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Are "Good Old Times" - or at Least Better Ones - Ahead? by ProQuest


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									   Editor’s     I    Commentary
                                                                                                      By Becky Schultz

   Are “Good Old Times” — or at Least Better Ones — Ahead?

   L    ike many of my North American
        media counterparts, as well as
   manufacturing execs, dealer reps,
                                           thousands of feet above Europe
                                           was keeping me from exploring the
                                           “miles of aisles” of construction
                                                                                   construction industry trade show,
                                                                                   and this year was no exception, volca-
                                                                                   nic ash notwithstanding.
                                                                                                                            seas attendees. Overall, more than
                                                                                                                            415,000 visitors made it through the
                                                                                                                            show gates from 200+ countries.
   contractors and others planning to      equipment innovations.                     Thankfully, we did have two              Those who did make it proved to
   attend the bauma show in Munich             For those of you who have never     Cygnus staffers already in Germany       be in a buying mood. Many exhibi-
   last month, I found myself ground-      been to bauma, “miles” is not an        at the time of the travel disruptions    tors report they saw strong sales
   ed by, of all things, a volcano in      exaggeration. This year’s show fea-     who were able to report back to          activity. Take Zeppelin-Cat, for
   Iceland. All that week, I kept think-   tured 663,774 sq. yds. (555,000 sq.     us on the events, and mood, at the       example. Its show sales figures far
   ing about the events I was missing,     meters) of aisle upon aisle of heavy    show. According to our colleagues,       exceeded expectations. In fact, it sold
   and lamenting the fact that an          iron and components. bauma earns        the mood was decidedly upbeat in         800+ units on the first day, despite
   innocuous-looking cloud hovering        its reputation as the world’s largest   spite of the reduced number of over-     the fact that many attendees didn’t
                                                                                                                            make it in until mid-week. “The
                                                                                                                            good old times are coming back,”
                                                                                                                            asserts Michael Heidemann, manag-
                                                                                                                            ing director of Zeppelin and CEO of
                                                                                                                            Zeppelin Baumaschinen GmbH.
                                                                                                                                While it may not feel like it, the
                                                                                                                            U.S. construction industry may not
                                                                                                                            be that far behind in its recovery.
                                                                                                                            New housing starts rose for the
                                                                                                                            third straight month in March, with
                                                                                                                            building permits jumping 7.5% — the
                                                                                                                            highest level since October 2008.
                                                                                                                            The value of nonresidential con-
< Minimal operating costs thanks to thrifty fuel consumption
  and low tyre and brake wear                                                                                               struction rose 4.5% from year-ago
< High tipping load thanks to unique engine mounting location                                                               levels, with Q1 2010 up 8.6% from
< Significantly fewer wearing components thanks to                                                                          Q1 2009 levels (Reed Construction
  innovative drive concept                                                                                                  Data). And economists surveyed
< Optimum service access to all important components                                                                        by The National Association for
                                                                                                                            Business Economics have come out
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