New Polymer Lithium-ion Battery Industrialization Business Plan by ygs12945


									New Polymer Lithium-ion
Battery Industrialization
     Business Plan

 [Contact]   Zhao Yingjian                Wang
             Wensheng Zhang Jianguo
        [Telephone] 13901051197 13901369956
              [Fax] 86-10-67886099
        [E-mail] zhaoyingjian516
    [Address] No. 15 Yuncheng street econmy
    technology development district Beijing
                 [Postcode]   100176
                Chapter 1 Introduction
       1.1 Project profile
    The high energy, environmental protection and safe large power battery is the broad needs and urgent demand of the
     model industry.
    The focus area of the energy storage battery is also the hot project that developed countries is positively researching。
     Who first occupies this cutting edge field, will own unlimited market and substantial returns.

    The level of China's lithium-ion battery technology is basically the same, and the production capacity is in the world
    However, more of them are small and medium energy storage batteries, Most are used in electronic watches, digital
     cameras, mobile phones and other small devices. And taking the production and application of the lithium battery as
     power battery is the hot field that countries are vigorously researching and testing.

    The technology workers of Shenzhou Yuanwang Company have had a significant breakthrough In the field of polymer
     lithium-ion battery production technology.
    In 2005, Shenzhou Yuanwang products were recognized in the new polymer lithium-ion power battery result survey
      meeting hold by PLA's General Armament Department of test equipment measure Center; China Aerospace Command
      and Control Centre; Chinese Academy of Sciences Institute of Physical and Chemical Technology. The units who
      participated the meeting included: General Armament Department, General Logistics Department, the Department of
      the Navy equipment, the Navy weaponry Institute, the General Logistics Department Quartermaster Equipment
      Institute, the Chinese Academy of Sciences Institute of Automation, etc.

    Measured data showed: China Yuan Wang's new battery performance has far exceeded all current lithium-ion batteries.
    Compared it to the batteries which generally used by world navy currently, the energy density ratio increased nearly
     five times, the duration of discharge increased six times, and the battery charging time decreased by nearly three
     times. Compared to the other batteries, all the other safety indicators were largely risen. Then China Yuanwang
     cooperated with Navy's armament department and the General Staff Department communications sector. Started tests,
     and achieved a satisfactory result for each all the parties.

    Nov. 2006, Shenzhou Yuanwang's new polymer lithium-ion battery project was approved by the State Ministry of
     Science and Technology "State Torch Project“. And in the battery industry, Shenzhou Yuanwang is the only one
     company who got the approval.
   1.2 Domestic and international development of lithium-ion batteries

1;The lithium-ion battery has excellent charge and discharge performance and
   environmental advantages, is expected to 5-10 years will be fully occupied the second
   charge market.
2;Sony lithium-ion batteries once occupied 90% of the market of the laptop and digital
   products. However, the production process is still no breakthrough in the existence of
   obstacles, after listing products have fires, explosions and other serious accidents. Only
   last year, 4 million batteries were recalled in the world, the countries around world
   changed orders to South Korea, but the production capacity was limited, so there were
   large areas of “battery shortage” last year.

3;China's current production capacity of the batteries and quality are fairly well-developed,
   in 2005, Japan’s Sony hold shares of Dongguan New Energy Battery Company with 1.7
   billion RMB. Japan and South Korea built their production base in Suzhou. Other domestic
   battery manufacturers have also joined the competition. However, generally, the
   products specifications are small, the energy could not get risen, basically all belong to
   energy storage lithium battery. The largest lithium-ion battery practically input now is
   used in laptop, the large power battery is basically nickel-cadmium batteries, silver zinc
   batteries, lead silver oxide batteries and hydrogen fuel cells. However, compared the
   batteries mentioned above with polymer lithium battery, they have many problems are
   difficult to solved, such as low energy, obviously self consumption, poor safety, big
   weight, difficult maintenance, environmental pollution, recycling difficulties, short life
   cycle, etc.

4;In China’s “Ninth Five-Year” period, lithium-ion battery project was listed in national”863”
   plan, and institutes and companies who join in the lithium battery research and
   development are keep increasing.
                   1.3 The establishment background of the project

    Countries in the world are to pay close attention to the development and applications of lithium batteries
    Recent years, developed countries in the world are in the development of the lithium-ion battery, taking the lithium-ion
      battery as the power source of vehicles and some weapons. Japan set up development institute to research lithium-ion
      battery using on submarine, and tests have been carried out for many years; France is developing 3000Ah lithium
      battery which is used on submarine; Russia purchases lithium-ion batteries from China, and uses in the assessment
      and research of conventional submarine. The researches in these countries are in conducting.

    China has made some progress in lithium-ion battery application
    In the implementation of China's "973" program, the Department of the Chinese Navy Equipment has already
      begun the application trial of lithium-ion battery. Some polymer lithium-ion batteries produced by
      Shenzhou Yuanwang Caompany have passed performance tests, which can greatly enhance the operational
      performance of equipment. Currently, some products have been officially included in the sequence of
      military equipment

    The most important and urgent task is taking the industrial advanced technology in to various areas of reality
     application as soon as possible
    By the relevant authority institute testing, the polymer lithium batteries produced by Beijing Shenzhou Yuanwang
     Technology Co., Ltd integrated the advantages of polymer and liquid lithium, and used the world’s most advanced
     technology in design, used world’s advanced technology in production and had some innovation, these made the
     performance of Shenzhou Yuanwang products completely reached the leading-level in world’s lithium industry.
1.4 The obvious technology advantages of Shenzhou Yuanwang new
                   polymer lithium-ion battery:
   Light weight: Make overall electrical power system weight and volume reduced by
    10% - 48%.

   Quick responses: The new battery activated quickly, the supply is timely,
    synchronously starting with push motor, can start large torque motor or variable
    motor. Can start under the full pressure in cold state; Affordable 4-15 times the
    rated current instantaneous overload.

   Fast charge: New battery control circuit structure is simple and reliable, the
    charging time shorten 3-4 times than lead-acid battery, can change the past way
    of charging and discharging.

   High security: The new battery is a power gel electrolyte. Electric system is safe
    and reliable, power batteries does not exist in leakage and bubbles in the
    operation, package is soft aluminum casing, and thoroughly resolve the issue of
    battery explosion.

   High plasticity: New battery can be made into any shape in accordance with the
    vector space, and no performance reduction.

   Localization: All the raw materials and auxiliary materials of the new battery are
    domestic, can ensure quality and supply sources, fully compliance with the
    requirements of production localization. Compared with silver zinc battery, the
    energy density increased nearly 5 times, and discharge time increased 6 times.

   Environmental protection: Battery production completely in line with the state's
    environmental standards, is a green environment-friendly industrial projects.
               1.5 The conditions of project implementation

       1) Beijing Shenzhou Yuanwang company has built new polymer lithium battery
production line, and has mass production ability. Various batteries performed excellent
in test. In 2005, the products passed the test of General scientific research and
experimental measurement equipment testing center, and the Ministry of Information
Industry power lithium chemicals product quality supervision and inspection and test
center. And access to the national defense communications network equipment into
the network license at the same year. (At Attachment)
      2) We have own R & D capabilities and some major equipment R & D team, can
be continuously developing new products, keeping advantage.
     3) We are the only one company who has the capability of the new power battery
(hundreds or even thousands Ah), our products are demanded by many customers.
     4) Huge market demand(In addition to military, the national grid substation,
wind power stations, railway systems, electrical locomotives, the vital departments
standby power supply, large-scale buildings, etc.)
     5) Technologies and products in the world leading level.
    6) Meet the environmentally-friendly, resource-saving and clean energy-the
demands of modern society and policy requirements.
     7)Economic effect and social effect are remarkable.
        The second chapter         Market demand analysis

   The lithium-ion battery application was rapidly developed
    over the last decade. With the application of new materials,
    lithium-ion batteries are developing in the direction of the
    high-performance, low-cost and more safety. The
    application fields are from the information industry to the
    energy, communications, space from space to underwater
    power. Battery industry is an important component of new
    energy field and has become a new hotspot in the global
    economic development. In the next few years, the demand
    of electric car (such as medical electric cars, electric trains,
    electric cars, electric buses) will form a huge market.
                    New Polymer Lithium-ion Power Battery

(1)Civilian Power Battery

A.     Power Field: China suffered unprecedented snow disaster in 2008, causing huge losses to
       China’s industry, agriculture, transportation and people’s life. If the powerful lithium-ion battery
       produced by Shenzhou Yuanwang were deployed in key positions, such as cabless
       communication towers, high voltage cables, meteorological stations, hospitals, and in the relief
       period, it should have played an unimaginable role. At present, Shenzhou Yuanwang is
       negotiating with relevant parties about this business. If high voltage cable and cabless
       comunication stations of major communication corporations (Net Communication, Union
       Communication, China Mobile) could install such powerful lithium-ion battery, this would be an
       extremely big market.

B.     Transportation Field: First should be car. Currently, gas exhaust of cars over the world has
       caused unrecoverable losses to the natural environment and every country invests great
       research and development efforts into clear energy. During China Olympics, clear energy cars
       made by China have seen their preliminary success. Electric Bicycle is a practical vehicle with
       many advantages between automotive and non-automotive. Other clear energy vehicle such as
       electric scooter and train have become an irreversible trend. An electric scooter producer in
       Yangzhou, Jiangsu needs 80,000 100Ah lithium-ion power battery annually at present (8 per
       scooter). If daily production is 2,000 100Ah middle lithium-ion power batteries and annual
       production is 600,000 (290 business days per year), then the output value is RMB

C.     Other Fields: Up to date, diversified electric power equipment (such as medical equipment) are
       still using traditional lead-acid battery and few nickel cadmium and nickel-metal hydride
       batteries. Comparing with lithium-ion battery, traditional battery has lower working voltage,
       shorter working time, smaller power, shorter cycle life, higher self-discharge rate and heavier
       weight, which haven’t been overcome. Shenzhou Yuanwang has the dedication and ability to
       develop and produce these civilian products in scale and plans to have the civilian products
       account for 60-70% of the total production within three to five years.
        (2)Special (non-standard) batteries

   In many of our military equipment being developed, the new lithium battery-will greatly reduce
    the weight and increase payload and improve application performance. Special (non-standard)
    power batteries is mainly used in power energy propulsion systems Such as electric ships,
    submarines, torpedoes and mines long voyage, frogmen conveyer, and underwater combat
    platforms, such as unmanned aerial vehicles driving force.

   Special (non-standard) batteries are separated into reserve power battery and power-type
    batteries .The requirements for the power of islands and highlands, deserts, frontier areas of
    the three north the mobile communications is unlike other regions, and mainly focused on
    temperature, humidity, a the requirement of the discharge time. High energy density ratio
    medium-sized battery is the best choice, this battery can also be used for frontier coastal
    defense troops as the portable power for the insulation clothing.

   Sehnzhou Yuanwang company is currently cooperating with military for a number of equipment
    trials, the trials progressed smoothly, the military units gave high valuation to the products,
    "the China Science and Technology Daily," "Liberation Army Daily" has reported. (See

    Note: “Special batteries” means “military batteries”.
     Chapter 3 Financing Introduction
   3.1 Financing Plan

   Beijing Shenzhou Yuanwang Science and Technology Co.,
    Ltd. has the willing of introducing this high technology
    industrialization project. The project financing will be 230
    million RMB for the construction of production base and
    D&R center. At the same time, invest fund for the
    development of new market and products, and mass
   Specific financing method: Investor provides fund to
    acquire the entire land, real estate and all shares (to be
    consultations) belongs to Beijing Fuyuan company together
    with Shenzhou Yuanwang company. For grasp the direction
    of the development of the new company and the direction
The structure of the investors and Shenzhou
 Yuanwang cooperation (to be increased)


                               Cooperation in new company set up
                             Common acquisition of Fuyuan company

     Large lithium battery                                          Domestic and abroad
                                    New product R & D base
       production base                                              market development
       3.2 Investment purposes

1; Acquire the assets and shares of Beijing Fuyuan company (to be
2; Set up a Ah new lithium-ion polymer battery production line which the
    Capacity is 30 million.
3; The acquisition, development and production of equipment and testing
4; Transform and construct plant, warehouse and protection facility to meet
    the special requirements of the products.
5; Market development, marketing and sales.
6; Build first-rate lithium-ion battery R & D institutions, maintain the leading
7; Recruit outstanding technical, management and marketing personnel.
8; Declaration of intellectual property rights, make industry technical
9; Raw materials, auxiliary materials purchasing.
10; The compensation may occurred by the termination with the original
    collaborators .
11; Liquidity and R & D funds.

The detail of the total investment plan will be listed in financial plan.
   (Please see the annex)
               Chapter 4 Management team

( 一)、New company’s Board members list

No.     Duty       Name       Gender   Age    Terms of

1     Chairman
                  Liu Kejia

2     Vice-

3     Director

4     Director

5     Director

6     Director

7     Director
           (二)Senior Management Team

No. Name    Duty       Gender   Age    Terms of        Education   Title
1          Chairman
2            Vice-                    Comprehensive
           chairman                   financial
3           Vice                      Technology
           president                  management
6           Vice                      Administration
7           Vice                      Business
           president                  management
8           Vice                      Administration
        (三) Technology R&D Team

No.   Name   Name      Gender   Age Duty   Education   Title
             of duty





        Chapter 5 Strategic Objectives and
 5.1 Strategic Objectives

Short term objective:
    Take the new company who has completed the financing as basis,
     investor and us will complete the rebuilt of the production basis
     together and start trial production within 1 year. At the same
     time, complete the rebuilt of the R&D center, and continue the
     development of the super polymer lithium-ion battery which has
     greater capacity, to meet the market demand, and keep the
     leading position in the industry.

Medium and Long term objective:
    Takeing Shenzhou Yuanwang polymer lithium-ion battery
     industrial base, advanced products and market share as basis,
     integrating the advantage of technology, resource market and
     continuing R&D, keep the market share and corresponding
     capacity growing, and finally complete listing within 5 years
     after the industrial base completed.
                   Chapter 6 Profit Model
    6.1 Short Term Profit Model
     Continue the production and sale of the existing products. Build the
     foundation for the future listing. The revenue in the production base
     building period will be 20 million RMB each year.

    6.2 Medium and Long Term Profit Model
     After the production base is completed, the annual capacity will be 30
     million Ah, estimate the price of power polymer lithium-ion battery as
     30 RMB/Ah, the output value will be 0.9 billion, according to 50%
     discount there will be also 450 million RMB revenue. According to the
     shareholding by the two sides, if the market could meet the capacity,
     the investment could be recovered. If the market situation is good, we
     should actively preparing the second and third production line building.

    6.3 Other profit model
     With the new company product design and the production advantage,
     actively offer other paid services for users, particularly in the battery
     management system design, manufacturing design of a new electric
     vehicle battery power system design, should be able to become another
     complementary profitable field of the main products.
        Chapter 7 Analysis of competitors
    7.1 Technology competitor

    In energy battery (lithium) areas, the enterprises who can achieve single-chip
     100 or close to 100 Ah include: Zhongxinmeng Guli, Tianjin Lishen and Suzhou
     Xingheng. From technical analysis, none of them could reach the level of
     Shenzhou Yuanwang product, and the gap is big. (the test report followed)

    At present time, in the lithium battery production domestic and abroad, only
     Shenzhou Yuanwang’s product can reach 300Ah/chip. Technically, other
     manufacturers can not catch up Shenzhou Yuanwang in the next few years, even
     reach the current level of Shenzhou Yuanwang is also difficult.

    7.2 Commercial rivals
        Domestically, the main competition is price, but when choosing market at
        strategic level, Shenzhou Yuanwang will avoid competition with other rivals
        in same field. The main products of Shenzhou Yuanwang are powerful
        lithium batteries for which there are no competitors in the market at present
        while such powerful batteries are extensively used.

         In the foreign market, currently France, Japan and America has high power
         battery production. But few real significance of high power lithium battery.
               Chapter 8 Financial Plan
   The investment situation of new polymer lithium-ion battery
    industrialization high technology project:

   1. Total investment: 230 million RMB (2008-2009)
   Including: Acquire all the assets and (shares) of Beijing Fuyuan Company:
    130 million RMB.
   Improve the basic construction of the original project: 6.38 million RMB
   Construction of factories: 10 million RMB
   The purchase of production equipment and auxiliary equipment: 37
    million RMB
   R&D: 12 million RMB
   Liquidity: 30 million RMB
   New products market development: 4.62 million RMB

   After all the investment completed, we will get:
    A high energy polymer lithium-ion battery production line which annual
    capacity is 30 million Ah
   Polymer lithium-ion battery R&D center
   A perfluorosulfonic acid ion-exchange membrane production line which
    the annual capacity is 30, 000 square meters (to be discussed)
   A proton exchange membrane fuel cells production line which the annual
    capacity is 1000KW (to be discussed)
Production cost analysis (The next page to table 2 -
                                     sales forecast)
     1)Product price: >30 RMB/Ah
     2)Output value: 900 million RMB/Year(30 million Ah/Year)
     3)Inherent market: >10 million Ah/Year
     4)Fixed cost: 45 million RMB/Year (5%)
     5)Variable cost: <30% of the product price
    •       Operating cost
     Operating costs includes variable costs, fixed costs and depreciation of fixed assets.
               Variable cost: 100 thousand RMB/10Ah
     Variable cost includes raw materials, auxiliary materials, energy cost and sale cost.
               Fixed cost: No more than (5%) 45 million RMB/Year
     Fixed costs includes wages, insurance and management fees
               Depreciation of fixed assets: 10 million RMB/Year
     Fixed assets investment of 100 million RMB, the depreciation is 10 years, the annual
      depreciation is 10 million RMB.
            Products sale (stable operating period)
     PPI: 30 RMB/Ah
     Annual sales: 900 million RMB(30 million Ah×30 RMB)
     Annual pretax profit: 900 million RMB-355 million RMB=545 million RMB
     Annual net profit: 545 million RMB-tax
     Comprehensive tax rate at 15%, revenue 82 million RMB/Year, 545 million RMB-82 million
      RMB=463 million
    (Tax: high-tech enterprises can enjoy the state's preferential tax policies )
        Total Project Investment Estimate Table
No.       Project         Area       Unit Price   Total Investment Amount   Proportion

1;       Fixed assets                             18338.00
      1.1 Acquisition of assets                    13000.00
      1.2 Rebuilt of the factories                  1000.00
      1.3 Production equipments                     3700.00
      1.4 Greening and public works                  410.00
      1.5 Public and office facilities               228.00

2;     Intangible and deferred assets              1200.00
      2.1 Land use rights
      2.2 D&G                                       1200.00
      2.3 Start up cost

3;      Liquidity                                  3000.00

4;      Market development                          462.00

5;      Total:                                    23000.00
               Chapter 9 Risk Analysis
9.1 Policy risk and response
This project is independent innovation hi-tech, and government support
 project, and there is no policy risk.

9.2 The risk at technology level and the response

Standard problem:
The current domestic lithium battery standard was test
 standard set in 1998 for small energy storage battery(2Ah),
 has been unable to meet the testing needs of Shenzhou
 Yuanwang polymer lithium battery. The new industry standard
 favorable to the enterprise need to be set and submitted for

Equipment problem:
 The Shenzhou Yuanwang polymer lithium battery is large power battery,
 just the width has beyond the limit of all the complete battery
 production equipment around world. Therefore, there is no equipment
 in the market can meet the needs of the mass production of large
 polymer lithium-ion battery. To change the production situation, we
 have to get the equipment designed by ourselves, and acquired from
 outsourcing processing.
    Chapter 10 Acquisition of Beijing Fuyuan
   1. Fuyuan Fuel Cell Company is a enterprise engaged in hi-tech
   Fuyuan Fuel Cell Corporate members include: Beijing Fuyuan Original
    Pioneers New Energy Materials Co., Ltd. and Beijing Century Fuyuan Fuel
    Cell Ltd., Ltd.
   The industry can cooperates with lithium-ion battery, mutual promotes and
    mutual develops
   At present, Fuyuan fuel cell industrialization base which built by Fuyuan
    Fuel Cell Company has completed. But the project failed to place the funds
    in banks, to make the project funding chain break off, the project stalled.
    Now, the company has stopped operating, as discussed by all the
    shareholders, they decided to sell the two companies of Fuyuan.
   2. Fuyuan Company owns the nationally unique perfluorinated ion-
    exchange membrane production line
   3. Fuyuan Company owns good land and housing assets
   An area of 34 acres, or 22,440 square meters. One technology
    office building (more than 6000 square meters), 2 workshops
    (more than 4000 square meters for each), a comprehensive
    building (2000 square meters), including: Warehouse, garage,
    center air conditioning room, distribution room, compressor room,
    reception, etc. Can be put into production with a little
       4. The basic situation of the two companies of Fuyuan

   1)Name: Beijing Century Fuyuan Fuel Cell Co., Ltd.
   Founding date: April 2000
   Registered capital: 70 million RMB
   The nature of enterprise: Beijing-Hong Kong cooperation
   Legal Representative: Chairman and CEO-Zhong Jialun
   Registered address: No. 15 Yuncheng Street, Economic
    Technology Development District, Beijing
   Main business: Proton exchange membrane fuel cell technology
    development, technical service; Proton exchange membrane fuel
    cell products, accessories production, and sales.
   Certification: 2001, certificated by Beijing Municipal Science and
    Technology Commission as hi-tech enterprises

   2003 State Patent Office as "patent 100 enterprises"
             Continue(The situation of Fuyuan Company)

   (2)Name: Beijing Fuyuan Pioneer New Energy Material Co., Ltd.

   Founding time: Sept. 2000
   Registered capital: 29.27 million RMB
   Nature of enterprise: Beijing-Hong Kong cooperation
   Legal representative: Chairman---Bian Jiang CEO---Zhang Jianguo
   Registered address: No. 15 YunCheng Street Economic Technology
    Development District, Beijing
   Main Business: Proton exchange membrane fuel cell technology
    development, technical service; Key material of proton exchange
    membrane fuel cell products production, and sales
   Certification: 2001, certificated by Beijing Municipal Science and
    Technology Commission as hi-tech enterprises
   5 national ministries identified as national new key product
   Beijing Torch Plan
   2002 Beijing Major scientific and technological achievements

(Next Page: Sheet 5-The needs of fund of the improvement of Fuyuan
  Company’s project)
Chapter 11 Organization and stuff number

    Organizations and agencies design basis and

    Based on "Labor Law", "law of cooperation“ and "articles of
     association“, and take the principle of people-oriented,
     competent and efficient, set post with work and choose people
     with post.
    Flat even organization, easy for management and good for
     improve efficiency.

    Company organization structure
    Company’s permanent organizations: Office, financial
     management department, HR department, Production
     management department, Marketing department, Sale and
     service department, QA department, technology committee
     (including D&A center, product designing department),
     Computer center, property management department, etc.
    Chapter 12 Withdraw mechanism and

   When the financing of this project is finished and
    production start, the company will be a polymer
    lithium-ion battery technology D&G center and
    Production center with a leading position in China
    and even globe. And company will be listed within 3
    years after production start.

   The withdraw plan and accrual plan designed for

   Listed abroad of in China
   Shareholder can sell shares to get money
   Shareholder can draw dividends from company
              Requirement for invest partner

   Has rich knowledge of polymer lithium-ion battery and
    relevant new energy field
   Abundant and stable fund strength
   Good capital operating ability
   Seek for long term development in polymer lithium-ion
    battery market

   The initial financing plan for this project is industrial
    investment, the financing amount is 230 million RMB.
    According to the analysis of the cash flow of the project in
    the next 6 years, the current value of the total cash flow is
    1.2 billion RMB, we believe the investor can get reasonable
    economic profit

   When the cooperation start, investor can withdraw in the
    ways listed below to ensure the safety.
        The questions need to be explained

   It is difficult to provide the relevant material to investor, because
    of the polymer lithium-ion battery produced by Shenzhou
    Yuanwang Company is military using; That will ask for frank and
    sincere communication, when we get good progress in negotiation,
    we can sign NDA or investment intention statement; At that time,
    Shenzhou Yuanwang Company can provide investor with these

   1;” Non-patented technology property assessment report” made
    by Beijing Dingjunxingye Assessment Company in July 2007.
    (Shenzhou Yuanwang wanted to get the patented technology and
    orders from military be assessed again, but did not approved by
    the parties concerned)
   2;Shenzhou Yuanwang Company gained ”Product entered permit”
    promulgated by People's Liberation Army General Equipment
    Department communication department.
   3;Certification files of product orders promulgated by relevant
                Chapter 16 Conclusion
   In summary, the implementation of the projects Conforms
    to the Chinese relevant law and the related industrial policy.
    The need of market is obvious. The project has
    comparatively monopoly benefit and comparatively long
    economic benefit for investors. The economic and social
    effects generated are also obvious. The commercial value is

   Attachment——( Polymer lithium-ion battery production
    equipment list)
Thanks& Goodbye !

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