32, or 64 GB memory. The version shipping now has built-in WiFi for
the Canadian border and 50 miles from            organized and executed the planning
                                                                                                  Internet connectivity. However, it does not have a built-in GPS. This may
Vancouver, Bellingham proved a good              efforts, which focused on logistics and
                                                                                                  make moving map apps unusable, so pilots will probably want to get the
alternative for those who wanted to avoid        ramp space.
                                                                                                  3G version that includes a GPS and ships in late April. The 3G models will
extensive Olympics security, says Hart.                Regarding reservation fees, “We
                                                                                                  require a data plan from a cellular carrier and cost $130 more than the
     “We experienced some 60 jets” he            had a small per day fee on jets that
                                                                                                  WiFi versions.
says. In that same period in a typical year,     were parked here, and that was to cover
                                                                                                       — One of the biggest benefits for aviators is the iPad’s long ten-hour
Bellingham might get a half dozen. The           extra insurance costs that we had for
                                                                                                  battery life. That makes it practical to use the iPad most of the day, regard-
FBO sold three times its normal retail           the event,” says Hart. The fee was based
                                                                                                  less of whether you’re in the cockpit or a passenger traveling in coach.
fuel flow, relates Hart.                         on aircraft weight and the length of the
                                                                                                  The iPad’s 9.7-inch display is bright and responds quickly when touched.
     “The challenge was really a ramp            stay; it ranged from $50 to $150 per day
                                                                                                  The iPad is also light, just 1.5 pounds, though some users commented
space issue,” explains Hart. “We had to          depending on the services provided.
                                                                                                  that it feels heavy if left on your leg for an hour or more. It’s also relatively
make sure we had enough places to actu-                “We were very excited with the level
                                                                                                  inexpensive for a computer, just $499 for the basic 16 GB WiFi model.
ally pull in jets and park them, and then        of traffic we received,” relates Hart. “In
                                                                                                       — About a half dozen a
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